2022

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Dear SaaStr: How Can You Tell iI Someone is Going To Be a Phenomenal CEO?

SaaStr

Dear SaaStr: How Can You Tell iI Someone is Going To Be a Phenomenal CEO? Having now worked with a few dozen SaaS CEOs who are much better CEOs that I ever was, I think I can boil it down to 2 characteristics: They can see the future , and. They have the ability to recruit and build the teams to get there. The best founders, at least by the time they have 50–100 customers, can see at least several years into the future.

Revenue 325
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7 Easy Steps to Improve SEO Ranking

The Daily Egg

Are your competitors outranking you? If they are, it’ll have a negative impact on your business, blog, or whatever kind of website. The post 7 Easy Steps to Improve SEO Ranking appeared first on The Daily Egg.

Business 352
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Why Start-Ups Should Nail Down Their Marketing Before Building a Sales Team

Predictable Revenue

Should marketing come before outbound sales? Here are 5 reasons why startups should nail down their marketing foundations before building a sales team. The post Why Start-Ups Should Nail Down Their Marketing Before Building a Sales Team appeared first on Predictable Revenue.

Sales 317
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5 Ways to Use Customer Sentiment Analysis

Trujay

In our world of heavy technology, customer feedback is present on many internet sites, but manual analysis is cumbersome and even impossible at times. Implementing an automated system to analyze this data is the difference between success and failure for many companies. How did our customers receive our product launch? Did they adapt to […]. The post 5 Ways to Use Customer Sentiment Analysis appeared first on Trujay: Migration & Integration Solutions.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Color Palette Trends to Inspire Your 2022 Marketing Strategy

Unbounce

In marketing, colors are so much more than a HEX code. They can communicate as much as your copy—if you know what you’re doing. Imagine a banana-flavored candy wrapper without any yellow on it—the designer missed out on an important message, right? You might be able to read that the flavor’s banana, but you don’t know at first glance. 2021 brought us plenty of marketing trends to watch for in 2022, including color palettes to use in your marketing materials.

Trends 81

More Trending

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25 Customer Service Email Templates to Save the Day

Groove HQ

We've pulled together a list of high quality customer support templates to help you level up your support game! The post 25 Customer Service Email Templates to Save the Day appeared first on Groove Blog.

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Building Talent in a SaaS Company: Top 8 Tips to Follow

Sujan Patel

SaaS companies have grown at an incredible rate over the last few years. However, with the increased adoption of SaaS products, many have questioned if SaaS companies are sustainable. With no immediate business model and revenue models to support, the answers to this question vary, but all SaaS companies could learn from one another while […].

SaaS 70
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Tiered Pricing Examples for SaaS Businesses

Chargify

What Is Tiered Pricing? Tiered pricing is a subscription billing model which offers several plans at a fixed monthly price. These plans, or “tiers,” are. The post Tiered Pricing Examples for SaaS Businesses appeared first on Chargify.

Pricing 92
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Growth is No Longer the Best Predictor of a Software Company's Value

Tom Tunguz

In 2020, revenue growth was the most important factor explaining a public software company’s forward multiple. The formula has changed since then. Net income has surged to the highest correlate of a public software company’s multiple surpassing revenue growth. Narratives published in newspapers trumpeting the importance of profitability correctly assess investor sentiment on stock exchanges.

Software 364
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business?

SaaStr

Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business? Some of the toughest lessons I’ve learned … and continue to re-learn: Even very talented co-founders may leave. You need to also make sure they are 110% committed. Very mediocre VPs are often very good at talking the talk. Mediocre execs often talk the talk even better than the best up-and-coming ones.

Business 362
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7 Examples of Abandoned Cart Email Templates

The Daily Egg

After you’ve successfully set up an online store and started generating some sales, you’re still bound to have some shoppers leave your. The post 7 Examples of Abandoned Cart Email Templates appeared first on The Daily Egg.

Sales 363
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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. Customers don’t expect as much in terms of security, compliance, etc. Customers often can deploy on their own. There is often just 1 stakeholder to sell to. Often can avoid procurement, RFPs, and so many other headaches. Customers don’t expect you to build a feature before they buy.

SMB 363
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The 10x Rule: What Raising $1 of Venture Capital Really Means

SaaStr

I originally wrote this post way, way back in the first year of SaaStr and have updated it every 2 years or so, because it’s an important thing to think about as a founder. Especially now in 2022, when venture capital again is scarcer, and more expensive, and far harder to close than it was during the go-go times for SaaS of 2021 and late 2020.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Your VCs Are Worried About Public Multiples. Do You Need To Worry, Too?

SaaStr

So we’re in the 5th or so “SaaS crash” since I’ve been doing SaaS. This one is the worst, not because SaaS companies aren’t’ doing well. No, they are doing better than ever. Not because valuations are terrible. No, they are still decent, in absolute terms. No, this SaaS Crash is so tough on VCs and public market investors because the market was just so, so high for Cloud stocks from mid-2020 to late 2021: You can see above in the BVP Nasdaq Cloud Index that while these are still Great Times

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$112m of Market Cap per Engineer

Tom Tunguz

There are roughly 27m software developers in the world. Only about 18k of them , or 0.07%, work on crypto or web3 every month. Those 18,000 active engineers have created $2 trillion in market cap across the top 100 projects - $112m of value per person. With such massive potential impact, why are there so few engineers working on web3? Crypto is young.

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20 Interesting PLG Learnings from The Leaders in SaaS

SaaStr

We’ve been doing the 5 Interesting Learnings at SaaStr for quite a while, looking at many of the public SaaS leaders and pulling out the top learnings for founders and SaaS execs. I think it would be interesting and helpful to pull out the Top 20 PLG / Self-Serve learnings from the series. If you read the list of learnings, you may well find a few to learn from.

Scale 363
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The Top Sectors of Web3 in 2022 by Revenue

Tom Tunguz

With the summer of Defi behind us and a new year for web3, I wondered which categories of web3 startups generate the most revenue. L1s or blockchains, the public databases that record transactions, dominate the revenue share across the top projects producing 78% of revenue. Exchanges place second. Right behind, NFT exchanges rank third. Defi Protocols, which include lending, perps, farming, and swaps, slot in fourth.

Payments 364
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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The Average SaaS Leader Grows 54% … At $1 Billion in ARR

SaaStr

So now that we’ve been doing our 5 Interesting Learning series on public SaaS companies for a while, we can pull out a number of trends. Maybe the most jaw-dropping is just how fast the top SaaS and Cloud leaders grow … at $1 Billion in ARR. The average SaaS leader grows almost 60% (!) at $1B in ARR: Of course, not everyone is going to get to $1B in ARR :).

SaaS 362
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Why Early Valuations Might Surge in 2022

Tom Tunguz

Will year-end Series A and B valuations top or trail those of January? This question sits atop most founders' lips and boardroom agendas. The broad market sentiment is they will be lower. Public-market software valuations have withered more than 60% from their highs. Alarm about interest rates, QE ending, and geopolitical risk have swirled around public technology companies, kinking the valuation curve.

Finance 363
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What Really Happened to SaaS in the ’08-’09 Recession

SaaStr

A lot of folks are talking about how things were in ’08-’09 and even ’00-’01 these days. I don’t think today is anything like those times. The amount of folks buying SaaS software is a force like we’ve never seen before, and even with some stock market drama, many top SaaS companies still trade at $4B, $10B, $20B or more just a decade after being founded.

SMB 361
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How Much Money is Flowing into Crypto?

Tom Tunguz

How much money flows into crypto each month? There’s the headline figure $1.7T which is the aggregate market cap of crypto. But how about the volumes of US dollars being exchanged into crypto each month? Sometimes this is called fund flows. I’ve learned calculating this figure is tricky because there’s no centralized reporting for it.

Travel 362
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Top 10 Pieces of Advice I’d Give to My Younger CEO Self

SaaStr

A ways back, a Naval post on Twitter had my reflecting on the top advice I’d give to my younger CEO self: I missed one of the key Top 10 points — I ran out of 240 characters on Twitter), but thought it might be worth breaking them down in more detail on SaaStr below: 1. Go Long. This can be hard. The first start-up I ever joined as an employee was quickly acquired for $200m, which became $1 billion (!

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How Will the 52% Correction in the Stock Market Impact the Startup Fundraising Market?

Tom Tunguz

The public software sector is weathering the second deepest multiple contraction in the last decade. Only the 2016 reduction of 57% surpasses it. Public market investors are rotating out of high growth technology companies as the Fed’s policies of quantitative easing, asset purchases, and low rates abate. The question on every software founder’s mind today must be, how will this affect the private financing markets?

Marketing 362
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SaaS Multiples Are Down 75% From a Year Ago

SaaStr

There are so many metrics out there these days on how public SaaS companies are doing. Versus last week, last month, etc. etc, So many metric sometimes it’s a little hard to get a handle on what they all mean. The latest Bessemer Parting the Cloud summarized it all I think with one helpful metric: SaaS multiples are down 75% from a year ago. .

SaaS 71
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The Most Popular Financing Round in 2022

Tom Tunguz

The round extension is the most popular fundraising round today. You won’t find statistics detailing their rise in PitchBook or Crunchbase, but “reopening the last round” or “raising a round extension” precede pitches Startupland today. How does an extension impact a company’s cap table on average? Round dilution from VC dollars has been declining for the past decade.

Finance 360
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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The People Roadmap for Startups

Tom Tunguz

Startups create products. After product-market fit, product teams hew the product roadmap from a panoply of options to the features best aligned with the company’s plans. In much the same way, CEOs architect the organization that builds, markets, sells, and supports the product. When a business is ready to scale, a startup ought to develop an organizational roadmap.

Startup 361
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How to Structure Your Sales Compensation Plan to Deliberately Undersell

Tom Tunguz

In Deliberately Underselling as Sales Strategy , I wrote about the importance of sizing contracts below customer needs to ensure customer success. “A key part of the formula: crafting the right account executive compensation structure to reward this strategy.” I received a pile of questions asking for more detail. Since then, I’ve spoken to many sales leaders & Lee Kirkpatrick who originally surfaced the concept during Office Hours on how to do this well.

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Dear SaaStr: What Are Some Signs a StartUp Team is Going to Underperform or Overperform?

SaaStr

Dear SaaStr: What Are Some Signs a StartUp Team is Going to Underperform or Overperform? Let me take a stab at signs a team will be underperforming. Outperforming is both seemingly obvious (strong team, strong market, proven ability to create products people want to use/buy) and also nebulous. But here are 5 factors in my experience that clearly demonstrate future underperformance even in seemly strong teams: All “Start-up Folks” This one may seem counterintuitive, but especially in

Startup 357