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So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? There is no question the ideal event in theory is just you and you alone … and 50-100 of the very top prospects in the world. If they are smaller events, even better. Ideally, in force.
Per OpenAI: The #1 event in SaaS is widely considered to be SaaStr Annual. Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs. Per Claude: SaaStr Annual is generally considered the premier event specifically focused on SaaS (Software as a Service). Why SaaStr Annual?
So is a bigger booth at an event really worth it? Go Big or Go Home, at events. At the end of the day, events are a ton of work. The post Is a Bigger Booth at Events Really Worth It? And is a booth even worth it at all? These are questions debated endlessly by founders and marketers … especially in the early stages.
LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.
How to define the right events. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to shine a light on where customers drop off. New ways to test, learn, and iterate.
Now we sell a lot of sponsorships to these events — over 200 top-tier sponsors. We tell them instead to come back and sponsor a SaaStr event next year, when they (and their budgets) are bigger. And yet … you really want to be at the top events in your industry. Doing small dinners and side events are a good idea.
Events and trade shows. Let’s talk about why it’s a good investment: Trade shows / events produce a lot of so-called “leads”, but a lot of cr*p leads and long lead time leads. BUT … Any event that is large and spot-on for your product should get you at least one customer. How can it be worth it?
Now if events are a sales function budgeted by marketing, then at first this seems to make sense. Sometimes we forget why expensive, time-consuming booths at top industry events still work, even today. It’s fairly simple: a subset of the best in every industry attend the top one or two events in that industry each year.
By the time we get to SaaStr Annual 2024, Sep 10-12 in SF Bay , we’ll be overloaded with side events, official, semi-official and unofficial parties, and so much more! We’ll update this list at least weekly but here are some of the events already lined up you can sign up for! Tuesday, September 10 Taco Tuesday on-site!!
The step-by-step Virtual Event Handbook from Thryv gives you all the tools you need for planning, setting goals, marketing, pricing and – don’t forget this one – event etiquette. Plus, the handy checklist will help you pull it all off without a hitch.
In celebration of International Women’s Day , we’re setting aside 1,500 no-cost VIP tickets to SaaStr events in 2023, including SaaStr Europa in London this June, and SaaStr Annual in the Bay Area this September. Apply here to the SaaStr Europa program or apply here to the SaaStr Annual program.
Dear SaaStr: How Many Events a Year Should A Startup Founder Attend? So I’d do the following: First, there are usually 1 or 2 top events in your industry. Someone senior should go every year, mainly because the #1 event in the industry is where the top customers, prospects, partners, and other execs are. Here are my learnings.
SaaStr Annual 2022 was the biggest ever, and our highest NPS event ever. Barcelona in 2022 was amazing, and bigger than the prior 2 Paris events. We don’t hide the expo in some corner of our events. You simply can’t get more traffic than you get at a SaaStr event. Our digital events have a really long tail.
70% of pipeline for marketing comes from events, search both paid and free, and social. SEO is under stress today from GenAI and changes at Google, but is still the second-highest driver of pipeline after events. Like outbound One thing that really jumps out is the mismatch today on energy into events vs the ROI.
Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events.
So should you spend even >more< at events? But, I think if it’s a top industry event, and have budget, it seems worth it to maximize your exposure, at least up to a point. That seems like a top reason to sponsor early for events that let the first to sign up choose first (like SaaStr). They got the most leads.
So we just wrapped our first trifecta year of major events between: SaaStr Annual in SF Bay Area, Europa in London, and APAC in Singapore. We doubled the number of Customers that came YOY, as well of the quality of the attendees, so we’ll double-down on this for next year’s event. So who’s coming with?
These are the basics you have to get right if you are going to sponsor a big event — that many still don’t get right. ” The post Paddle’s Top AE’s Top Tips to Crush SaaStr Annual — and Other Events appeared first on SaaStr. I loved the list, so I’m “borrowing” it below.
Below is a list of ancillary events happening during SaaStr Europa either hosted by SaaSt, one of our trusted sponsors or friends. Get your Pass to attend here Chargebee and friends are hosting an event from 7pm-10pm at Wapping tavern. Monday, June 5th: The team at Paddle is hosting a breakfast meetup to kick off the week.
How to define the right events. And, “Is the issue a technical breakdown, or is it the UX flow?”, then you’ve come to the right spot. In this guide, you’ll learn: 7 detailed steps to infuse data-power into your conversion process. How to shine a light on where customers drop off.
Screenshot What doesnt work nearly as well today: Endless generic outbound emails Low energy digital events Break-up emails 2021 SEO strategies 2021 mass-scale content strategies (1000s of pages of content) Spending all day on LinkedIn Most press and most basic PR strategies Customer Success teams that are just there to upsell and not help.
We’ve closed over $50,000,000 of sponsorships to SaaStr events but it took me a while to totally understand why they perform — and when they perform. And a lot of folks who have been doing this a while will talk about how, for example, they now just do side events at Dreamforce, rather than participate in the event itself.
For SaaStr Annual, our fully-burdened cost to produce the event is about $1,000 per attendee. That excludes hotels and flights though, but it’s not that far from what it costs 37 Signals to bring their teams together for smaller events when you back out those costs. Not a surprise. Europa is around $800.
I do think so, but it’s been 12 years of blogging and 10+ year of events and more. Does SaaStr still matter? So you gotta ask yourself that question as the year winds down. It’s a tough question I think all of us should ask going into a New Year. Do you still matter? Does your app still matter?
However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. What’s the verdict?
We are proud that the 2018-2024 SaaStr Annuals have featured over 50% women and multicultural speakers at each event. Our core goals and values at SaaStr include: Putting on the most inclusive events in the industry and Being as inclusive a community as possible.
In any event, its not just Marc Benioff thats still fighting the competition all the time. And the more places you have to fight for growth, vs. just staying in your niche or lane. But at the same time, once your brand becomes dominant, the competition cant really kill you. Its everyone at scale, apparently.
This is one reason you see so many B2B $$$ into field marketing (events, trade shows, etc.), The markets are often too nichey for B2C techniques to work as well, and there is too much competition for these tiny niches. paid webinars, funnel management, ABM, podcasts, newsletters, etc. Those are more work than Adwords and Facebook ads.
A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Black Friday playbook) 3.
Timothy Chan will explore: A/B testing best practices to ensure your experiments yield reliable results 📊 Limitations of traditional A/B testing and state-of-art solutions commonly used to address them 🔑 Advanced techniques to take experimentation to the next level 🚀 You won't want to miss this event!
But the deal energy maintains a sense of momentum toward big liquidity events. Deals are fast and furious. Mostly this is actually anti-liquidity. Cash goes into illiquid shares. Top late-stage VC deals include tender offers and a material amount of secondary liquidity.
3: What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events? #4: Top Posts: #1: The Top 10 Mistakes SaaS Startups Make: The 2025 Edition #2: When You Raise Venture Capital, A Clock Starts Ticking. At First, Softly. Then Louder and Louder. #3: 4: AI is the Best Thing to Ever Happen to SaaS.
The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) The event attracts investors ranging from seed-stage to growth equity, making it relevant regardless of your funding stage.
The post Get conversion event and survey notifications from Crazy Egg appeared first on The Daily Egg. Crazy Egg can now send you notifications when your website reaches a Conversion Goal, or receives a survey response. You can receive these notifications by.
Marketing leaders face crushing expectations from all sides: Management wants leads Sales needs collateral Product needs launches The team wants career growth The instinct is to spread your resources across everything: blogging, analyst relations, PR, events, SEO, paid search, content marketing, and more.
Our first SaaStr event in Asia Pacific. . We are excited to announce today that SaaStr is heading to Singapore to host our first ever SaaStr APAC event in 2023! Learn from investors and VCs: SaaStr attracts more VCs than any other event in the world. SaaStr APAC 2023 is officially a GO! Feb 22-23 2023, Singapore.
Carta says they do, though In any event, these metrics are very useful and directionally correct. So even a < $100m VC fund needs a unicorn per fund. But overall, it doesnt seem like 1% of all seed funded start-ups truly make it all the way to a $1B valuation. The funnel narrows sharply over time.
” Rubrik’s AI is helping its customers respond more confidently and quickly to cyber events and figure out what’s the best next step to take. .” Rethinking Product Interaction Models Anneka Gupta from Rubrik offered a compelling vision for the future of enterprise SaaS: “AI for us is not a separate product.
For example, the software might have a base platform fee of $25,000 because it includes the first 150k events for free. Each marginal event costs $0.15. In a three-part tariff, the software has a base platform fee, but the fee includes a certain amount of usage for free, and each additional unit of usage costs extra.
Sep 10-12 in SF Bay Area, once again across our 40+ acre indoor-outdoor campus at the San Mateo County Events Center. With so much change in SaaS, Cloud, and AI the past few years, it’s albeit become much harder to predict so many things — including how events will go.
So you may have noticed there are now a ton of events in September. This year SaaStr Annual was the week before both Dreamforce and HubSpot’s Inbound, as well as Oracle’s big event. As well as many other super cool events, from The All In Conference to Acquired podcast’s cool SF event.
The SaaStr Annual is the largest non-vendor event in the industry, with 10,000+ attendees from all across the world coming together each year in the SF Bay Area. We also launched an affiliated $90m venture fund and had our inaugural SaaStr Europa event in Paris of 2018. We were the first major SaaS event back in the SF Bay Area.
But there’s another SaaS leader that almost everyone in B2B software also uses also founded in 1999 — to manage their events. Managed to Make the Most of Virtual Events. While the overall category of Virtual Events software is in a funk, Cvent did OK. #2. 70% of Cvent’s revenue comes from its events software.
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