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So there’s an uncomfortable truth that VCs don’t discuss outloud that often, but everyone has sort of accepted. Everyone resisted in 2022 and into 2023, but by 2024 they began to capitulate. That a lot of unicorns that hit $1B+ valuations in 2020-2021 … probably aren’t really unicorns anymore. How many? Over 60% haven’t raised funding since 2021 and likely never achieved the scale to do so, or have seen growth slow: Per Carta, a , : 374 of the original 616 pool ha
My marketing professor once said, The answer to every marketing question is, “It depends.” Thus, the important part is knowing on what. So, how do you calculate the cost/opportunity? Well, it depends! On what? On the specific question you’re trying to answer. When people ask about cost/opportunity, they usually have one of two things in mind: An efficiency question — e.g., how efficiently does marketing spend convert into sales opportunities (oppties)?
The way people consume content is changing. The traditional marketing funnel? Too rigid. The buyers journey? No longer linear. Searchers today loop between research and. The post How to Master Content Mapping [With Free Template] appeared first on The Daily Egg.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Which is the best business in AI at the moment? I analyzed Q4 revenue data from publicly traded companies across multiple sectorssoftware companies, consulting firms, and hardware manufacturers to determine which segment dominates the AI market. NVIDIA’s data center business dominated the field, generating $31b in Q4 revenue with impressive margins exceeding 70%.
Content syndication might sound like a buzzword, but it’s a game-changer for expanding content reach, increasing brand awareness, and driving targeted traffic. Traditionally, it involved. The post Content Syndication: What It Is, How It Works, and Where Its Headed Next appeared first on The Daily Egg.
Content syndication might sound like a buzzword, but it’s a game-changer for expanding content reach, increasing brand awareness, and driving targeted traffic. Traditionally, it involved. The post Content Syndication: What It Is, How It Works, and Where Its Headed Next appeared first on The Daily Egg.
Managing payments efficiently isnt just a convenienceits a necessity. For companies handling high volumes of transactions, traditional payment systems often lead to inefficiencies, hidden costs, and unnecessary complexity. Integrated payment solutions offer a streamlined approach, helping businesses cut costs while boosting revenue. By embedding payment capabilities directly into existing business systems, companies can eliminate redundancies, improve cash flow, and create a smoother experience
You dont need the perfect product from day one to turn an idea into a business. You need constant validation, adaptation, and execution. The post The Role of Being Social in Customer Acquisition with Courtney Krstich appeared first on Predictable Revenue.
Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. But how do you track and strengthen these connections? That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships.
By BluLogix Team Customer Profitability Analysis Why Not All Revenue is Equal Are Your Best Customers Actually Profitable? Not all customers contribute equally to the bottom line. While some generate high revenue and strong margins , others may require excessive resources, costly discounts, or high service demands ultimately reducing overall profitability.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
A topic I find founders get a bit or often a lot wrong is … When To Hire Your First CFO. We’ve got a guest post below from OnlyCFO on this very topic! If I had to summarize all my learnings, it’s that you can’t really hire a full-time head of finance too early, but many of us go to hire a “CFO” around $10m-$30m ARR, when we really need a VP/SVP of Finance.
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Continued Uncertainty Last week I wrote about the period of max uncertainty we’re in - particularly the political and economic uncertainty (and how they’re related). This week, we saw an economic forecast predict Q1 GDP to shrink nearly 3%.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana, Honor, Google, and Microsoft.
Today, with the meteoric rise of large language models (LLMs), copywriting is advancing at an alarmingly rapid rate. Those who fail to keep up with. The post Top AI Copywriting Tools (Strengths and Weaknesses) appeared first on The Daily Egg.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
The last IPO of the 2020-2021 era was HashiCorp in December 2021. And it’s one of the first to be acquired! IBM just closed on its $6.4 Billion acquisition of HashiCorp. And CEO David McJannet came to SaaStr Annual a little ways back to share his top scaling learnings. CEO Dave McJannet shared his systemic approach to scaling companies through distinct growth phases.
An active digital customer community is a competitive advantage for any B2B SaaS company. Well-managed communities are proven to increase customer retention, provide valuable product insights, expand brand awareness, and improve overall customer satisfaction. At ZERO-IN 2024, Higher Locic ‘s Heather Wendt gave an excellent presentation on the steps of building a community and amplifying its networking effects and business impact.
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Your LinkedIn headline is the first introduction that a user gets to your page. This tells them who you are and what you do, so. The post How to Write an Impactful LinkedIn Headline (+ Examples) appeared first on The Daily Egg.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Gong announced its just crossed $300 million in ARR. Thats impressive, but I think even more impressive that it sounds. Because while I dont have the exact numbers, I do think Gong has reaccelerated the past 6-9 months. Its clearly growing faster today , at $300m, than it did at $200m, when a wave of consolidation and cutbacks hit the overall space.
Youre seen it before. A new tool pops up, seemingly out of nowhere, rapidly gaining traction within the organization. Users are raving about the benefits, departments are integrating said app with other applications, and suddenly, its a crucial part of the infrastructure – all without a single approved stamp from IT. This is called shadow IT and its a constant battle, but theres a new, more sophisticated invader on the scene: Artificial Intelligence (AI).
A heatmap gives you a visual breakdown of where users spend the most time, where they are engaging, clicking, losing interest, getting stuck, or abandoning. The post How a Website Heatmap Helps You Find & Fix Revenue Leaks appeared first on The Daily Egg.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Dear SaaStr: What Are The Unspoken Downsides of Being a VC or Angel Investor? Look the downsides are small folks. As a founder, you are often days away from total failure. This basically never happens for VCs, and even when it does, it happens over a decade+ (life of a fund). But. Some non-obvious ones to outsiders, some downsides to being a VC: Youre just a number.
Effective contact management is crucial for small businesses looking to build strong customer relationships, improve sales efficiency, and enhance overall business operations. A Customer Relationship Management (CRM) system plays a key role in organizing and tracking interactions with leads, customers, The post CRM Best Practices for Contacts Management for Small Business appeared first on Nimble Blog.
Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality.
Series A is a critical growth phase for startups. You've proven your concept, secured significant funding, and now face the exciting challenge of scaling rapidly. But with this growth comes a critical question: how will you maintain exceptional customer experiences while handling an expanding customer base?
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
[link] Testimonials and reviews are some of the most powerful tools for building trust with potential customers. People want to know what others think about your product or service before they commit. And what better way to showcase success stories than through video testimonials? In this guide, Ill show you how to The post How to Collect Video Testimonials and Reviews Using Dubb appeared first on Dubb Blog.
Were excited to announce a powerful new feature for Nimble users: Scheduled Send for Group Messages! Now, you can plan your bulk outreaches in advance, ensuring that your emails reach the right people at the right timewithout the need to The post Introducing Scheduled Sends for Nimbles Group Messages appeared first on Nimble Blog.
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