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It seems like everyone wants to “go viral.” From SaaS startups to Instagram celebrities, businesses and wannabes are searching for the magic moment that will propel them into the stratosphere. But, even the founders of so-called “unicorn” companies know that magic isn’t a viable growth strategy. There are, however, more predictable and controllable ways to harness viral and network effects.
At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform , to talk about “Freemium at Scale”. Founded and headquartered in Barcelona, the company launched a free version of its service seven years ago. During our conversation Joaquim revealed that this free service helps drive 180,000 monthly signups, and about 3% of those signups convert into paying users who are billed anywhere from €25 to €70 per month, depending o
If you want to make your business customer-centered , you’re going to need customer data. Without it, you can’t keep track of your customers’ needs, business goals, and challenges. When you gather and analyze customer data, you can uncover customer journey insights that will allow you to take action to deliver a more personalized customer experience.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
A Payment Facilitator can be thought of as a Master Merchant that facilitates and processes credit and debit card transactions for their platform users.
Churn Monster #13: Unlucky Customer. . Today is Friday the 13 th and we all know that means – bad luck, right? Well ironically you are in luck, because in honor of this cursed day, we are releasing a new monster in our churn monster series. An unlucky churn monster is a customer who bought your product with the best of intentions of being successful in utilizing and adopting it but along the way they have been hit with misfortune and adversity making the likelihood of success much harder.
Churn Monster #13: Unlucky Customer. . Today is Friday the 13 th and we all know that means – bad luck, right? Well ironically you are in luck, because in honor of this cursed day, we are releasing a new monster in our churn monster series. An unlucky churn monster is a customer who bought your product with the best of intentions of being successful in utilizing and adopting it but along the way they have been hit with misfortune and adversity making the likelihood of success much harder.
I think there are two different phases you’ll go through, and your exit strategy should evolve. Phase Early: You Can Be Killed. This is probably up until $8m-$10m ARR in SaaS, although it can vary. Here, you might not be able to raise another round. Or continue to build a competitive enough product. Or get disrupted by a partner or someone else. Or keep up with customer needs.
Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. With varying success, here are some things that we’ve tried to generate leads: Paid ads. Even though it’s gotten pricey, Google Ads still has positive ROI for us (measure by a cost per lead and revenue per lead source).
Hiring a VP that doesn’t work out is tough. What’s even tougher? Keeping him on for more than a few months. Because the damage compounds. You fall further and further behind on the plan. You hire a bunch of folks that don’t perform. Morale suffers. Everyone gets a bit lost. So if you do make a mis-hire — and everyone does — at least course correct quickly.
The mission statement of Customer Success is simple: ensure customers realize value from your products or services. A defining characteristic that separates Customer Success from Customer Support is being proactive in delivering that value. And allocating additional resources toward your customer’s long-term success pays huge dividends – improving retention by just 1% affects a company’s bottom line by around 7%.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Selling based on ROI (return-on-investment) sounds great. A salesperson lays out an iron-clad case for how the customer will make 5x or 6x or 10x their initial investment in a piece of software in three years or less. The champion will use ROI math to assuage upper management and procurement’s concerns. Or so the thinking goes. If we reflect on the most successful software companies, the very largest, very few sell based on ROI.
Note: We have spent the past 15 years building robust visual reporting tools for millions of websites. The big challenge has always been getting people to install the JavaScript necessary so their site could be accurately tracked. SO we asked ourselves: how can we give customers who are not ready to install, some value quickly? […]. The post Introducing the Free Google Analytics Powered Heatmap: A Crazy Egg Experiment in Data Visualization appeared first on The Daily Egg.
The design community is no longer talking about having to prove the value of design to get a seat at the table. Designers have demonstrated that design can be a central pillar of business success. But they’ve also lost something along the way. Designers have stepped off their island where slick, yet ineffective and impractical design is made. They’ve embraced cross-functional relationships and work closely with partners all across the organization.
There’s a simple point I’ve been talking about a lot lately, but it’s a super important one: When the time comes when you have enough momentum, capital, etc. to hire a real VP or two … you don’t have to start with the VP of Sales. It’s the natural place many of us start. We get 1-2 reps to hit quota, and we realize we need help to scale past that.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.
Negotiating is one of the most important skills salespeople can develop, yet it’s often overlooked. Which is a real problem… Because after you’ve put effort and resources into researching and creating a solid pitch and proposal, it only makes sense to come to the table prepared to negotiate with the prospect. The key is to create a negotiation strategy in advance, which helps you talk about price and other important elements of the deal.
A typical career path in Sales, particularly in SaaS companies usually begins in a Sales Development Representative (SDR) role, learning the fundamentals of the profession, before progressing into a closing role such as Account Executive and hopefully moving up the ladder. I recently wrote about the virtue of patience for SDRs and the unique challenges they face as they transition into closing roles, and the piece struck a chord.
You can back into it. Ultimately, in most SaaS models, in the U.S., sales reps will take home about 20% of the total deal value they close. In the early days, especially if the company is venture-backed, it might be more, as much as 30% or even a smidge higher with accelerators, etc. VC dollars are there to accelerate growth, and if paying a bit more to the sales reps helps there, that can often be worth it.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
One of the holy grails in the newco world is to build out a digital platform that successfully serves the needs of a broad number of adjacent verticals, and become the definitive platform in its space.
Data is important for more types of organizations than ever before. No longer are giant corporations the firms that depend the most on big data for decision-making. Small businesses and even nonprofits rely on their data for support in nearly every aspect of their operations. Your small business almost certainly already uses its data about […].
?. Like the built world, the internet is constructed for the majority. Too often, our online architects fail to take into account differently abled users. Design can help, to be sure, but it can also hurt – and that’s likely to be the case when the teams we assemble are one-dimensional, exclusive or lack diversity. As a rule, design should first do no harm.
We’re gearing up big time for the 6th ever SaaStr Annual this March 10-12 in SF Bay Area (San Jose Convention Center). It’s going to be awesome, with 300+ incredible sessions, 100+ workshops, 4000+ mentorship sessions, our first-ever CIO/CXO Summit , and so much more. We’re also targeting up to 20,000 (!) total attendees this year.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
We’ve run well over 50 experiments and have found some interesting, and often surprising results. We'll share with you what's working and what isn't for outbound sales. The post Predictable Revenue Launches Outbound Labs Video Series: Learnings, Tips, and Trends From More Than 50 Innovative Outbound Sales Experiments appeared first on Predictable Revenue.
The speed of development and the profitability of a business depends on the number of clients. For these reasons, companies are spending more and more resources on attracting new customers and increasing the loyalty of existing customers, and on converting consumers from the “user” category to the “business partner” category. Some methods have already proven […].
We now have over 135,000 subscribers to the SaaStr Cloud Daily on Quora , 8,000,000+ views, and are adding thousands of new followers per week. One benefit from Cloud Daily is our community speaks and upvotes their top stories of the week. For this week, here were the top cloud stories, perhaps some that you missed: How Byju Raveendran Built A $5.5 Billion Business With His EdTech Startup. 11.4k views · 92 upvotes · 3 comments.
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Effective team members are crucial to any company’s success. They can shape the vision of the brand, affect the degree of client contentment and, in the long run, the amount of profit the business turns over. What determines the ultimate success or failure of the company is team morale. What Causes Low Team Morale? The […]. The post How to Motivate Your Team to Achieve Their Highest Potential appeared first on Nimble Blog.
Companies struggling with growth are the ones that try to figure out how to spend as little as possible to acquire customers. The companies growing like crazy have figured out it’s not about how much you spend, but the efficiency of that spend. They know that if you can outspend your competition to get in front of prospective customers, you’ll win.
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