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5 Growth Channels That Drove Rupa Health to $100M+ in Value: Head of Growth’s Deep Dive — With Real Numbers

SaaStr

Here are the five channels that worked for Rupa: Search Engine Optimization (SEO) Social Proof and Trust Building Educational Partnerships and Rupa University Conferences and Event Sponsorships Outbound Sales and Data Quality Lets dive into each. Find trending topics, hire experts, and create the best content available for that topic.

Scale 232
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Cutting Through the Noise of Gen AI with CEOs of Writer, Orby and Limitless + NEA

SaaStr

This new category was difficult to establish, as it didn’t exist in Gartner or Forrester, and required educating everyone from scratch, including customers. The focus on the customer is critical when creating new categories, and educating and positioning these categories can be challenging.

AI Search 244
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CRO Confidential: Why Your Startup Needs A Rev Ops Leader With Cherishma Shah, Senior VP Of GTM Strategy, Operations, and Enablement at Guild Education (Pod 648 + Video)

SaaStr

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. And not just the content of enablement but the process of it.

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Embedded Payments in 2024: A year in review for platforms | Episode 44

Payrix

The conversation unpacked notable trends, challenges, and opportunities for software companies navigating this dynamic landscape. The conversation unpacked notable trends, challenges, and opportunities for software companies navigating this dynamic landscape.

Payments 130
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PM Development: How Product People Continue to Learn

Speaker: Greg Coticchia - CEO, Sopheon

With all the technological improvements relevant to product management, there is an increasing need to educate new product managers as well as upgrade the abilities of experienced professionals. Unfortunately, little has changed in the world of product management education, training, or preparation to meet today’s high demand.

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How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide

Buffer Resources

This can mean trending content that’s related to time-sensitive news or memes and educational content like how-to videos. This puts a face to their brand, helps them lean into trends, and stay original. TikTok content’s shelf life is short, so you need to post more and post what’s trending.

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How to set up a customer education program from scratch 

ChurnZero

Customer education is essential for the success of your product. However, not all companies have roles dedicated to customer education, and when customer education does become a priority, it can feel overwhelming to build a customer education program from scratch. It doesn’t have to be. It doesn’t have to be.

Education 107