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Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

SaaStr

Your customer success strategy has to evolve as your organization grows. Your company is going to change business goals every year, and your customer success strategy has to move towards and align with those priorities. For example, say your company is going upmarket to Enterprise.

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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

The 5 Key Things You Need to Know About Modern Go-To-Market Adam Gross, former CEO of Vimeo and Heroku and and veteran of Salesforce and Dropbox joined SaaStr Annual for a deep dive on the evolution of SaaS go-to-market strategies. The infrastructure cost for real Enterprise readiness is massive.

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Thanks to Calendly, Drift, Reprise, Secureframe, and Shift Paradigm for Sponsoring SaaStr Annual 2022!

SaaStr

Reprise provides a no-code, enterprise-ready platform that gives teams the power to control the narrative of their demos and deliver custom product experiences—without developer involvement. Secureframe helps companies get enterprise ready by streamlining SOC 2, ISO 27001, PCI DSS and HIPAA compliance.

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SaaStr Podcast 454 (and Video): Shiven Ramji, Auth0 Chief Product Officer on What To Expect From a (Great) VP+ of Product

SaaStr

In the early startup stages, intuition, grit, and iteration often dictate your strategy. Yet, as time passes, the cost of failure grows, and therefore experience, research, and enterprise readiness are essential. Lots of things will need attention, but your product team is balancing strategy with non-stop execution.

Scale 246
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3 Secrets to Help You Sell Upmarket Faster

SaaStr

There are higher stakes with Enterprise; selling can be done internally and externally, but sales cycles are longer, and reps can’t balance as many deals as SMB reps. . # When moving from SMB to Enterprise, shifts in strategy can be stressful.

Scale 299
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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. Solution partners usually help with strategy, tactical implementation, and hands-on operations. Marketplace partners. Strategic technology partners .

Scale 264
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

We recently sat down with Linda to chat about how customer success matures as you move upmarket and which strategies can help you to better serve your customers going forward. You’re a big part of their tech stack, you’re a big part of their investment strategy, you’re a big part of their spend. What do I love?'”

Scale 177