Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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The Network Effect: The Importance of the Viral Coefficient for SaaS Companies

OpenView Labs

It seems like everyone wants to “go viral.” From SaaS startups to Instagram celebrities, businesses and wannabes are searching for the magic moment that will propel them into the stratosphere. But, even the founders of so-called “unicorn” companies know that magic isn’t a viable growth strategy. There are, however, more predictable and controllable ways to harness viral and network effects.

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The Three Rules of Freemium

The Angel VC

At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform , to talk about “Freemium at Scale”. Founded and headquartered in Barcelona, the company launched a free version of its service seven years ago. During our conversation Joaquim revealed that this free service helps drive 180,000 monthly signups, and about 3% of those signups convert into paying users who are billed anywhere from €25 to €70 per month, depending o

Scale 172
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How to scale a sales team: what the different stages of growth require from sales leadership

Predictable Revenue

Scale 127
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How to Make the Most of Customer Journey Insights

Totango

If you want to make your business customer-centered , you’re going to need customer data. Without it, you can’t keep track of your customers’ needs, business goals, and challenges. When you gather and analyze customer data, you can uncover customer journey insights that will allow you to take action to deliver a more personalized customer experience.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Hybrid Payment Facilitation for SaaS Platforms

Agile Payments

A Payment Facilitator can be thought of as a Master Merchant that facilitates and processes credit and debit card transactions for their platform users.

More Trending

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How should startup founders think about exit strategies?

SaaStr

I think there are two different phases you’ll go through, and your exit strategy should evolve. Phase Early: You Can Be Killed. This is probably up until $8m-$10m ARR in SaaS, although it can vary. Here, you might not be able to raise another round. Or continue to build a competitive enough product. Or get disrupted by a partner or someone else. Or keep up with customer needs.

Startup 179
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How do I generate leads for a B2B SaaS business?

Net-Results

Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. With varying success, here are some things that we’ve tried to generate leads: Paid ads. Even though it’s gotten pricey, Google Ads still has positive ROI for us (measure by a cost per lead and revenue per lead source).

B2B 40
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8 Signs a New VP Won’t Work Out. And 3 Things Not to Worry So Much About.

SaaStr

Hiring a VP that doesn’t work out is tough. What’s even tougher? Keeping him on for more than a few months. Because the damage compounds. You fall further and further behind on the plan. You hire a bunch of folks that don’t perform. Morale suffers. Everyone gets a bit lost. So if you do make a mis-hire — and everyone does — at least course correct quickly.

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Customer Success Without Recurring Revenue

OpenView Labs

The mission statement of Customer Success is simple: ensure customers realize value from your products or services. A defining characteristic that separates Customer Success from Customer Support is being proactive in delivering that value. And allocating additional resources toward your customer’s long-term success pays huge dividends – improving retention by just 1% affects a company’s bottom line by around 7%.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Siren Song of ROI Based Sales

Tom Tunguz

Selling based on ROI (return-on-investment) sounds great. A salesperson lays out an iron-clad case for how the customer will make 5x or 6x or 10x their initial investment in a piece of software in three years or less. The champion will use ROI math to assuage upper management and procurement’s concerns. Or so the thinking goes. If we reflect on the most successful software companies, the very largest, very few sell based on ROI.

Sales 180
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Introducing the Free Google Analytics Powered Heatmap: A Crazy Egg Experiment in Data Visualization

The Daily Egg

Note: We have spent the past 15 years building robust visual reporting tools for millions of websites. The big challenge has always been getting people to install the JavaScript necessary so their site could be accurately tracked. SO we asked ourselves: how can we give customers who are not ready to install, some value quickly? […]. The post Introducing the Free Google Analytics Powered Heatmap: A Crazy Egg Experiment in Data Visualization appeared first on The Daily Egg.

Data 241
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Intercom’s fundamentals of good interaction design

Intercom, Inc.

The design community is no longer talking about having to prove the value of design to get a seat at the table. Designers have demonstrated that design can be a central pillar of business success. But they’ve also lost something along the way. Designers have stepped off their island where slick, yet ineffective and impractical design is made. They’ve embraced cross-functional relationships and work closely with partners all across the organization.

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Your First VP Does Not Have to Be a VP of Sales

SaaStr

There’s a simple point I’ve been talking about a lot lately, but it’s a super important one: When the time comes when you have enough momentum, capital, etc. to hire a real VP or two … you don’t have to start with the VP of Sales. It’s the natural place many of us start. We get 1-2 reps to hit quota, and we realize we need help to scale past that.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Neil Patel

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

Strategy 111
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9 Shrewd Negotiation Tips Proven to Close More Deals

Sales Hacker

Negotiating is one of the most important skills salespeople can develop, yet it’s often overlooked. Which is a real problem… Because after you’ve put effort and resources into researching and creating a solid pitch and proposal, it only makes sense to come to the table prepared to negotiate with the prospect. The key is to create a negotiation strategy in advance, which helps you talk about price and other important elements of the deal.

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Making the leap: Insider advice on how to ace your first closing role in Sales

Intercom, Inc.

A typical career path in Sales, particularly in SaaS companies usually begins in a Sales Development Representative (SDR) role, learning the fundamentals of the profession, before progressing into a closing role such as Account Executive and hopefully moving up the ladder. I recently wrote about the virtue of patience for SDRs and the unique challenges they face as they transition into closing roles, and the piece struck a chord.

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How much money do the best SaaS inside sales AEs make?

SaaStr

You can back into it. Ultimately, in most SaaS models, in the U.S., sales reps will take home about 20% of the total deal value they close. In the early days, especially if the company is venture-backed, it might be more, as much as 30% or even a smidge higher with accelerators, etc. VC dollars are there to accelerate growth, and if paying a bit more to the sales reps helps there, that can often be worth it.

Scale 190
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Platforms vs Verticals and the Next Great Unbundling

Andreessen Horowitz

One of the holy grails in the newco world is to build out a digital platform that successfully serves the needs of a broad number of adjacent verticals, and become the definitive platform in its space.

Startup 108
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Nailing the Essentials of Data Migration for Small Businesses

Nimble - Sales

Data is important for more types of organizations than ever before. No longer are giant corporations the firms that depend the most on big data for decision-making. Small businesses and even nonprofits rely on their data for support in nearly every aspect of their operations. Your small business almost certainly already uses its data about […].

Data 108
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Human-Centered Design Network’s Gerry Scullion on inclusive architecture

Intercom, Inc.

?. Like the built world, the internet is constructed for the majority. Too often, our online architects fail to take into account differently abled users. Design can help, to be sure, but it can also hurt – and that’s likely to be the case when the teams we assemble are one-dimensional, exclusive or lack diversity. As a rule, design should first do no harm.

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SaaStr Annual Sponsorships 59% SOLD OUT!

SaaStr

We’re gearing up big time for the 6th ever SaaStr Annual this March 10-12 in SF Bay Area (San Jose Convention Center). It’s going to be awesome, with 300+ incredible sessions, 100+ workshops, 4000+ mentorship sessions, our first-ever CIO/CXO Summit , and so much more. We’re also targeting up to 20,000 (!) total attendees this year.

Cloud 34
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Predictable Revenue Launches Outbound Labs Video Series: Learnings, Tips, and Trends From More Than 50 Innovative Outbound Sales Experiments

Predictable Revenue

We’ve run well over 50 experiments and have found some interesting, and often surprising results. We'll share with you what's working and what isn't for outbound sales. The post Predictable Revenue Launches Outbound Labs Video Series: Learnings, Tips, and Trends From More Than 50 Innovative Outbound Sales Experiments appeared first on Predictable Revenue.

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Customer Engagement Strategies to Try in 2019-2020

Nimble - Sales

The speed of development and the profitability of a business depends on the number of clients. For these reasons, companies are spending more and more resources on attracting new customers and increasing the loyalty of existing customers, and on converting consumers from the “user” category to the “business partner” category. Some methods have already proven […].

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Incredible Health

Andreessen Horowitz

Healthcare jobs are the largest category of employment in the US, with ~18 million workers.

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The Top Cloud Stories of the Week: Byju’s, Box, Docker, Alteryx, Datadog, Veeva and More

SaaStr

We now have over 135,000 subscribers to the SaaStr Cloud Daily on Quora , 8,000,000+ views, and are adding thousands of new followers per week. One benefit from Cloud Daily is our community speaks and upvotes their top stories of the week. For this week, here were the top cloud stories, perhaps some that you missed: How Byju Raveendran Built A $5.5 Billion Business With His EdTech Startup. 11.4k views · 92 upvotes · 3 comments.

Cloud 31
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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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4 Software-Marketing Messages Scaring Your Customers Away

Entrepreneur - SaaS

Eliminate these from your arsenal and you're bound to generate sales.

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How to Motivate Your Team to Achieve Their Highest Potential

Nimble - Sales

Effective team members are crucial to any company’s success. They can shape the vision of the brand, affect the degree of client contentment and, in the long run, the amount of profit the business turns over. What determines the ultimate success or failure of the company is team morale. What Causes Low Team Morale? The […]. The post How to Motivate Your Team to Achieve Their Highest Potential appeared first on Nimble Blog.

Branding 100
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Achieve Exponential Growth by Focusing on CAC Efficiency

Sixteen Ventures

Companies struggling with growth are the ones that try to figure out how to spend as little as possible to acquire customers. The companies growing like crazy have figured out it’s not about how much you spend, but the efficiency of that spend. They know that if you can outspend your competition to get in front of prospective customers, you’ll win.