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Dear SaaStr: Is Underpricing a Good Strategy to Gain Traction? Yes, to some extent — once a category is well established and there is a subset of functionality that is commoditized. But it’s not a marketing strategy. It’s more a tactic to win deals vs. an establish. brand, once you have the prospect in your funnel. Pricing “cheap” won’t get prospects to come find you, not usually.
The Fed cut rates by 50 basis points this week. A mantra circulating in Silicon Valley has echoed that the tepid exit markets will revive as a result of a laxer monetary policy. The last ten years’ data suggest the relationship is real & non-linear. 1 When the Fed cuts rates - negative changes in the Fed Funds Rate (FFR) - US venture backed software exit activity increases by between 10% and 65%.
As we finish 2024, the landscape of AI sales tools has evolved dramatically, offering unprecedented opportunities to boost your ROI. The post 10 AI Tools for Sales to Maximize Your ROI in 2024 appeared first on Predictable Revenue.
A payment gateway is a must-have for online stores. In fact, research from 2023 shows that 69% of Americans said they’ve used a digital payment method in the past 3 months when making a purchase. And the best way for online businesses to start accepting payments is with a payment gateway. But hold on: If you’re wondering what a payment gateway is, and just why exactly you need one, we’ve got you covered.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Monetizing your desktop or mobile game effectively in the rapidly growing and changing video game industry can be very challenging, and choosing the right distribution channels is just one piece of the puzzle. But if you’ve decided to use merchant of record FastSpring to help you monetize your video game or mobile game directly to consumers (D2C), we’re here to make it as easy as possible.
This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.
You must use tried and tested frameworks if you want to consistently create compelling onboarding experiences , and that’s where SaaS customer onboarding templates come in. Templates will save you time and help you focus more on optimizing the user experience to drive long-term retention. We’ve outlined 11 onboarding templates suitable for the different onboarding stages.
Browse the best SaaS solutions for travel and tourism that promise efficiency and personalization, but what crucial factors should you really consider? The post Top SaaS Solutions for Travel and Tourism first appeared on SaaS Metrics.
Key takeaways The different types of data (nominal, ordinal, discrete, and continuous) and their characteristics. The importance of understanding the distinction between nominal and ordinal data for accurate analysis. The role of data in informed decision-making, predictive modelling, personalising customer experiences, and performance measurement. Data is at the heart of so many industries, from finance and healthcare to marketing and technology.
Gone are the days of cold calls and awkward sales pitches. Today, smart businesses are tapping into the power of social selling to engage with customers where they’re already hanging out—on social media. It’s not just about making a sale; it’s about building relationships, earning trust, and turning your social presence into a revenue-generating powerhouse.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
So the past 24 months have been such an odd time in SaaS and Cloud. Some parts of it are on fire, fueled by unprecedented AI spend. Other parts, more connected to the end-consumer economy, are seeing strong growth, from Shopify to Toast to Canva. And the parts that sell “classic” B2B2B into tech are often struggling the most. Many have seen NRR plunge well below 100%, net new customer count slow to close to zero, and growth fall to the teens or lower.
While it’s always a good time to watch TikToks — the average viewer streams 24 hours of content a month on the app — figuring out the best time to post a TikTok is a bit more complicated. And yet, knowing when to post on TikTok can be a game-changer for content creators and small business owners alike. After all, you work hard on your content, so it makes sense to schedule your posts during peak times.
In a few years, most feature flags & linting tools & other developer tools will be implemented predominantly by robots. Already, 50% of code at Microsoft & other large internet companies is written by AI. This idea expands far beyond developer tools. Robots will manage sales development, paralegal work, medical intake, & many other tasks.
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Rate Cut! It finally happened! The Fed cut rates by 50bps. This represents the first rate cut since the start of the Covid pandemic, and one that has been highly anticipated. There was a little debate on if this cut would be 25bps or 50bps, but we ended up with 50bps.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Trevor Lee, founder CEO at Myko, put together his list of his favorite SaaStr podcasts of the year , and they really are some of the best ones. I’m all in on these Top 5. Listen / watch them to really learn. If you want to catch up, these are 5 great ones: #1. 9 Easy Sales Concepts People Get Wrong with Sam Blond A classic. You’re probably making these mistakes.
In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.
Last week at SaaStr, we unveiled the results of the Theory Ventures 2024 Go-to-Market Survey. This annual survey shines some light into the state of SaaS sales & marketing, offering a glimpse into how founders & companies are navigating the current business landscape. Here’s a breakdown of the key findings: Increased Optimism & Steady Fundraising Expectations Despite the challenging economic environment, founders are more optimistic than 2022.
After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major social platforms for maximum engagement. Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are like clockwork.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
So two of the great leaders in SMB SaaS, Shopify for e-commerce, and HubSpot for sales, marketing and more, are going more upmarket: HubSpot 100+ seat deals are up 55% Shopify now gets 31% of its revenue from “Plus” or its bigger brands and more enterprise product And yet … they are also both going more SMB as well! HubSpot’s ACV has actually come down a tiny bit to $11,225 as its also pushes its new entry-level and single-seat products Shopify’s smaller merchants h
Operations roles are often pigeonholed into support functions. But, Apollo's COO Matt Curl argues for a different approach: strong Ops. The post Why Strong Ops is The New Model at Apollo appeared first on Predictable Revenue.
Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.
Your payments integration is more powerful than you think. In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.
There are 3 types of hires you may be tempted to make now, but you just can’t: The Jaded, The Broken, and The Done They’ve always existed, it’s just there are so many more folks with great LinkedIns and experiences in these categories in SaaS. We’re 20+ years into SaaS, and especially the past 4 years have taken their toll on many of us.
When it comes to social media platforms , Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly. Crowded as it may be, it’s still a powerful social media marketing platform for businesses and creators — if you have the right social media strategy in place.
Userpilot is introducing the Autocapture feature, a true game changer that makes us stand out. Only Heap, Fullstory, and Posthog offer such functionality among the dedicated analytics platforms. Mixpanel doesn’t, and neither do our leading competitors, Appcues, Whatfix, or WalkMe. Why is this such a big deal? I explain in a moment! In the article, you will learn what autocapture is, how it works, and what benefits it offers your product team.
Mark Kosoglow is the Co-Founder and CEO of Operator.ai, a company incubated by GTMfund. Mark was employee #1 at Outreach and former SVP of Global Sales, where he helped grow the company from zero to over $200 million in revenue. He is joined in this special edition podcast episode by Max Altschuler, Founder and General Partner of GTMfund. Discussed in this Episode: The current state of sales and marketing tech, with too much automation leading to spam and prospects tuning out messages.
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
So you may have noticed there are now a ton of events in September. This year SaaStr Annual was the week before both Dreamforce and HubSpot’s Inbound, as well as Oracle’s big event. As well as many other super cool events, from The All In Conference to Acquired podcast’s cool SF event. There are a lot of reasons to do an event in September. The #1 reason is it’s the best reason to help influence and close pipeline So most B2B vendor events will stay around that time.
“How’s it going at StartCo?” I asked. “Great,” the CMO replied. “We hit 105% of our pipeline generation (pipegen) goals last quarter, and with a healthy pipe/spend ratio of above 10.” “Nice,” I said. “How sales doing?” “Oh, that’s another matter,” the CMO said. “They landed at 82% of new logo ARR plan.” Quick: what’s wrong with this conversation?
We all know that feeling of impatience when a webpage takes too long to load, or a transaction seems to hang in limbo. Your users experience the same frustration. While delays are sometimes unavoidable, a well-crafted preloader can transform those moments of waiting from frustrating to engaging. In this article, we’ll delve into the art of preloader design specifically for SaaS products, showcasing best practices and inspiring examples that keep users informed and entertained.
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