SaaStr
JUNE 16, 2024
Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers? This may sound simple, but the #1 thing you can and should do is create a series of marketing campaigns targeted only to churned customers. You will get some back, especially if you have a High NPS in general and most of your customers like / love you. RevenueCat manages 30% of all mobile apps subscriptions, across 10,000+ paid apps.
Predictable Revenue
JUNE 20, 2024
We’re joined by Mark Jung, founder of Authority. We dive into LinkedIn-led growth and how to achieve one million impressions a week. The post Creating Demand with Content appeared first on Predictable Revenue.
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User Pilot
JUNE 17, 2024
Learning how to create a product-led growth strategy can transform your business. But where can you get started to start driving growth and success? Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. TL;DR A product-led growth strategy is an approach where the product itself drives user acquisition, expansion, and retention.
Stax
JUNE 20, 2024
The SaaS space is one of the most dynamic industries out there, which is why smart comapnies team up with strategic partners to drive growth and innovation. Enter ISVs, which play a crucial role in enhancing and extending the capabilities of SaaS solutions. An ISV partner is a software vendor that partners with an ISV and provides additional services or technology.
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Your payments integration is more powerful than you think. In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.
Buffer Resources
JUNE 19, 2024
Museums curate works of art. We marketers curate digital content. Though our link shares may not be artistic contributions, the idea of curation is at least the same at museums and online: We’re all seeking only the best material to pass along to our patrons, customers, fans, or followers. Finding and sharing exquisite content has never been more valuable.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Tom Tunguz
JUNE 16, 2024
I was chatting with a friend of mine about the advent of robotic surgery and he was lamenting the challenges associated with training younger doctors. Before robotic surgery, medical surgeons stood shoulder to shoulder alongside seasoned surgeons operating. Today, the head surgeon manipulates a robot independently while students watch through a window or video.
Panintelligence
JUNE 20, 2024
In today's data-driven world, businesses are constantly seeking ways to enhance their offerings and provide more value to their users. One effective strategy is the integration of advanced analytics into their software products. In this blog, we explore white label analytics, its benefits, and why it is a necessity for SaaS businesses. What is white label analytics?
Inturact
JUNE 18, 2024
The SaaS landscape is becoming more competitive than ever before. Naturally, this means that it’s becoming more difficult to find and acquire new customers. However, anyone in the SaaS space knows that finding new customers is critical to ongoing growth and success. Conventional customer acquisition methods are starting to fall short of addressing the dynamic and other specialized needs and preferences of modern consumers.
Nimble - Sales
JUNE 17, 2024
Network marketing boasts a salesforce of 119.9 million people worldwide and retail sales of $180 billion according to the World Federation of Direct Selling Associations. In 2020 such a scale of a business cannot do without technology. Let’s see how The post CRM for Network Marketing: Your Fast Track to MLM Success appeared first on Nimble Blog.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Tom Tunguz
JUNE 20, 2024
2012 was the year of the Seedpocalypse. Also called the Series A Crunch, a fear gripped Startupland : raising a Series A. Two years later, this indigestible excessive bolus of fundraising rounds hit the Series B market & Series Bs became the most challenging round to raise. Whenever there are “too many” of fundraises of one type, the next round becomes the hardest to raise.
SaaStr
JUNE 18, 2024
So it’s hard to get a sense of just what is happening in SaaS. “B2B2B” remains in a big funk, with Salesforce projecting a decline to single-digit growth for the first time ever next year. And in the aggregate, public SaaS companies are growing the slower they have in history. And yet … both AI and the consumer economy remain strong: Databricks is growing 60% at $2.4B — and that’s up from 50% the year before!
Clouded Judgement
JUNE 19, 2024
Q1 earnings season for cloud businesses is now behind us. The 62 companies that I’ll discuss here (which is not an exhaustive list, but is still comprehensive) all reported quarterly earnings sometime between April 24th – June 10th. In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way.
The Daily Egg
JUNE 20, 2024
All the words you see on product packaging, the marketing emails you receive, the websites you browse, and even the advertisements delivered. The post How To Balance Deep Copywriting Research With a Deadline appeared first on The Daily Egg.
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A failed payment isn't just a lost transaction - it could mean a customer churning for good. But not all payment declines are the same. For SaaS businesses, decline reasons vary, shaped by customer demographics and the nature of your service. Understanding your decline reason make up can be a game changer when it comes to improving retention and revenue.
FastSpring
JUNE 21, 2024
Japan has become the latest country to enact regulatory laws targeting companies such as Apple Inc. and Google LLC from limiting third-party companies that want to distribute and monetize their own apps on Google and Apple devices. Per Kyodo News , “The law will prohibit the providers of Apple’s iOS and Google’s Android smartphone operating systems, app stores and payment platforms from preventing the sale of apps and services that directly compete with the native platforms’ own.
SaaStr
JUNE 19, 2024
Dear SaaStr: Does a SaaS Startup CEO Need to Have Sales Skill? Yes, if you have customers that talk to humans. Possibly no, if you only have “users” and/or are a freemium + no-touch model. If you build Dropbox or Squarespace or even Shopify to some extent, maybe you don’t have to be great at sales. But if you build Snowflake or Datadog or Box, you have to get good at it.
Clouded Judgement
JUNE 21, 2024
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now What It Takes For A Premium Multiple Private companies often *think* they’ll exit at a >10x revenue multiple because “that’s where Snowflake is trading and we’re also a data infra business.” Or they’re a security company and “that’s where Crowdstrike and Zscaler trade.” It’s never that simple, so I w
The Moz Blog
JUNE 18, 2024
Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
FastSpring
JUNE 20, 2024
Ready to join the ultimate gathering for tech enthusiasts and innovators? If so, join FastSpring at Turing Fest 2024! Look for the signage to the FastSpring Meeting Space, where there’s plenty of room to sit down and chat in person! Join us at the Edinburgh International Conference Centre in Edinburgh, Scotland on July 9 and 10 for an extraordinary event dedicated to all things technology and innovation.
SaaStr
JUNE 18, 2024
Dear SaaStr: Can a SaaS Company Get to 50% Profit Margins? It’s possible, though it does require a very efficient model. The biggest, most mature software leaders aren’t quite there — but they are close. Adobe is currently at 45% non-GAAP operating margins. Microsoft, also mature and at scale, is also at 45% operating margins: Zoom’s non-GAAP operating margins are 40%, but it’s free cash flow margins are even higher and now exceed 50%: Dropbox is also in the mature, low growth but higher margin
Buffer Resources
JUNE 20, 2024
Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor agencies out there, it was hard to stand out without getting our brand in front of customers via ads or by ranking at the top of search results.
The Moz Blog
JUNE 17, 2024
Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers. In this webinar, integrated payments veteran, Pete Uselman discusses the following: What is a PayFac?
User Pilot
JUNE 21, 2024
Wondering how to deliver a positive user experience to your customers? If so, you're in the right place! That's because it's exactly what you will learn from the article. From customer research to in-app experience localization, we show you how to refine your product UX design to delight customers. Let's dive right in! TL;DR To offer a positive user experience, you first need to understand customer needs and pain points.
SaaStr
JUNE 19, 2024
$100M is the magic number all SaaS companies are trying to achieve. Bitly CEO Toby Gabriner and CPO Kelsey Stevenson share the three secret ingredients that helped them when scaling to $100M ARR and what they could have done differently. The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey.
Buffer Resources
JUNE 18, 2024
If you’re anything like me, your Gen Z sister is posting on TikTok, your mom is a religious Facebooker, and you spent your (Millenial?) time context-switching between Instagram and LinkedIn. You probably miss things that they share if they don’t make it to the family WhatsApp group (if you have one of those, thoughts and prayers).
The Moz Blog
JUNE 21, 2024
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
User Pilot
JUNE 17, 2024
Understanding how to analyze survey data doesn’t have to be complicated. With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.
SaaStr
JUNE 17, 2024
Dear SaaStr: Who Drafts the Term Sheet, The Entrepreneurs or the VC? It depends who is selling and who is buying. In the old days, and still mostly commonly today, term sheets only came from VCs. Founders were almost always selling. Well, almost always. But even in the Old Days, the hottest of start-ups made up the terms. Microsoft took one venture investor, sold them only 5%, and named the terms: The Venture Capitalist Microsoft Allowed To Invest Early Today, it’s still the case.
Buffer Resources
JUNE 17, 2024
When I launched my kids’ spa party bus, Luxe Gather , in 2022, it felt especially challenging given my business is fairly niche and a new concept to many. I knew that building brand awareness would be critical and that showing off the party bus experience would be valuable to help parents get a tangible sense of what we offer. Given these goals, building a strong Instagram presence felt like a natural fit.
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