SaaStr
JULY 1, 2024
Getting acquired seems like the goal for most. Perhaps it is. No exit at all isn’t that fun for most of us. Liquidity matters, and is important, and is important to talk about. But getting acquired isn’t as simple as just signing some paperwork and getting some cash or shares. A few more existential thoughts and learnings: 1. The “quality”/brand of the acquirer is less important than we tend to think Selling is selling.
USIO
JULY 1, 2024
In the competitive world of Software as a Service (SaaS), generating recurring revenue is essential for sustainable growth. While many strategies involve significant investments in marketing, sales, and technology, there are also effective methods to boost recurring revenue that require minimal financial outlay. Here are three ways SaaS organizations can create recurring revenue without spending a dime. 1.
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Tom Tunguz
JUNE 30, 2024
“This is the first of your newsletters that doesn’t align well with what I’ve been seeing in the field.” After publishing The Four Barriers to AI Adoption , Dave Morse , a reader & a friend who was most recently CRO at Hebbia & VP Sales at Scale AI sent me this email. Dave continued : “ The biggest blocker to adoption at AI application companies is user education and limitations of frontier models.
Cobloom
JUNE 29, 2024
I'm going to ask you to run a simple experiment: login to your website's backend, find your pricing page, and double the numbers. If you're currently charging $10/month, make it $20. If you're charging $100, make it $200. $1,000? You guessed it: jump right to $2,000. Sounds crazy, right? But it isn't.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Predictable Revenue
JULY 3, 2024
April MacLean, founder of Wondry, shares valuable insights into why and how to create a thriving community. The post How to create a community with April MacLean appeared first on Predictable Revenue.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
USIO
JULY 3, 2024
ONE I’m currently out of the office, probably chasing penguins in Antarctica. I’ll be back on June 14. If your email is urgent, contact Colleague’s Name at [Colleague’s Email]. If it’s not, enjoy this fun fact: Penguins propose to their mates with a pebble! Cheers, == TWO Greetings, I’m on a quest to find unicorns and will be out of the office until July 5.
User Pilot
JULY 2, 2024
A self-service data platform is the backbone of informed decision-making and a growing SaaS business. But how do you choose the right data platform for product analytics ? What should you look for? Let’s go over what a data platform is, its importance, and the must-have features you should consider to choose the right platform for you. TL;DR A self-service data platform is a user-friendly system that allows non-technical users to extract, transform, and visualize data without extensive IT suppor
Stax
JULY 2, 2024
Keeping a meticulous record of all your financial transactions gives you a good picture of the state and health of your small business and makes life easier come tax time. However, recording your daily financial transactions manually can be a very tedious and mistake-prone process. This article will show you how to select the right bookkeeping app to help digitize and manage the entire process of financial record keeping and reporting more easily and accurately.
Buffer Resources
JULY 2, 2024
Meta has a track record of creating winning social media platforms that improve how brands can connect with their audiences, and Threads is no exception. Since its launch, Threads has quickly gained traction among major brands, offering a fresh way to connect with followers in an increasingly crowded digital landscape. Some brands have already started seeing impressive reach through the platform, and in this article, we identify which ones are effectively using Threads to engage their audiences.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
SaaStr
JUNE 30, 2024
Dear SaaStr: Do Referral Programs Work for SaaS? Well, for sure. But … it almost always takes longer than you think than direct sales: Salesforce announced a little ways back that its partners were the #1 source of its new bookings. 40% of HubSpot’s and Shopify’s and Gorgias’ customers come from agencies and other partners You can see in our deep dive with HubSpot co-founder and chairman Brian Halligan how their revenue from partners isn’t just critical … but
Clouded Judgement
JULY 5, 2024
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Happy 4th! Declining Growth Everyone knows that growth as declined across the board over the last couple years. But by how much? I wanted to share a couple charts. The chart below shows the median NTM growth rate of the software basket I track.
The Moz Blog
JULY 2, 2024
How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.
User Pilot
JULY 4, 2024
It’s no secret that learning how to evaluate product performance is essential for product management. But how can you effectively measure product metrics that can help you reach your goals and increase revenue growth? In this article, we’ll explore some key metrics, analysis techniques, as well as actionable strategies to track and enhance your product performance.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
SaaStr
JULY 2, 2024
There are a lot of haves and have-nots in the software industry today. Some companies have more people throwing money at them than they know what to do with, and others are struggling to raise any money at all. Logan Bartlett, Managing Director at Redpoint Ventures, shares their yearly “State of the Market” report to understand what is and isn’t happening in venture capital today. 2024 is the tale of two markets, so let’s get into some of the data.
Unbounce
JULY 4, 2024
/ A/B Testing 25 A/B testing mistakes that are killing your conversion rates By Paul Park and Vincent Barr. Updated on July 4, 2024. 14 min read It has been referred to as “the biggest marketing blunder of all time.” In 1985 the Coca-Cola Company introduced New Coke, a modified formula created to combat the growing popularity of its chief rival, Pepsi.
The Moz Blog
JULY 5, 2024
In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet.
User Pilot
JUNE 29, 2024
Collecting and using product feedback to influence decisions can lead to a better customer experience (CX). This is particularly important because, according to the PWC Future of CX report, 75% of Americans decide to buy a product over others based on the CX alone. To gather and analyze user feedback, follow the strategies compiled in this blog. We also include tips for closing the conversation in an effective product feedback loop.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
JULY 1, 2024
When is the right time to move upmarket, and how will you do it well? It sounds great to be able to sell to more people and sell bigger deals, but are you ready? Thoropass CRO Bryan Caplin and Head of Demand Generation Jenna Keegan share when you should move upmarket and 5 tips for how to move upmarket successfully. When Should You Move Upmarket? First, you need to know if there’s an opportunity to move upmarket.
Sales Hacker
JULY 2, 2024
Nick Dolik is a NYC-based investor, currently the Managing Director at TriplePoint Capital, and is focused on supporting founders and funding high-growth technology companies. Nick is passionate about entrepreneurship and has spent the past ~10 years backing various startups, including multiple unicorns. Discussed in this Episode: The current state of the financing environment for startups.
The Moz Blog
JULY 1, 2024
Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells.
User Pilot
JUNE 29, 2024
Wondering how to create a user journey map for your SaaS product? If yes, you’re in the right place because that’s exactly what we explore in the article. Read on to learn about: Importance of user journey maps for product teams. Different user journey map types. User journey stages. User journey mapping process. Ready to dive in? TL;DR A user journey map represents all the actions users complete inside the product to achieve their goals, from the moment they first log in until they
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
SaaStr
JULY 4, 2024
Dear SaaStr: We Are Growing Too Fast to Handle the Workload, but We Can’t Afford to Hire New Employees. What’s wrong with our business model? Nothing. We’ve all been there. Almost all of us, at least. In SaaS, this typically happens somewhere between $3m and $8m in ARR or so … finally, you have enough customers, enough of a mini-brand, enough going on to get the flywheel going … but all of a sudden, it’s too much for the team.
Sales Hacker
JULY 2, 2024
Is cold calling dead? The short answer: no. But, to put it bluntly it does kind of ‘suck’ – and that’s why it works. Join industry leaders Armand Farrokh and Nick Cegelski for both strategic and tactical takeaways on cold calling. What to expect: Cold call activity and conversion benchmarks (connect rates, set rates, show rates).
BlueSnap
JULY 2, 2024
Choosing a white-label payment platform to power embedded payments lets software companies own seamless, branded payment solutions for their clients without having to take on the full responsibility for payments. However, selecting a platform with global capabilities can play an instrumental role in your success and growth in the payment business. The post How Global White-Label Payment Platforms Help Grow Embedded Payments Revenue appeared first on BlueSnap.
User Pilot
JULY 2, 2024
Data-driven companies are 58% more likely to hit revenue goals. This shows how important business analytics is for your product. Business analytics gives insights that help you make better decisions to improve your product. This article will show seven examples of business analytics to highlight its positive impact. TL;DR Business analytics uses data to find trends and boost performance.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
SaaStr
JULY 3, 2024
Synthesia has a great story, going from 0 to 50,000 customers. Accel Partner Philipe Botteri and Synthesia’s co-founder and CEO Victor Riparbelli deep dive into the lessons learned about building an Enterprise-focused Generative AI company and scaling it. The Long-Term Vision What will be possible with this technology in 10 years? Going from “Wow, this is a cool tool” to actually getting rid of all hardware is a process, and Victor believed we would be there within ten years of the company’s con
Sales Hacker
JULY 3, 2024
Join us for a behind the scenes on the groundbreaking merger of Crossbeam and Reveal, and how this evolution will shape the future of partner ecosystems. What to expect: Hear directly from Bob and Simon, founders of Crossbeam and Reveal, on the merger. The impact of the merger on the partner ecosystem. Future trends and forecasts on Ecosystem-Led Growth strategies.
Buffer Resources
JULY 1, 2024
Move over YouTube Studio: there’s another video creator platform in town. TikTok has launched a brand-new companion app, TikTok Studio — and it comes with some handy dandy new features. TikTok Studio is an overhauled version of ‘Creator tools’ within the TikTok app and the Creator Center web app, and bears a striking resemblance to YouTube Studio.
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