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Mastering Growth in the AI Era: How to Stand Out, Acquire Customers, and Raise VC Dollars with B Capital, Zetta, and Glasswing

SaaStr

Software engineering teams have been early adopters of AI coding assistants precisely because they provide an immediate, measurable lift. Laiva Becoming the platform of choice for life science companies and research institutions by creating a two-sided marketplace with significant SaaS components. This is exactly backward.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing.

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Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

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5 Interesting Learnings from Atlassian at Almost $3 Billion in ARR

SaaStr

Atlassian added 476 employees in the past 12 months, primarily in engineering. Not trying to over-monetize their $2B Marketplace — revenues flat there. Atlassian does not project an increase in its Marketplace revenue as it incentivizes partners to build on their platform. You get leverage. And a few more learnings: #6.

Scale 263
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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. What Is Data as a Service (DaaS)? Data as a service uses a cloud computing strategy to make business data readily available to stakeholders and third parties. What Are the Benefits of Using Data as a Service Tools? Who Benefits Most from DaaS Tools?

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Influencer marketplaces can help you do just that, so let me show you how they work. Let’s explore the mysteries of the influencer marketplace. Search engines: Google is a great way to find competitors and identify which influencers they use for their campaigns. What Are Influencer Marketplaces? What’s the answer?

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Run Less Software

Intercom, Inc.

by Rich Archbold, Senior Director of Engineering at Intercom. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. When I say “execute”, I don’t simply mean the engineering challenges of building something. The same is true in software.