SaaStr
DECEMBER 19, 2023
Dear SaaStr: What are the signs that an enterprise SaaS startup is ready to scale by hiring more sales people? In the early days, it’s simply that you have a few more leads than you can currently handle. For a higher-velocity, in-bound driven SaaS product, most sales reps will have trouble processing more than 50 or so truly qualified leads a month.
Clouded Judgement
DECEMBER 21, 2023
Q3 earnings season for cloud businesses is now behind us. The 63 companies that I’ll discuss here (which is not an exhaustive list, but is still comprehensive) all reported quarterly earnings sometime between October 25th – December 7th. In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way.
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The Moz Blog
DECEMBER 20, 2023
With the right approach to content planning and budgets, you can ensure that the money you invest in your content marketing strategy is well-defined, fully accounted for, and aligned with helping you reach your goals.
Tom Tunguz
DECEMBER 17, 2023
Data teams are becoming software engineering teams. On December 14th we welcomed Philip Zelitchenko , VP of Data from ZoomInfo, to talk about how he has built this discipline within his team & it was fascinating. The video is here. Like the Devops movement, the Dataops movement aims to scale the use of data within companies without increasing the headcount of the data team.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Predictable Revenue
DECEMBER 20, 2023
Gretchen Gordon, the author of "The Happy Sales Manager," unravels the complexities and challenges of this significant career shift. The post The Beginner’s Playbook for Sales Managers with Gretchen Gordon appeared first on Predictable Revenue.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Inturact
DECEMBER 18, 2023
For SaaS products, the difference between success and obscurity often hinges on two pivotal aspects: user onboarding and product adoption. Today, user preferences shift rapidly and competition is intense, so effective onboarding and adoption strategies are not just beneficial—they are essential.
Sales Hacker
DECEMBER 20, 2023
We have a very special episode this week. At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Today, you’ll hear the compilation of their responses to one of the questions. Spoiler alert: you’ll get to tune into the other question next week, which is slightly spicier as it’s full of hot takes. What You Will Learn: What’s working and learnings for these go-to-market leaders.
TurnKey Labs
DECEMBER 21, 2023
In an era where Artificial Intelligence (AI) is reshaping industries, establishing an AI Center of Excellence (CoE) is crucial for organizations seeking to leverage AI effectively. An AI CoE acts as a centralized unit, guiding and governing AI initiatives to align with business objectives and maximize value.
Subscription Flow
DECEMBER 20, 2023
Navigating the bustling SaaS landscape without a reliable CRM system is similar to one being like a child who is attempting to learn a skill without the helpful guidance of a teacher. This is where a great CRM can be of help as it can be your secret weapon for automating tasks, comprehending process bottlenecks, uncovering customer insights, and pinpointing areas for growth.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaStr
DECEMBER 22, 2023
One last kick-in-the-arse post for the year: Don’t Be a Quitter Let me explain, as this is one of the most disappointing changes in my opinion in “tech” and startups over the last 12-18 months. Two things together have done many a disservice: the combination of a tougher year for many >>and<< the constant celebration of … quitting. It’s all over LinkedIn and TikTok.
Clouded Judgement
DECEMBER 22, 2023
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Revisiting the “Is Software Expensive” Question The current median revenue multiple for the software universe is 6.4x, which is ~17% below the long term average multiple of 7.8x. However, when looking at growth adjusted multiples, the current median is 0.48x, which is ~75% above the long term average of 0.28x (you can see this chart later on in this p
Stax
DECEMBER 20, 2023
When you research payment solution providers , you’ll start hearing the term “interchange” used when talking about payments. Interchange is the fee that credit card companies like Visa and Mastercard charge businesses to accept their cards. The interchange fee depends on a number of factors and isn’t always easy to understand. In this article, we will break down credit card interchange fees so you will know exactly how much you’re spending when running your business.
The Moz Blog
DECEMBER 18, 2023
Discover the top SEO and content predictions amongst 27 industry experts for the coming year.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
SaaStr
DECEMBER 21, 2023
So there were barely any SaaS IPOs in 2022 or 2023. The last big SaaS IPO of the Boom Era was Hashicorp in December 2021, and after that, multiples fell off a cliff. There were basically no significant SaaS IPOs for almost 2 years, until Klaviyo (+ Instacast + ARM) all tried to reopen the market in September 2023. After that, crickets again and no IPOs for the rest of the year.
FastSpring
DECEMBER 20, 2023
Google to pay $700 million and make some Play Store changes. The terms of an antitrust settlement between U.S. states and Google were revealed on Monday, December 18, which include a large fund for consumer and state payouts as well as Play Store changes to increase options and flexibility for consumers and app developers. However, some say the penalties and promised changes aren’t enough.
Buffer Resources
DECEMBER 18, 2023
Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget and reap the rewards.
The Moz Blog
DECEMBER 19, 2023
Explore the debate of whether or not user signals are a ranking factor in this article with Tom Capper.
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SaaStr
DECEMBER 20, 2023
In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo? In this episode, Jason and Henry discuss: PLG vs. a sales-led motion, and which is more efficient The macro-environment and what to expect next year What’s new at ZoomInfo How to Run a Product-led and Enterprise Sales Motion at
BlueSnap
DECEMBER 21, 2023
For many businesses, 2023 has been about making the most of the time, resources and money at hand. Our most read content within our Resource Center says a lot about what businesses are thinking about payments today and their impact on the bottom line. The post The Best of BlueSnap: The Top 10 Payment Content Pieces of 2023 appeared first on BlueSnap.
Buffer Resources
DECEMBER 21, 2023
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well.
The Moz Blog
DECEMBER 22, 2023
Discover the top 10 takeaways you won’t want to miss from the Whiteboard Fridays we published in 2023.
Advertiser: ZoomInfo
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SaaStr
DECEMBER 22, 2023
For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this session’s for you. At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+. The six products/companies Kiren helped scale to $100M that he’ll reference in this playbook include: Bill, Cloudflare, Crowdstrike, Samsara, Snowflake, and Zscaler.
Sales Hacker
DECEMBER 21, 2023
Over the past year at Stytch, we saw a meaningful acceleration in paid customers and revenue. Contracted $ARR quadrupled, win rates doubled, and ACV increased by 150%. Several leading indicators contributed here, including product maturity, a better understanding of our customers and competition, and better coordination across sales and marketing. Each helped, but one “secret” weapon accelerated revenue and customers at an outsized rate: our highly technical Solutions Engineering team.
Buffer Resources
DECEMBER 19, 2023
As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. I had the privilege to attend Gary Vaynerchuk’s 4Ds program , where he encouraged me to rethink TikTok, emphasizing that the message of my company would re
Kellblog
DECEMBER 20, 2023
The other day an old friend, a highly accomplished marketing executive, asked me a simple question: if you only had five metrics to summarize marketing performance for a quarterly business review (QBR) or board meeting, what would you pick? In this post, I’ll share my answer to that question. (Hint: I cheated and used seven.) I made my list from scratch.
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SaaStr
DECEMBER 20, 2023
So we don’t know quite as much about Canva as we do SaaS companies that have IPO’d. But we at least know enough to put together 5 Interesting Learnings! They were $1.7B+ ARR in October , so let’s call it close to $2B at the end of the year, growing 40%+ at that scale –and profitable! (or at least cash flow positive) all just in Year 10 since founding.
Sales Hacker
DECEMBER 18, 2023
All content here dynamically imported from post content. Changing from registration to recording template (post event) will be as simple as adding vimeo url and changing the post category Traditional outbound is delivering diminishing returns across the entire technology landscape. Not only has the function grown in popularity but automation has allowed us to increase the volume per rep dramatically which leaves prospects overwhelmed and unresponsive.
Buffer Resources
DECEMBER 20, 2023
Buffer changed a lot in the last year. In total, we released 26 fantastic features. We worked on 100s of small improvements and bug fixes. And wrote over 10,000 lines of code. To round up the year, we thought we'd run through the 11 most popular launches we released in 2023. New features AI Assistant 🤖 This was a big one. We integrated ChatGPT's AI straight into Buffer, helping you generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless n
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