Incredo
JANUARY 21, 2020
Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. After exploring this post, you will know 1) What is conversational marketing and how it works, 2) What is making CM a successful strategy, 3) How to increase conversions through CM, 4) How your SaaS peers leverage CM so far.
Intercom, Inc.
JANUARY 23, 2020
? ?. For new tech companies, the outside world is filled with deadly traps. The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. In this world, growth trumps all other priorities. The faster you grow, the more likely you are to achieve long-term success (and actually survive long enough to scale).
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SaaStr
JANUARY 21, 2020
By Avanish Sahai, Google Cloud VP of ISV & Application Partners. At SaaStr Annual, we’ll be sharing stories of how a few of our SaaS partners enable enterprises to change the way they do business. I am a former CXO and current investor and board member in the B2B software space. For several years, I was also the leader of the Salesforce AppExchange, the first “born in the cloud” ISV and technology partner ecosystem, and saw many companies in their journey from inception to exit.
Totango
JANUARY 23, 2020
You are not powerless in the face of churn. There are almost always indicators that a customer is going to churn, which means that if identified early, a good Customer Success team can mitigate the risk and execute a successful recovery plan. Some churn is inevitable no matter what business model you employ, but it does not just occur randomly. Think of churn like a risk that can be negotiated like any other. .
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Kellblog
JANUARY 24, 2020
As loyal readers know, I’m a reductionist , always trying to find the shortest, simplest way of saying things even if some degree of precision gets lost in the process and even if things end up more subtle than they initially appear. For example, my marketing mission statement of “makes sales easier” is sometimes misinterpreted as relegating marketing to a purely tactical role, when it actually encompasses far more than that.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Baremetrics
JANUARY 22, 2020
In 2018 we launched a product called Baremetrics Intros, which essentially helped companies and investors find each other based on their actual data instead of just who they knew. Three months later… we shut it down. It was, commercially, a failure. We just couldn’t get any investors (our target) to fork over any cash. We opted to shut it down instead of going deeper down an already risky rabbit hole.
Intercom, Inc.
JANUARY 21, 2020
I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. People downloaded a record 204 billion of them from the Google and Apple app stores in 2019.
Outseta
JANUARY 20, 2020
By Geoff Roberts 20 min read. Last month I woke up to a Twitter update that Buildium , where I started my career, had been sold for $580M. Five hundred and eighty million dollars, I mouthed out loud. Holy f**k. I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations.
SaaStr
JANUARY 21, 2020
Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Want to see more content like this? Join us at SaaStr Annual 2020. Justin Welsh | SVP Sales @ PatientPop. FULL TRANSCRIPT BELOW.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Tom Tunguz
JANUARY 23, 2020
Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers. Apple customers know Apple the company. They understand the product philososphy, the history, the quality of typical Apple products, and the reputation for quality. A strong brand is the lagging indicator of having built trust.
Predictable Revenue
JANUARY 20, 2020
Just because what you are selling is unique, it doesn’t mean that it must be hard to find people who would buy it and convince them to do so. Indeed, the biggest drawback of being in a unique niche is figuring out where you stand in the product landscape and how competitive the market is. The post How to sell if you work in a unique niche appeared first on Predictable Revenue.
Neil Patel
JANUARY 21, 2020
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up. With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.
SaaStr
JANUARY 20, 2020
Q: What will SaaS companies look like in the future? I’m no brilliant futurist, but here’s what I see in the best SaaS companies today, so I assume will be table-stakes going forward: The Bay Area will remain a draw, but mainly as a small-ish HQ. Everyone will become distributed by employee #10. Yes, this has started, but in a few years, it will be the default.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Andreessen Horowitz
JANUARY 21, 2020
This is an abbreviated version of a presentation I gave live at the a16z Summit in November 2019. You can watch a video version on YouTube. In the not-too-distant future, I believe nearly every company will derive a significant … The post Every Company Will Be a Fintech Company appeared first on Andreessen Horowitz.
Sales Hacker
JANUARY 20, 2020
We all get a lot of emails. But if you ask anyone who has had a “C” or a “VP” at the front of their title, you’ll quickly learn that most modern executives face a firehose of sales reps, recruiters, marketers, and pick-your-brain-over-coffee-ers making direct requests for their time every day. Executives read so many cold emails, they get a front-row seat to the most overused email templates and the worst email writing habits.
Teamgate
JANUARY 23, 2020
Other than ensuring that your SaaS product is running like a well-oiled machine, do you know the other thing that keeps developers up at night? They would ask themselves how to increase their sales. Mind you, acquiring new customers is one of the most challenging things that you should do when you are in SaaS. No wonder some companies would tap the help of a SaaS marketing agency to take the load off of their shoulders.
SaaStr
JANUARY 24, 2020
Q: What should a startup know before rejecting an outside investor? Know they may not be there later. Investing in start-ups is very risky. Not only do most start-ups fail, but it is more than that. It’s really hard to do enough diligence in enough time: It’s hard to really get to know the team that well. You might have literally just met them. And often, they will have zero real track record, or close to zero.
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Andreessen Horowitz
JANUARY 23, 2020
This is a written version of a presentation I gave live at the a16z Summit in November 2019. You can watch a video version on YouTube. With so much technology in our everyday lives, it’s easy to wonder: Are … The post Four Trends in Consumer Tech appeared first on Andreessen Horowitz.
Sales Hacker
JANUARY 22, 2020
If you think sales is a simple job, I have a few hundred professional connections who would like a word with you. There’s a common idea that salespeople are only judged on their quota. But as straightforward as their metrics may be, their jobs are anything but simple. There’s a range of key skills that separate the best from the rest, and success belongs to companies who can identify and hire reps who have those precious skills.
Teamgate
JANUARY 23, 2020
Email is an essential communication tool that every business and professional needs. Compared to other means of communication, sending an email is fast, convenient, and less intrusive. That way, it enables you to communicate with customers and clients and even set up meetings without having to spend much time making phone calls. . As much as a work email can be excellent in helping you get things done, it can also hinder productivity if it’s mismanaged.
SaaStr
JANUARY 24, 2020
We launched registration for 2020 SaaStrAnnual.com March 10-11-12 this week and while it is too early to tell which sessions will be the most packed (some aren’t even out / up yet), we can say with certainty that at least the hottest 20 sessions so far will be full to the brim. Still over 10,000 attendees haven’t picked sessions yet so this list will certainly change by March 10, but for fun, here are the 20 Hottest Sessions at 2020 Annual, at least right now: Masterclass: The Top 10
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Andreessen Horowitz
JANUARY 24, 2020
Clayton Christensen (1952-2020) pioneered disruption theory, one of the most influential — and misunderstood ! — theories that has influenced thinkers and makers in Silicon Valley and beyond. Whether it was the insight that the next big thing always starts … The post Clay Christensen on Business and Life appeared first on Andreessen Horowitz.
FastSpring
JANUARY 23, 2020
Welcome to the fourth edition in the Affiliate Series. The purpose of these articles is to share best practices to help you get the most out of your affiliate program. Catch up on the previous three articles, here: So You Created an Affiliate Program—Now What? 3 Simple Tips for Recruiting Successful Affiliate Partners. How to Effectively Communicate with Your Affiliate Partners.
Cobloom
JANUARY 20, 2020
A product demo should be a valuable tool for getting new customers signed-up to your SaaS product. Should be. In a huge number of cases, potentially lucrative demos are quickly turning into a sinkhole of wasted resources. Companies are investing valuable time and energy into running product demos, and instead of growing their business, they're throwing away potential sales.
SaaStr
JANUARY 20, 2020
Q: Which are the worst business ideas you have worked on? The worst business idea we worked on was a DVD-trading website right before we built EchoSign (Adobe Sign). The DVD market was still growing at the time, and it made some sense, and the website was really slick. But the unit economics did not fully make sense and clearly it was not the future.
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Andreessen Horowitz
JANUARY 24, 2020
Chinese New Year, the biggest holiday in Chinese culture, is traditionally celebrated with family gatherings, fireworks, a national TV show with over a billion viewers, and gifted red envelopes (stuffed with money). For large tech platforms, the tradition of gifting … The post Games, Memes, and Giveaways: How Tech Celebrates Chinese New Year appeared first on Andreessen Horowitz.
Sales Hacker
JANUARY 23, 2020
Can you describe your brand of selling in three words or less? The topic of self-branding gets thrown around a lot. However, rarely is it given the same attention as product branding. The good news is that the same strategies that turn products into household names can also turn people into respected thought leaders known around the world. Learn to brand your (SELF) and you can improve your sales game and career trajectory.
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