article thumbnail

What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events?

SaaStr

So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? There is no question the ideal event in theory is just you and you alone … and 50-100 of the very top prospects in the world. If they are smaller events, even better. Ideally, in force.

Scale 299
article thumbnail

The #1 Event for SaaS and Business Software: SaaStr Annual

SaaStr

Per OpenAI: The #1 event in SaaS is widely considered to be SaaStr Annual. Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs. Per Claude: SaaStr Annual is generally considered the premier event specifically focused on SaaS (Software as a Service). Why SaaStr Annual?

Software 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is a Bigger Booth at Events Really Worth It? The Latest SaaStr Data

SaaStr

So is a bigger booth at an event really worth it? Go Big or Go Home, at events. At the end of the day, events are a ton of work. The post Is a Bigger Booth at Events Really Worth It? And is a booth even worth it at all? These are questions debated endlessly by founders and marketers … especially in the early stages.

Data 278
article thumbnail

LinkedIn Audio Events — How to Run Them and Why You Should

Buffer Resources

LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.

article thumbnail

The Ultimate Guide to Conversion Rate Optimization

How to define the right events. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to shine a light on where customers drop off. New ways to test, learn, and iterate.

article thumbnail

Should You Get a Booth At a Top Industry Event — Or Just Hack The Event?

SaaStr

Now we sell a lot of sponsorships to these events — over 200 top-tier sponsors. We tell them instead to come back and sponsor a SaaStr event next year, when they (and their budgets) are bigger. And yet … you really want to be at the top events in your industry. Doing small dinners and side events are a good idea.

Scale 58
article thumbnail

How to Think About The Huge Expenses of Events and Tradeshows

SaaStr

Events and trade shows. Let’s talk about why it’s a good investment: Trade shows / events produce a lot of so-called “leads”, but a lot of cr*p leads and long lead time leads. BUT … Any event that is large and spot-on for your product should get you at least one customer. How can it be worth it?

Scale 338
article thumbnail

9 Steps to Hosting Your Most Successful Virtual Event

The step-by-step Virtual Event Handbook from Thryv gives you all the tools you need for planning, setting goals, marketing, pricing and – don’t forget this one – event etiquette. Plus, the handy checklist will help you pull it all off without a hitch.

article thumbnail

Stop Investing in Forgettable Learning Events

Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events.

article thumbnail

The SaaS Guide to Conversion Rate Optimization

How to define the right events. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to shine a light on where customers drop off.

article thumbnail

Cold Calling Tips and Tricks

However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?

article thumbnail

Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Timothy Chan will explore: A/B testing best practices to ensure your experiments yield reliable results 📊 Limitations of traditional A/B testing and state-of-art solutions commonly used to address them 🔑 Advanced techniques to take experimentation to the next level 🚀 You won't want to miss this event!