Sat.Jul 06, 2024 - Fri.Jul 12, 2024

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AI Pricing Strategies for SaaS Companies Offering Copilots

Tom Tunguz

Pricing an AI product will be a defining question in software for the next few years. AI products offer productivity gains. But greater productivity may reduce the demand for seats over time, ultimately decreasing the size of software markets. We can observe the market trends today across some of the larger SaaS companies who offer AI pricing. Company Product Base Price AI Price Ratio Github Github Enterprise 21 10 0.67 Gitlab GitLab Duo 19 20 1.05 Google Workspace Business Plus 18 20 1.11 Loom

AI 270
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Dear SaaStr: How Can You Ensure a Smooth Transition When A New Team Member Takes Over a Customer Account?

SaaStr

Dear SaaStr: How Can You Ensure a Smooth Transition When A New Team Member Takes Over a Customer Account? Add value in the first interaction. There’s nothing more frustrating than getting a random email, “Hi, Tony is gone from the company. I know nothing about you, but I’m your new rep. Can we schedule a call?” Find some way to add value.

AI 299
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Why Most Salespeople Fail and How to Avoid It

Predictable Revenue

Benjamin Dennehy brings his unfiltered approach to sales training, sharing insights on why salespeople struggle and how to turn things around. The post Why Most Salespeople Fail and How to Avoid It appeared first on Predictable Revenue.

Revenue 130
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Digital Payments: 12 Digital Payment Options to Consider Accepting in Your Business

Stax

It’s no question that the world has been digitally transformed — both in business and in life. We can hail a ride from a mobile app, and our transactions for all sorts of goods and services can be easily paid for from our phones. Physical wallets are phasing out, left behind in favor of digital wallets and other digital payment options. All you need to use a digital wallet is a smartphone.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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My Top 5 Local SEO and Marketing Takeaways From MozCon 2024

The Moz Blog

Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.

Marketing 141

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Customer Engagement vs Customer Experience

User Pilot

You’ve probably heard the terms customer engagement and customer experience used interchangeably. The confusion makes sense, too, since the two concepts are similar, with both aiming to build customer loyalty. However, they’re not the same. Customer engagement focuses on active interactions between customers and your brand, while customer experience looks at the overall feelings a customer has throughout their entire journey.

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Nimble Releases Email Sequence Templates for Seamless Campaign Building

Nimble - Sales

Whether you’re a salesperson engaging with a lead or an accountant following up with invoices, establishing and nurturing relationships with contacts and clients is crucial for business success. Email sequences provide a structured and automated way to create and maintain The post Nimble Releases Email Sequence Templates for Seamless Campaign Building appeared first on Nimble Blog.

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GTM 102: Building Trust, Embracing Old-School Tactics, and Scaling Sales Teams with David Greenberger

Sales Hacker

David Greenberger leads CHEQ’s North America sales team. CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes both from $0 and at 100 y/o companies. CHEQ is David’s 5th startup.

Scale 126
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How to help CSMs succeed in 2024: a VP’s perspective

ChurnZero

Last month, Jared Orr made three strong recommendations, from a CSM’s perspective, for customer success leaders looking to help their CSMs succeed. I wanted to complement his suggestions with three of my own, written from the perspective of a VP of customer success. In both cases, we’re addressing the findings of the 2024 CSM Confidential Report , which reveals that while CSMs are generally happy, motivated, and dedicated in their roles, the majority are struggling with heavy workloads and goals

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How We're Preventing Breaking Changes in GraphQL APIs at Buffer — and Why It's Essential for Our Customers

Buffer Resources

⚡ At Buffer, we’re committed to full transparency — which means building in public and sharing how our engineers work. You’ll find more content like this on our Open Blog here. We’ve all experienced it at some point — a change is deployed to an API and suddenly, clients stop working. User experience deteriorates, negative reviews start coming in, customer advocacy starts dealing with requests, multiple engineers start digging into the issue, and it quick

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VCs Need You To Be a “Potential Fund Returner” When They Invest. But After? Expectations There Are More Nuanced

SaaStr

So venture capital turns out to be a pretty tough business. Imagine a $150m seed VC fund that buys 15% stakes in each startup. They write some follow-on checks, but ultimately, typically get dilutive to about 10% ownership. Then one start-up in the fund is sold for $500m. An epic amount! How much does that return for the VC fund? $50m. A lot. But … but … it’s only 33% of the $150m fund.

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Clouded Judgement 7.12.24 - The Red Queen Effect

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Red Queen Effect I strongly believe in two competing truths with respect to AI and its impact - the size of the prize will be bigger than we imagine now, BUT we’ll overestimate it in the short term. I believe this sums up a lot of the debates around “too much capex too little revenue.” It’s just too early draw any long term conclusions

Cloud 288
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Select avg(Moby Dick) limit 2 sentences

Tom Tunguz

The SQL statement above is a quote from our recent Office Hours with Benn Stancil. It’s not a SQL statement that would work today in a cloud data warehouse. But an LLM would understand it : summarize the book Moby Dick in two sentences. Sure enough, ChatGPT answers the question : This pseudocode blends the structured queries of data analysis with the unstructured data contained in a classic novel.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Resources

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this),

Branding 125
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What Does it Take to Get to the Next Level of Funding After Series B with Scale Ventures’ Stacey Bishop

SaaStr

How do you raise funds beyond Series B? If you’ve made it that far, congrats! You’re one of the lucky 15% that raised seed funding and made it to Series B. It also means you’re highly likely to get an exit at some point. There’s only a small chance that it’ll be an IPO exit, and Stacey Bishop with Scale Ventures shares what it takes to get to that next level of funding.

Scale 305
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How I Develop Successful Link Building Strategies for My Clients

The Moz Blog

Does developing a link building plan sound daunting? Steal the blueprint I've used to create successful link building strategies for my clients.

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No SaaS! How AI Agents Will Change Software Pricing

Tom Tunguz

In a world where AI agents are 2.5-3x as productive as humans, which would parallel mechanical robots, how does a software company price? Building on yesterday’s post , pricing in software companies may change significantly when AI agents become the norm. The SaaS business model of the last 20 years for SaaS is a beautiful one. Annual prepaid contracts are free loans to software companies ; seat-based pricing is a tangible metric for pricing ; as a client grows so does this account, produc

AI 236
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Proven A/B Test Winners for B2B CRO

FastSpring

The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO. The best way to think about your B2B test data approach.

B2B 135
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65% of You Pay Your SF and NY Reps More

SaaStr

So I wondered how many of us still pay sales reps in SF and NYC more than the rest of the country. Or put differently, pay reps outside of the top most expensive tech centers … less. There are arguments on both sides on whether to pay reps the same everywhere across U.S. … or not: SF and NYC are much more expensive in terms of cost of living.

Scale 303
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Catering to User Behavior Shifts During Times of Economic Turbulence — Whiteboard Friday

The Moz Blog

Emma shares how to cater to user behavior shifts during times of economic turbulence using thorough research and user journey mapping.

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How to Create a Customer Experience Management Strategy? (+Best Practices)

User Pilot

What is a customer experience management strategy? Why is it important? How to create it? These are some of the questions this article covers, so if you’re after the answers, you’re in the right place! We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product.

Strategy 111
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to Get Your Next Idea Using TikTok's Creator Search Insights

Buffer Resources

If you’ve ever been stumped for ideas on what to post on TikTok, you’re not alone. Our own audience at Buffer often tells us that ideas are a major barrier to content creation for them. Well, it looks like TikTok heard our cries and created a tool to address this specific issue: Creator Search Insights. This tool is a game changer and is extremely valuable for both creators and brands looking to grow on the platform.

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5 Interesting Learnings from Instructure at $620,000,000 in ARR

SaaStr

So there’s a vertical SaaS company at over $600m ARR that is extremely well known to its customers that you’ve probably never heard of — Instructure. Instructure is one of the leading learning management systems for education with its Canvas product. Your kids may well use it. You may have in college, too. It was founded in 2008 but took a while to get going, hitting $1m in revenue in 2011 selling to Utah schools — and then scaled from there.

Scale 303
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Apple Pay for Business: Everything Merchants Need to Know

Stax

1.3 billion. That’s the estimated number of iPhone users as of 2024. With Apple capturing 62% of the smartphone market share in the United States, it’s clear as day that the iPhone is a leader when it comes to mobile technology It’s no wonder that Apple Pay continues to gain traction. Research from TechReport shows “507 million global Apple Pay users, of which the US accounts for 45.4 million.” Another interesting fact?

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A/B Testing Analytics: Definition, Process, and Examples

User Pilot

A/B testing analytics is a powerful tool for optimizing the performance of your product or website. But approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to product analytics. That said, let’s explore what A/B testing is, its types, and go over a robust framework to perform successful experiments in your company.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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A Beginners’ Guide To Implementing PPC for Your Small Business

Groove HQ

Are you tired of struggling to get consistent traffic and sales? Pay-Per-Click (PPC) campaigns put your business in front of relevant customers just as they’re looking to buy. However, many PPC ads are unsuccessful due to a lack of information or time investment (or both). That’s where this guide comes in. We’re going to equip […] The post A Beginners’ Guide To Implementing PPC for Your Small Business appeared first on Groove Blog.

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Scaling to $150M ARR and Beyond with Grafana Labs and Lightspeed

SaaStr

Scaling to $150M ARR and beyond is no simple task. Grafana Labs co-founder and CEO Raj Dutt and Partner at Lightspeed Alex Kayyal answer the most popular questions about Grafana Labs’ rocketship growth journey at this year’s SaaStr Europa. First, let’s rewind the clock and look at Grafana Labs’ origin story. How did it come to be? Grafana Labs Origin Story Grafana Labs started as an open-source project back in 2014 with three co-founders, including Raj.

Scale 297
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What is an EFT Payment? Everything to Know About This Method of Payment

Stax

More and more, cash-only businesses are falling by the wayside, unable to keep up with consumer demand for convenient electronic payments. The world of Electronic Funds Transfer (EFT) payments is vast, spanning just about every payment method you can think of. This post covers everything you need to know about EFT payments. TL;DR An Electronic Funds Transfer is an umbrella term for payments that are conducted electronically—essentially, any payment method except for cash and paper checks.