The SaaS CFO
MAY 28, 2020
As your SaaS business moves into growth and scale mode, you will be very focused on SaaS gross margins, EBITDA, and EBITDA margins. With this financial focus, there are two ways that I think about profitability and margins. I manage my P&L by splitting it into two distinct sections. The first section, or top half, […]. The post SaaS Operating Leverage appeared first on The SaaS CFO.
Chargebee
MAY 29, 2020
In these turbulent times, here’s a quick guide about what SaaS metrics and KPIs to track to stay ahead.
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The Daily Egg
MAY 25, 2020
User experience is one of the most important aspects of having a successful website, app, piece of software, or any other product that you’ve built. You can’t make assumptions about the choices that your designers and developers have made during the building process. Just because the wireframe they used looked good on paper, it doesn’t […]. The post How to Do Usability Testing Right appeared first on The Daily Egg.
OpenView Labs
MAY 27, 2020
In 2006, Brian Halligan and Dharmesh Shah founded HubSpot to help businesses “market to humans.” Traditional marketing was broken, they believed, so they set out to fix it. Within eight years, HubSpot grew from zero to $100+ million revenue with an IPO in 2014. And now, of course, they’re synonymous with growth—they’ve built a highly engaged audience of over six million people between their blog visitors and their social connections, considered to be the largest in the software industry.
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Tom Tunguz
MAY 27, 2020
Earlier this week, I wrote Californian Dreaming - Is Silicon Valley Still the Best Place to Start a Company , where I analyzed the IPO and M&A trends of venture-backed companies by state. Those metrics are lagging indicators of startup distribution. How will the distribution change with time? While we can’t know the future M&A and IPO of any company in particular, we can try to divine the future by looking at current unicorn distributions.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Baremetrics
MAY 29, 2020
It’s easy to overlook the importance of a strong welcome email. After all, you’ve already gotten the customer to sign up, so they can just jump in and start using your product right? Not necessarily. Your welcome email is your chance to steer your new user in the right direction. It’s your opportunity to give them the information they need to get the most out of your product.
Predictable Revenue
MAY 27, 2020
With the arrival of the COVID-19 crisis and trade shows and conferences being cancelled left and right, many B2B businesses are now left scrambling to figure out how to survive without their best weapon. The post Selling Through Crisis: 4 Ways Your Cancelled Events Can Still Generate You B2B Leads and Sales appeared first on Predictable Revenue.
SaaStr
MAY 26, 2020
Q: How many companies in the Fortune 500 raised venture capital? Why are so many people obsessed with venture capital when many successful businesses didn’t raise it? There are many successful companies that did not raise venture capital, and VC does seem to get a bit too much media attention. But … I looked at all the top Cloud 100 private SaaS/Cloud companies a little while ago.
SaaStr
MAY 25, 2020
I recently put out a call on Twitter and LinkedIn on folks’ top tip to take friction out of their sales processes. I put together an excerpt video here of a few of my thoughts … but even better, we got great #1 top ideas from everyone from the GM of Shopify Plus to the CRO at Brex. I think it would be a tremendous exercise to share these ideas with your team and see what folks think they should change / implement at your startup.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
The Daily Egg
MAY 29, 2020
Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion rate optimization can involve numerous tools and strategies, but they’re all geared toward the same thing: Converting visitors into leads and leads into customers. There is a lot of conflicting […].
Tom Tunguz
MAY 24, 2020
So much has happened in the last decade. We’ve seen the rise of massive startups in Europe, South America, China, Israel. Technology entrepreneurship is a global phenomenon. Within the US, there’s much talk of a diaspora out of California and Silicon Valley, particularly with the sudden move to remote work catalyzed by the coronavirus. Has the shine rubbed off the Golden State to reveal pyrite?
SaaStr
MAY 25, 2020
As we’re all watching more YouTube in shelter, I’ll continue to highlight the 10 Most Popular Videos of the Week. Generally, excluding the Top 10 from last week so we surface fresh content. #1: Veeva: The Biggest Vertical SaaS Success Story of All Time (a SaaStr Classic). This one from 2017 Annual is really one of my favorite deep-dives with one of the top SaaS CEOs of all time.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Predictable Revenue
MAY 28, 2020
The importance of evolution in sales – How to execute a product-led sales framework, and how Dooly became a product-led organization. The post How Dooly executes a product-led sales framework with CEO Kris Hartvigsen appeared first on Predictable Revenue.
The Daily Egg
MAY 27, 2020
Creating a website is simple; anyone can do it. There are so many website builders and other tools out there that make it easy to create a new site from scratch, regardless of your technical skill level. But most websites haven’t been optimized from a design perspective. Why is design so important? It takes just […]. The post Website Design – Beginner’s Guide appeared first on The Daily Egg.
Intercom, Inc.
MAY 28, 2020
Aircall, “ the phone system for modern business ,” goes far beyond the call centers of old by playing well with third-party integrations that allow companies to do everything from viewing customers’ history and call transcripts in their CRM to making or receiving calls directly within Intercom Messenger. These next-gen capabilities make it an extremely valuable company for the future of work, and investors agree: yesterday, Aircall announced a successful $65 million Series C round, bringing thei
SaaStr
MAY 29, 2020
It can be hard to know what to make of the world today. On the one hand, unemployment is at close at an all-time high, and many businesses are either shut down or crippled. On the other hand, as a group, SaaS stocks and companies are at an all-time high: The root cause may be as simple as most of the decacrorns in SaaS seems to be getting a “Covid boost” Zoom, Atlassian, Slack, RingCentral, Five9, etc. all support work-from-home.
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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?
Neil Patel
MAY 26, 2020
Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension. From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest.
The Daily Egg
MAY 26, 2020
When we need a new website design, where do we go? An agency right? And if we’re going to use an agency, we should probably get one of the best agencies, right? Turns out, web design agencies are usually a waste of money. There’s one situation where they’re worth it. In every other case, you […]. The post Best Web Design Services (It’ll Surprise You) appeared first on The Daily Egg.
Andreessen Horowitz
MAY 28, 2020
In 2019, long before the outbreak of COVID-19, many lower gross margin tech companies were not being well-received by the public markets, and an excessive spotlight was cast by many on company gross margins. In the present moment, that attention … The post Moats Before (Gross) Margins appeared first on Andreessen Horowitz.
SaaStr
MAY 28, 2020
Q: How much equity should a CEO get in a startup? There’s no magical answer, but for venture-backed start-ups, for years VCs have aligned on around 6%-8% equity for a non-founder / outside CEO. As you approach IPO and very late stage, that often goes down. A few examples. Dev Ittycheria joined MongoDB as CEO after the Series B, and had 6.3% at IPO: Jennifer Tejada joined PagerDuty as outside CEO, similarly had 6.4% at IPO as well: Gregg Schott joined Mulesoft as CEO after founder Ross Mason, and
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Unbounce
MAY 28, 2020
The pay-per-click (PPC) landscape has become so saturated that only the most analytical marketers can dependably turn a profit from their paid search, display, and social ads. These data-driven marketers are able to effectively manage their PPC campaigns to a target cost per conversion (or cost per lead, CPL), meaning they’ll continue to see campaigns with a predictable, repeatable profit margin.
The Daily Egg
MAY 28, 2020
If you want to start a blog, website, or E-commerce store, you’ve probably heard that you need a domain name, along with other things like web hosting. You can think of a domain name like the address of your house or apartment. Behind every domain name is a string of numbers called an IP address. […]. The post How to Buy a Domain Name for Free appeared first on The Daily Egg.
Andreessen Horowitz
MAY 24, 2020
Our understanding of the human brain and its disorders has always been limited by our lack of access to living, human, developing brain tissue. For the first time, that’s changing. In this episode, Sergiu Pasca, Professor of Behavioral Science at … The post a16z Podcast: Don’t Call it a Brain in a Dish! appeared first on Andreessen Horowitz.
SaaStr
MAY 27, 2020
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Mark Suster | Managing Partner @ Upfront Ventures. FULL TRANSCRIPT BELOW. We woke up February 2020 with a shock to the system and no idea what it would mean for our business.
Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Sales Hacker
MAY 27, 2020
There’s a dominant, new trend in sales qualification, and it’s quickly replacing the traditional MQL and SQL lead filtering systems, particularly in the SaaS space. It’s called Product qualified leads (PQL). And it’s taking for a good reason — it’s a much better predictor of conversion. But what is a PQL? Why is it better? And how do you incorporate these leads into your sales funnel?
The Daily Egg
MAY 29, 2020
Most people associate conversions with the moment a website visitor becomes a paying customer. While a transaction is the ultimate conversion, it’s not the only measure of success. There are other smaller actions that website visitors can take towards your main conversion goals. These small steps, known as micro conversions, are “hidden” conversion gold mines […].
FastSpring
MAY 27, 2020
FastSpring’s Employee Spotlight is a Q&A series that features the hardworking, intelligent, and fun people that make FastSpring great. Get to know the fantastic team behind the ecommerce platform! What is your current role at FastSpring? My current role at FastSpring is the Senior Business Development Representative at our Amsterdam office. How long have you been in your current role?
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