Sat.Dec 29, 2018 - Fri.Jan 04, 2019

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Series A SaaS Startup Benchmarks for 2018

Tom Tunguz

How far along was the typical SaaS Series A in 2018? The median business was at $1.8M in ARR and growing at 250%. The chart below shows a representative sample of SaaS Series As’ ARR and projected ARR growth rate for 2018. Breaking this down a bit more into quartiles, the ARR quartiles were: 25th. 50th. 75th. 1.4. 1.8. 3.0. And the ARR growth rate quartiles were: 25th. 50th. 75th. 140%. 230%. 320%.

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The unpredictable, complicated nature of ad sales

Predictable Revenue

The very foundation of the Predictable Revenue methodology is designing, and building, efficient outbound sales teams that generate consistent new pipeline. The post The unpredictable, complicated nature of ad sales appeared first on Predictable Revenue.

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What we learned about product and design in 2018

Intercom, Inc.

Our conversation comes from the value we have at Intercom to continuously share the lessons we’re learning about growing our product and our team. Short on time? Here are five quick takeaways: As our pace of shipping increases, it’s important to take the time to understand the difference between output and outcome. Are people using the things you shipped?

Scale 144
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6 Actionable Steps to Apply Your Keyword Research

Incredo

You have done a lot of keyword research and you found out those keywords that are worth ranking for. You have created a keyword strategy to increase rankings of your website. However, do you really know how you are going to use these keywords? If you are unsure about that, go on reading, as today we introduce 6 actionable steps for applying your keyword research.

Strategy 129
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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New customers can teach you a lot… if you just ask

Practical Advice on SaaS marketing

If you’re marketing and selling a software-as-a-service (SaaS) solution, feel free to ring a bell or do whatever it is you do when you win a new deal. But don’t stop there. Those new customers are worth more than just subscription revenue. They can tell you a lot to help your marketing. Think about it. They’ve just emerged from the evaluation and purchase process, they’ve seen your marketing efforts up close.

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What we shipped: 2018 year in review

Intercom, Inc.

In 2018, we doubled the size of our R&D teams to continue building best in class products with non-stop innovation. We strive to let our product do the talking. We opened our new office in Sydney and expanded our presence in London to broaden our coverage and attract new talent. We also raised $125M in a Series D to fuel the next chapter of Intercom.

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How to Drive Traffic to a Brand-New Site with Little to No Money

Neil Patel

I know what you are going through. You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. What you’re feeling right now is very common. Not only have I experienced it, but when I was starting out, I even took the small life savings that I made from cleaning restrooms and sweeping up trash to pay a marketing

Branding 111
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What 365 Days of Meditation Taught Me about Sales

Sales Hacker

In 2017 I received a LinkedIn message asking if I felt like I was living my life to my fullest potential. What followed was a year of massive change, self-discovery, and transformation. It has included a new job, a budding romantic relationship, a move from San Francisco to Seattle, a renewed spiritual perspective, and my favorite – a new perspective on my own self-identity.

Sales 101
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The Problems With Martech, and Why Martech is Actually for Engineers

Casey Accidental

Since I spent some time in VC land and have a background in marketing, a lot of people ask me about martech, or technology built for the marketers. Are these good businesses? Which tools should they use/are on the rise? In short, I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful. I think there are a few reasons for this that are not well understood, but if you understand them, it can unlock some martech opportunities that are st

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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5 lessons learned from growing a support team

Intercom, Inc.

No matter how internal a decision you make seems, it always has an external effect on your customers. The interactions that your customers have with your support team shape how they think and feel about your product. In my talk at the Inside Intercom World Tour , I shared 5 lessons we’ve learned about growing our support team and how to manage making internal decisions and their effects on our customers.

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model. Seemingly every customer believes they have the power to bend the business world to their exact needs.

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What are some of the best all-in-one lead generation and sales automation software for small B2B based businesses?

Net-Results

Obviously you’re going to get some answers here that say “pick our tool!”. Indeed, I am equally biased, being part of the leadership over at Net-Results marketing automation. So, let me make this brief. Using Net-Results, you can: Capture and nurture leads from your website. Vital if you’re a small team, since you can’t manually follow […]. The post What are some of the best all-in-one lead generation and sales automation software for small B2B based businesses?

B2B 76
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10 sureshot practices to supercharge your DevOps effectiveness

Audacix

Whether you're about to implement DevOps or for ways to optimise it within your team, you must remember that DevOps is all about discipline and is definitely no magic bullet to doing it right from the outset or to fixing your perceived issues in one fell swoop. But you're in luck, because successful DevOps practitioners leave clues and patterns that you can start implementing today to supercharge the value from your DevOps program.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Why Your Business Benefits From Using Multiple Currencies

FastSpring

The world is getting smaller as more people shop online, and it’s far more likely that customers from around the world are visiting your site with the intention to buy. If you want to maximize international sales, it’s in your interest as an online vendor of digital products or recurring subscription services to provide a shopper-friendly, localized user experience on all your checkout pages.

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Winning Sales Training Advice From a Long-Time Test Prep Instructor

Sales Hacker

Summary: One of the earliest steps in my professional journey — a stint as an SAT and ACT preparation instructor for college-bound students — has unexpectedly prepared me for training sales talent. Here’s what standardized test prep has in common with coaching sales professionals in high-pressure settings. As a college freshman, choosing to teach SAT and ACT test preparation courses to high schoolers was pretty much a no-brainer.

Scale 75
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Predictions for Customer Success in 2019

ChurnZero

Firstly- Happy New Year Churn Fighters! Let’s talk 2019 predictions. No matter how deeply you gaze into the crystal ball wondering what this new year has in store for you or your business, the only thing you’ll know for sure is that despite your careful planning, some things will change. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals?

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A landscape of the major SaaS app stores

Point Nine Land

50 B2B software marketplaces listed & four observations 50 Shades of SaaS App Stores - Spreadsheet If you’d like to be notified of our next posts you can subscribe to our newsletter. As the SaaS industry is reaching maturity, the app store model is becoming increasingly important. The past couple of years more and more software champions have launched their own SaaS app store (Salesforce, Zendesk, Hubspot…) where their customers can directly consume third-party SaaS.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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What You Should Know About Sales Tax For Digital Products

FastSpring

You’ve invested considerable effort into improving your product offerings and strategizing ways to scale your digital business, the last thing you’d want to do is spend more of your precious time navigating ecommerce sales tax compliance. To help you make the most of your time, we’ve written a short blog post breaking down ecommerce sales tax for digital products.

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10 SaaS Companies That Shone in 2018

Entrepreneur - SaaS

There were winners and losers in the world of SaaS last year. Here are the companies that outperformed.

SaaS 83
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Predictions for Customer Success in 2019

ChurnZero

Firstly- Happy New Year Churn Fighters! Let’s talk 2019 predictions. No matter how deeply you gaze into the crystal ball wondering what this new year has in store for you or your business, the only thing you’ll know for sure is that despite your careful planning, some things will change. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals?

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Has cold calling as a skill been largely replaced by inbound marketing and automated sales funnels?

Net-Results

If you’re a larger business with a large market presence, you can probably get by without at this point. As long as you attract enough traffic, you can use inbound marketing to convert that traffic. But even HubSpot got big through cold calling, not through inbound marketing! Considering how much content is being published every day, if […]. The post Has cold calling as a skill been largely replaced by inbound marketing and automated sales funnels?

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Subscribed Podcast: DAZN’s Chris Haigh on subscriber acquisition and retention

Zuora

Select excerpts from Subscribed Podcast with Chris Haigh, Director of Product, Web, Acquisition & Retention at DAZN. The post Subscribed Podcast: DAZN’s Chris Haigh on subscriber acquisition and retention appeared first on Zuora.

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The Problems With Martech, and Why Martech is Actually for Engineers

Casey Accidental

Since I spent some time in VC land and have a background in marketing, a lot of people ask me about martech, or technology built for the marketers. Are these good businesses? Which tools should they use/are on the rise? In short, I hate martech, and think martech will decline as a category, and most martech businesses will not be very successful. I think there are a few reasons for this that are not well understood, but if you understand them, it can unlock some martech opportunities that are st

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Mailchimp Onboarding Email Breakdown

SaaS Onboarding Emails

An email marketing service sending me marketing emails. Series Overview Technically, I didn’t sign up for a free trial, since Mailchimp has a free plan. However, for the purpose of this breakdown, I captured the onboarding emails sent during my first 30 days. I chose 30 days since there’s free email and chat support for the first month on free accounts.

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How blockchain may kill the password

IT World

Imagine a company that can verify the background of a new employee and onboard them with the click of a single virtual button, or a banking customer who can verify their identity for a loan without exposing personally identifiable information – again with a click of a button. That's the potential blockchain holds for decentralized identity management.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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3 Signs Unauthorized Sellers Have Gotten Their Hands on Your Inventory

TrackStreet

If unauthorized sellers have gotten their hands on your inventory, you’re going to learn about it eventually. But if you aren’t proactively monitoring your products’ resale activity online, you might discover the problem too late to prevent damage to your brand, including negative word of mouth, price degradation and declining sales. So if you see any of the signs we’re about to discuss in this post, it could mean unauthorized third-party retailers are already selling your products without your

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Importance of Marketing Research to an Organization

Backlinkfy

If you are a marketer and you don’t know market research, then you are missing out one of the most significant aspects in business. As a marketer, it is your accountability to research market for appropriate actions in the company. The responsibility of a marketer is to ensure getting the right product at its place with the right cost and to the right person.

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Content Marketing Definitions: 15 Smart, Thought-Provoking Angles!

The Marketing & Growth Hacking Publication

Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. When you look at the basics of Content Marketing , the definition of the concept can shape your trajectory for success. What is content marketing all about?