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The Playbook for Going Upmarket with Stripe’s CRO and Checkr’s COO

SaaStr

Enterprise buyers: Need predictability in pricing Want to buy solutions, not features Require modularity and customization Have completely different procurement processes The key is to repackage your components into enterprise-ready solutions. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing.

Scale 266
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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

The $10M ARR Rule for Enterprise Here’s a controversial but important take: If you’re under $10M ARR, stay away from Enterprise. Because too many startups fall into what Gross calls the “Enterprise Mirage” – landing a few big logos through heroic efforts but failing to build repeatable systems.

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7 Ways to build Enterprise Readiness into your SaaS roadmap

CloudGeometry

Now may be the time to turn your eyes to the enterprise readiness horizon. Here are seven things enterprise SaaS customers look for. #1 It’s not just that enterprises are rich targets. Multi-tenancy is a core tenet of building an enterprise ready platform architecture. Read more here. #6

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. Fundamental metrics (like ARR, CAC Payback, or Burn Rate) will never stop being important; they’re industry standards for a reason. Looking back vs. looking forward. Marketing Lead Gen. Key takeaways.

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3 Secrets to Help You Sell Upmarket Faster

SaaStr

But keep in mind that employee count isn’t always indicative of company size, ARR or funding, and so typically revenue is the more important metric. . But how do you know if you’re ready to go upmarket? Well, it depends on your company’s stage and overall readiness.

Scale 286
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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

Challenge #3: Making Your Product, Sales, and Marketing Organizations Enterprise-Ready How do you actually get your entire organization aligned so they can support your Enterprise customers? Specific features for Enterprise need to be top-of-mind and prioritized across the org.

Scale 260
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. Once you decide to establish a strategic partnership, be crystal clear on your goals for both sides and have clear metrics to track.

Scale 258