Sat.Feb 10, 2024 - Fri.Feb 16, 2024

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Category Creation and Community Building with Sri Ganesan

Predictable Revenue

Collin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane, who shared game-changing insights The post Category Creation and Community Building with Sri Ganesan appeared first on Predictable Revenue.

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Recruiting and Retaining the Right Executive Talent

Andreessen Horowitz

Please note that a version of the conversation was originally ran on the HR Heretics podcast. This transcript has been lightly edited for clarity. Key takeaways Write a MOC. A MOC document can help you prioritize what jobs you need an executive to do so you can hire against those needs. Leading by influence, not directive. Build trust with founders and then offer your own data-backed take on why a founder’s decision might not be the best decision they could make.

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7 Things to Do When You’re Struggling

SaaStr

Dear SaaStr: What’s Your Best Advice for Struggling Entrepreneurs? Having struggled a lot myself in the early days several times … just a few thoughts to summarize my learnings: 1. Get help & upgrade the team. This is the #1 thing you can do to move the needle. Don’t be ashamed to ask for help. Especially if you are struggling.

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Building a $20b Behemoth : Office Hours with Steven Goldfeder of Offchain Labs

Tom Tunguz

On February 23rd at 10am Pacific time, Office Hours will host Steven Goldfeder. Steven founded Offchain Labs, the company behind Arbitrum, a web3 project worth $21b as of this writing. Arbitrum is a L2, a layer 2, that sits atop Ethereum, improving its performance & cost to write transactions. Steven authored many of the seminal papers behind modern blockchains.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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12 Best Salesforce Integrations for Businesses in 2024

User Pilot

What are the best Salesforce integrations in 2024? In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! TL;DR Salesforce integrations connect the CRM with other platforms to enhance functionality, streamline operations, and improve data sharing.

More Trending

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How to Create a Customer Profile: Key Steps for Targeted Marketing

Groove HQ

Many businesses “feel” that they know who their customers are. But do they? Sometimes it is operational blindness, other times it is poor preparation. But one thing is certain, if you are not constantly analyzing and polishing your customer profile, you are leaving money on the table. In this post, we will dive deep into […] The post How to Create a Customer Profile: Key Steps for Targeted Marketing appeared first on Groove Blog.

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GTM 81: Signal-Based Sales and Entering GTM 5.0 with Alexa Grabell

Sales Hacker

Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

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How to Harness the Power of Digital Market Dynamics for Product Innovation

Blulogix

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes. For businesses employing agile monetization strategies, particularly within the realm of subscription services, leveraging these dynamics for product innovation is not just an opportunity— itR

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Heartfelt Connections: The Power of Relationships in Business Success

Nimble - Sales

This Valentine’s Day, let’s celebrate a different yet essential aspect of our professional lives: networking! Successful businesses thrive on networks of relationships that are built over time, which are crucial for sparking new opportunities, forming partnerships, and driving growth. We’ve connected with industry experts who have shared their insights and personal takes on how effective […] The post Heartfelt Connections: The Power of Relationships in Business Success ap

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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64% of You Are Growing Your Sales Teams in 2024

SaaStr

So layoffs still fill the headlines in 2024. Even now. I thought we’d be behind them by now, that the cuts were sort of a one-off. But now everyone is focused on getting more and more efficient. To $300k-$400k+ per employee at scale. So cuts continue. But don’t the headlines obscure what’s really happening, because they tend to shout out quieter trends.

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One of the Biggest Public Offerings in 20 Years

Tom Tunguz

The Bitcoin exchange-traded funds (ETFs) launched on January 12, about a month ago. On the first day, investors bought $655m & nearly $2b in the first three days. Since then, the figure has swelled to $4.6b. It’s not a fair comparison but for fun, we can compare the Bitcoin interest to the largest technology IPOs for a sense of scale. Company IPO Date Raised $B Facebook May-12 $16.0 Uber May-19 $8.1 Snap Mar-17 $3.9 Airbnb Dec-2 $3.5 Snowflake Sep-2 $3.4 DoorDash Dec-2 $3.4 Lyft Mar-19

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Clouded Judgement 2.16.24 - Jan Green Shoots + CPI

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now January Green Shoots A couple key software players have given us commentary in their Q4 earnings report (quarter ending December) that January (the first month of Q1) saw some green-shoots. Could this be the sign of a slow rebound?

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Integrated Payments vs. Payfac-as-a-Service: What Developers Need to Know

USIO

Introduction: In the ever-evolving landscape of financial technology, businesses are constantly seeking efficient and seamless ways to handle transactions. Two prominent solutions that have emerged in recent years are integrated payments and Payfac-as-a-Service. While both aim to simplify payment processes, understanding the nuances between the two is crucial for businesses to make informed decisions about which solution best suits their needs.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. In 2024.

SaaStr

Reaching social media, tech press, and blog posts you’d think everything was about efficiency. Heck, the 5 Interesting Learning series on SaaStr is all about efficiency. And for many in SaaS, especially those that sell mainly to startups and tech, it’s often been a rough 2 years. With no more funding coming, and growth way down. So can you pay less these days?

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Process Improvement for Sales Success

Predictable Revenue

Idaliz Ruelas, an Account Strategist at Predictable Revenue, at the forefront of transforming sales processes and improvements into results. The post Process Improvement for Sales Success appeared first on Predictable Revenue.

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How to Sell a Mobile App or Game Outside App Stores

FastSpring

Thanks to Tony Markov for contributing to this article! If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Steep fees from platforms like the Apple App Store and Google Play can understandably cause game developers and app creators to look beyond the convenience and ubiquity of traditional app marketplaces, but restrictions from the platform pr

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Virtual Data Rooms: The Unsung Hero of Biotech Financing

Andreessen Horowitz

The biotech industry is built on one of the cleanest go-to-market strategies in existence: if you make a safe drug that really works, patients are likely to receive it and payors are likely to pay for it. This simplicity is of course shrouded in the complexity of biology, and demands that biotech companies thoughtfully de-risk existential concerns throughout the drug development lifecycle.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Dear SaaStr: How Big of a Return Are VCs Looking For in a Startup?

SaaStr

Dear SaaStr: How Big of a Return Are VCs Looking For in a Startup? For Angel, Pre-Seed: At least 50x, with a possible chance of mode. The loss rate in general is so high here, the winners have to do 50x. For Seed to Series C or so: At least 10x, with a possible chance of 100x. For Growth Stage: At least 3x, with a real chance at 10x if everything goes well.

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How to Schedule Instagram Stories: 2024 Guide

Buffer Resources

Instagram Stories have completely changed how creators and brands use Instagram. The short, vertical images and videos that disappear after 24 hours offer a whole new way to connect with your followers. From offering your followers a sneak peek behind the scenes to using the huge variety of fun stickers available in this part of the app to generate engagement, Stories are super fun and versatile.

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Totango wins TrustRadius 2024 Most Loved Award

Totango

On this Valentine’s Day, we’re excited to share in the love ! TrustRadius—a platform designed to deliver the most credible resources to help technology buyers confidently make decisions—compared mentions of “love” in all its (grammatical) forms and reviews received for 28,600+ products in 825+ categories and named Totango one of 101 most loved software products!

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Investing in Upstash

Andreessen Horowitz

The serverless platform shift is unfolding at a rapid pace. By that, we mean services that scale to zero, are globally distributed, and scale up based on demand. Having spent the last few years studying this market, we observed two key drivers behind the adoption of this platform shift — one architectural, and the other organizational. First, application logic is becoming event-driven for new apps, necessitated by high volume and low-latency communication between third-party APIs and microservic

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Customer Success In The Era Of Efficiency: A Deep Dive With ChurnZero, HubSpot and SaaStr

SaaStr

The landscape of customer success has been evolving rapidly. So much so that we seem to be releasing new content on customer success just about every week. Today we’re focusing on actionable insights you can use to drive down churn with customer success in today’s new era of SaaS efficiency. You Mon Tsang, CEO and co-founder of ChurnZero, Colleen O’Sullivan, VP of Integrated Customer Experience at Hubspot, and Jason Lemkin, SaaStr founder and CEO, give their take on where the custome

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How Do You Know You Are Ready to Implement User Onboarding With the Help of UserGuiding?

Inturact

Implementing an effective user onboarding process is pivotal for any SaaS product, acting as the bridge between user acquisition and user retention. In this era of digital solutions, tools like UserGuiding have emerged as essential assets for companies aiming to streamline their onboarding experiences.

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What You Need to Know About the TikTok Creativity Program

Buffer Resources

Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception. The platform introduced the TikTok Creativity Program to address issues with the (now defunct) TikTok Creator Fund, designed to reward creators for their high-quality and original content.

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ISV vs PayFac: The Similarities and Differences Between Independent Software Vendors and Payment Facilitators

Stax

The world is increasingly moving towards becoming cashless and there are numbers to prove it. According to the Pew Research Institute , in 2022, a whopping 41% of Americans said they don’t use cash at all for any of their weekly purchases—a significant jump from 29% in 2018. FIS Global reports that in Norway, Sweden, and other Scandinavian countries, more than 90% of transactions processed at point-of-sale (POS) in 2023 were cashless.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Doubling Down: Hilarie Koplow-McAdams, Venture Partner at NEA

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Satya Patel, Partner at Homebrew. Check that out here. This week we’re focusing on Hilarie Koplow-McAdams, Venture Partner at NEA! #1. What’s your most recent disclosed investment?

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The Anatomy of Addictive Content

The Moz Blog

Discover the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion

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When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

Buffer Resources

Summary We analyzed more than 1 million YouTube videos and YouTube Shorts to see which days and times get the highest views. You will learn Which days and times are generally best for posting YouTube videos and Shorts. The days and times that get the lowest views on YouTube. How to use analytics to figure out the best time to reach your specific audience.