SaaStr
JUNE 16, 2024
Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers? This may sound simple, but the #1 thing you can and should do is create a series of marketing campaigns targeted only to churned customers. You will get some back, especially if you have a High NPS in general and most of your customers like / love you. RevenueCat manages 30% of all mobile apps subscriptions, across 10,000+ paid apps.
Predictable Revenue
JUNE 20, 2024
We’re joined by Mark Jung, founder of Authority. We dive into LinkedIn-led growth and how to achieve one million impressions a week. The post Creating Demand with Content appeared first on Predictable Revenue.
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User Pilot
JUNE 17, 2024
Learning how to create a product-led growth strategy can transform your business. But where can you get started to start driving growth and success? Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. TL;DR A product-led growth strategy is an approach where the product itself drives user acquisition, expansion, and retention.
Stax
JUNE 20, 2024
The SaaS space is one of the most dynamic industries out there, which is why smart comapnies team up with strategic partners to drive growth and innovation. Enter ISVs, which play a crucial role in enhancing and extending the capabilities of SaaS solutions. An ISV partner is a software vendor that partners with an ISV and provides additional services or technology.
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Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Buffer Resources
JUNE 19, 2024
Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never been more valuable.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
JUNE 16, 2024
I was chatting with a friend of mine about the advent of robotic surgery and he was lamenting the challenges associated with training younger doctors. Before robotic surgery, medical surgeons stood shoulder to shoulder alongside seasoned surgeons operating. Today, the head surgeon manipulates a robot independently while students watch through a window or video.
Panintelligence
JUNE 20, 2024
In today's data-driven world, businesses are constantly seeking ways to enhance their offerings and provide more value to their users. One effective strategy is the integration of advanced analytics into their software products. In this blog, we explore white label analytics, its benefits, and why it is a necessity for SaaS businesses. What is white label analytics?
Inturact
JUNE 18, 2024
The SaaS landscape is becoming more competitive than ever before. Naturally, this means that it’s becoming more difficult to find and acquire new customers. However, anyone in the SaaS space knows that finding new customers is critical to ongoing growth and success. Conventional customer acquisition methods are starting to fall short of addressing the dynamic and other specialized needs and preferences of modern consumers.
Nimble - Sales
JUNE 17, 2024
Network marketing boasts a salesforce of 119.9 million people worldwide and retail sales of $180 billion according to the World Federation of Direct Selling Associations. In 2020 such a scale of a business cannot do without technology. Let’s see how The post CRM for Network Marketing: Your Fast Track to MLM Success appeared first on Nimble Blog.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
SaaStr
JUNE 18, 2024
So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. And in the aggregate, public SaaS companies are growing the slower they have in history. And yet … both AI and the consumer economy remain strong: Databricks is growing 60% at $2.4B — and that’s up from 50% the year before!
Clouded Judgement
JUNE 19, 2024
Q1 earnings season for cloud businesses is now behind us. The 62 companies that I’ll discuss here (which is not an exhaustive list, but is still comprehensive) all reported quarterly earnings sometime between April 24th – June 10th. In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way.
Tom Tunguz
JUNE 20, 2024
2012 was the year of the Seedpocalypse. Also called the Series A Crunch, a fear gripped Startupland : raising a Series A. Two years later, this indigestible excessive bolus of fundraising rounds hit the Series B market & Series Bs became the most challenging round to raise. Whenever there are “too many” of fundraises of one type, the next round becomes the hardest to raise.
The Moz Blog
JUNE 18, 2024
Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
SaaStr
JUNE 19, 2024
Dear SaaStr: Does a SaaS Startup CEO Need to Have Sales Skill? Yes, if you have customers that talk to humans. Possibly no, if you only have “users” and/or are a freemium + no-touch model. If you build Dropbox or Squarespace or even Shopify to some extent, maybe you don’t have to be great at sales. But if you build Snowflake or Datadog or Box, you have to get good at it.
Clouded Judgement
JUNE 21, 2024
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now What It Takes For A Premium Multiple Private companies often *think* they’ll exit at a >10x revenue multiple because “that’s where Snowflake is trading and we’re also a data infra business.” Or they’re a security company and “that’s where Crowdstrike and Zscaler trade.” It’s never that simple, so I w
FastSpring
JUNE 20, 2024
Ready to join the ultimate gathering for tech enthusiasts and innovators? If so, join FastSpring at Turing Fest 2024! Look for the signage to the FastSpring Meeting Space, where there’s plenty of room to sit down and chat in person! Join us at the Edinburgh International Conference Centre in Edinburgh, Scotland on July 9 and 10 for an extraordinary event dedicated to all things technology and innovation.
The Moz Blog
JUNE 17, 2024
Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaStr
JUNE 19, 2024
$100M is the magic number all SaaS companies are trying to achieve. Bitly CEO Toby Gabriner and CPO Kelsey Stevenson share the three secret ingredients that helped them when scaling to $100M ARR and what they could have done differently. The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey.
User Pilot
JUNE 21, 2024
Wondering how to deliver a positive user experience to your customers? If so, you're in the right place! That's because it's exactly what you will learn from the article. From customer research to in-app experience localization, we show you how to refine your product UX design to delight customers. Let's dive right in! TL;DR To offer a positive user experience, you first need to understand customer needs and pain points.
Buffer Resources
JUNE 17, 2024
When I launched my kids’ spa party bus, Luxe Gather , in 2022, it felt especially challenging given my business is fairly niche and a new concept to many. I knew that building brand awareness would be critical and that showing off the party bus experience would be valuable to help parents get a tangible sense of what we offer. Given these goals, building a strong Instagram presence felt like a natural fit.
The Moz Blog
JUNE 21, 2024
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
SaaStr
JUNE 18, 2024
Dear SaaStr: Can a SaaS Company Get to 50% Profit Margins? It’s possible, though it does require a very efficient model. The biggest, most mature software leaders aren’t quite there — but they are close. Adobe is currently at 45% non-GAAP operating margins. Microsoft, also mature and at scale, is also at 45% operating margins: Zoom’s non-GAAP operating margins are 40%, but it’s free cash flow margins are even higher and now exceed 50%: Dropbox is also in the mature, low growth but higher margin
User Pilot
JUNE 17, 2024
Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.
Unbounce
JUNE 15, 2024
/ A/B Testing How to formulate a smart A/B test hypothesis (and why they’re crucial) By Josh Gallant and Michael Aagaard. Updated on June 15, 2024. 8 min read A/B testing is a no-brainer for figuring out how you can improve your conversion rate. And the more targeted and strategic an A/B test is, the more likely it’ll be to have a positive impact on conversions.
Kellblog
JUNE 19, 2024
I was thrilled to get together with Janessa Lantz (former CMO at dbt Labs) to join her and Amrita Gurney’s podcast, Standout Startup Brands , to discuss a topic that most people don’t even want to talk to me about — branding ! Yes, I’m known as something of a brand curmudgeon , but I’m also very much a marketer and I do care a lot about branding — but approach it with pragmatism, caution, and healthy skepticism.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
SaaStr
JUNE 17, 2024
Dear SaaStr: Who Drafts the Term Sheet, The Entrepreneurs or the VC? It depends who is selling and who is buying. In the old days, and still mostly commonly today, term sheets only came from VCs. Founders were almost always selling. Well, almost always. But even in the Old Days, the hottest of start-ups made up the terms. Microsoft took one venture investor, sold them only 5%, and named the terms: The Venture Capitalist Microsoft Allowed To Invest Early Today, it’s still the case.
User Pilot
JUNE 18, 2024
A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. We’ll cover: What A/B testing means. Different types of A/B tests to implement.
Stax
JUNE 18, 2024
Subscription models offer companies large and small the opportunity to build predictable revenue and high customer lifetime value. But managing subscriptions effectively and freeing up time and resources for expansion is no picnic. In a subscription business model, customers pay a recurring fee in exchange for a product or service. This could be a subscription box, a SaaS (Software as a Service) product, or even just a streaming platform like Netflix.
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