Sat.Feb 20, 2021 - Fri.Feb 26, 2021

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The Rise of Private Equity in SaaS: A Gift to Founders

SaaStr

Let’s take a look at a few recent $1B+ “exits”, i.e. sales in SaaS: Pipedrive acquired by Vista for $1.5B. Thoma Bravo acquires Sophos for $3.8B. Insight Partners buys Veam for $5B. Gainsight sells a majority interest to Vista at $1.1B valuation. What do these deals, and so many more have in common? The acquirer wasn’t a Big TechCo.

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Why SaaS Companies Are Giving Away Their Products–And Why That’s Here To Stay

OpenView Labs

End users—whether it be a developer , individual marketer, sales rep, or someone at the edge of an organization—are now the most important constituents in software buying. Though this shift has been happening over time, we saw it accelerate last year as COVID-19 brought about rapid digital transformation. SaaS companies quickly adapted by making their tools available for free or at a discount.

Scale 56
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How to Build a Community to Grow Your SaaS Company

Chart Mogul

Building and running a private community for your market is time-consuming — but can lead to huge rewards. How can you drive growth with a community? Lots of SaaS companies talk about their communities. Welcome to the [company] community, they say on Twitter, when a new customer comes on board. Thanks to our community of early adopters, they write in a blog post.

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The Most Popular Startup Domain Suffixes -.com,co,gg - Which is Best for Your Business?

Tom Tunguz

So you’re looking to start a company. What do you call it? Once you’ve figured that out, which domain suffix do you choose? com,net,biz,monster,duck,theworldisyouroyster? Given the explosion in domain suffix permutations I wondered if startups' behavior had changed over the last decade. In fact, it has changed significantly as the chart above shows.

Startup 269
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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The 48 Types of VP Sales. Make Deadly Sure You Hire the Right One.

SaaStr

Ah the VP of Sales. The toughest hire. Such a high failure rate. I want to help. So this is the third in our series. The first post is What a Great VP of Sales Actually Does. So you expect the right things, and hire your rockstar at the right time to do the right things. The second post is a script for you to use (and modify as you see fit) – 10 Great Questions to Ask a VP Sales Candidate.

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Announcing powerful new Intercom reporting features: conversation topics and custom reports

Intercom, Inc.

Today, businesses are having more conversations with customers than ever before, thanks to the rise of business messengers. And it’s certainly easier than ever for a customer to start a conversation and get support. So businesses should know more about their customers than ever before, right? They should be able to use all this extra information to offer a more personal, tailored customer experience and effective support, surely?

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The Four Types of Startup COOs

Tom Tunguz

If you asked 5 people in Startupland to define the role of a COO, you would receive 10 different explanations. I have three myself. What does a modern COO do? The role of a COO has evolved over the past decade or so because of broader changes within the ecosystem which has created some confusion what what precisely should a COO do. Recently, Redpoint Office Hours welcomed Allison Pickens to clarify the COO role and when startups should consider recruiting one.

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Google Says Cloud Will Triple Again in Next 5 Years

SaaStr

We did a deep dive on Google Cloud’s incredible numbers the other day here but there was one point in particular it’s worth doing a deep dive on. Google Cloud itself is predicting the Cloud will triple by 2026 or so , and reach $760B in spend in 2025, up from $290B in 2020 (note, I’m extrapolating a year or so from this chart and prediction, which itself is from IDC data): While Google is focused in particular on Cloud infrastructure, it really doesn’t matter.

Cloud 362
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Waterfall Project Management – The Beginner’s Guide

The Daily Egg

In the project management world, waterfall is as straightforward as it can get. It’s a linear project management approach where you gather stakeholder and customer requirements at the beginning of a project and then follow a sequential project plan to accommodate those requirements. That’s it! Think of it as the OG of software development methodologies. […].

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. At least, that’s Annette Franz ‘ s two cents on the matter. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. With three decades of experience under her belt, she has learned a thing or two about helping companies build customer-centric businesses.

Scale 211
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The Importance of Account Planning

Predictable Revenue

We always hear people talk about how to land big accounts, but today Collin Stewart & Greg Callahan will be diving deep into how to expand on the accounts you’ve already got. The post The Importance of Account Planning appeared first on Predictable Revenue.

Revenue 179
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You Really Don’t Know if Your Market is Too Small For Quite a While

SaaStr

One of the things that causes a lot of anxiety in SaaS is market size. If you’re creating the latest Pinning app, or Social Network, the odds are surely against you. But in consumer internet, often you know if you hit it, however low the odds are, at least the market is huge (or at least, the user base is huge). SaaS is more confusing. Yes, if you are WorkDay and taking PeopleSoft on back in the day, straight-and-center, you know you’re taking on a $1 billion+ market on Day 1.

Scale 340
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Project Management Process – The Beginner’s Guide

The Daily Egg

The biggest problem many project managers—especially inexperienced ones—face is lack of clear goals and a lack of clear communication about who is responsible for what. Poor communication also causes ineffective results and unclear ideas about the project’s deliverables. This guide will clarify the steps in project management (PM) and make sure PM best practices are […].

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Create a killer video strategy: your ultimate video content creation guide

Trint

Video is booming and it’s everywhere. In fact, it’s become so successful as a marketing tool, that it can do more for your brand than any other content type. But don’t take our word for it, the numbers speak for themselves: 94% of organizations report that video converts the same or better than any other content form. 79% of people say a brand’s video has convinced them to buy a piece of software or app. 54% of consumers want to see more video content from a brand or business they support.

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Prospect Smarter Using LinkedIn

Predictable Revenue

With over 40 million decision-makers using LinkedIn, the professional networking platform has become one of the best places to prospect. The question is; are you approaching those potential customers correctly? The post Prospect Smarter Using LinkedIn appeared first on Predictable Revenue.

Revenue 179
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Your #1 Sales Rep Should Be Driving an M8 Convertible By Month 12. (And Not Buying a Panerai Watch.)

SaaStr

I want to spend a few posts and some time on sales comp plans for early-ish stage SaaS companies (up to say $20m in ARR). Because almost all the sales comp plans you are going to read about, and learn about are great — for SaaS companies that are well post-Scale. That work great for Salesforce, or Box. Or for companies that are investing huge amounts in sales & marketing after raising $30m, $50m, $100m+ But they probably won’t work for you until you are Bigger.

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Requirements Management – The Beginner’s Guide

The Daily Egg

Managing requirements proactively in anticipation of change is a necessity as they aren’t cast in stone. As stakeholders gather more insights and knowledge, requirements change. Now, requirements management might look easy and effortless—on the surface. It’s when you get started you realize how much work goes into managing a project. It’s a whole process where […].

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Neil Patel

Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall.

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Podcast marketing: Growing your audience

Trint

Whether you’re tuning into Dolly Parton’s America or Conan O'Brien Needs a Friend , podcasting is the not-so-new, hot thing. We might not be commuting anymore, but that doesn’t mean we’re not listening to podcasts. In fact, podcast subscriber and listener numbers have shot up since the pandemic. Tapping into that new, bigger audience means one thing: acing your podcast marketing.

Marketing 130
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5 Interesting Learnings from Upwork at $400,000,000 in ARR

SaaStr

Upwork is one of those products and marketplaces many of us use all the time — including Team SaaStr — but we don’t often see discussing that much as a public SaaS / Cloud company. But it should be. Upwork’s now worth $6B and $400m+ in ARR growing a healthy 24% Year-over-Year, and has gotten a solid Covid boost, if perhaps not quite the boost of some other Cloud leaders.

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Project Management Principles to Know

The Daily Egg

You come up with an excellent idea you believe will boost conversions and reduce operational costs. But you can’t execute your idea without a plan in place. Without a plan, you’re likely to fail at your mission, which may even cost you your job. You need an effective strategy for the proposed project, including its […]. The post Project Management Principles to Know appeared first on The Daily Egg.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Best Domain Brokers

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer. This happens more often than not. Domain name registrations increase by more than 14 million year over year.

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Localization: translating content for a global audience

Trint

Global offices and distributed teams were becoming a lot more common in the modern workplace even before the pandemic hit. Teams need the tools to work together in real-time, no matter where they are. At the same time, brands need to be able to capitalize on the exposure that comes from virtual life. Zoom team calls, webinars, virtual town halls and even workout sessions offer limitless audiences.

Travel 130
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10 Rules to Being a VP of Sales in a Startup

SaaStr

Brendon Cassidy, my VP of Sales wrote a version of this piece a while back. It had 2,398 likes and clearly hit a chord with people. I though an updated version of this would be good for founders thinking about hiring a VP of Sales … VPs of Sales themselves … and VPs-to-be to read — Jason, ed. … 10 Rules to Being a VP of Sales in a Startup.

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Earned Value Management – The Beginner’s Guide

The Daily Egg

The International Space Station originally had a $36.75 billion budget. But when it ended—six years later than planned—the cost had skyrocketed to $105 billion. That’s a 186% hike from its planned value and is essentially a disaster. No project manager wants to find themselves at the helm of disastrous projects that stray off the approved […].

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Best SSL Certificate Provider

Neil Patel

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You want people to trust your site and that requires a valid secure sockets layer (SSL) certificate. SSL certificates are issued by a certificate authority (CA) and they build trust in two important ways: The CA authenticates the identity of the organization that wants the certificate.

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Create a killer video strategy: your ultimate video content creation guide.

Trint

Video is booming and it’s everywhere. In fact, it’s become so successful as a marketing tool, that it can do more for your brand than any other content type. But don’t take our word for it, the numbers speak for themselves: 94% of organizations report that video converts the same or better than any other content form. 79% of people say a brand’s video has convinced them to buy a piece of software or app. 54% of consumers want to see more video content from a brand or business they support.

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Lead Rich vs. Lead Poor Environments

SaaStr

On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV. — Jason BeKind Lemkin (@jasonlk) May 2, 2018. So last month, two companies I’ve invested in: both crossed $5m in ARR. both also grew at the exact same rate last month MoM. both also basically have the same ACV (~$50k). both have about the same number of folks on the sales and marketing teams, respectively. both have a somewhat complex sale. one difference: one had 30