SaaStr
JANUARY 11, 2022
Events and trade shows. That’s 10% of all the invested capital!! Let’s talk about why it’s a good investment: Trade shows / events produce a lot of so-called “leads”, but a lot of cr*p leads and long lead time leads. This is some of the magic in the math of the investment. True enough.
Buffer Resources
AUGUST 1, 2024
LinkedIn allows creators and brands to set up aptly named Audio Events on the platform similar to X/Twitter Spaces or Clubhouse. LinkedIn Audio Events offer a unique way to engage with your professional network in real-time, providing opportunities for meaningful discussions, knowledge sharing, and community building.
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SaaStr
JUNE 5, 2021
So we’re back for “real-world” / IRL events. After 6+ mega-digital events including doing the 2020 SaaStr Annual digitally, the 2021 SaaStr Annual is back in the SF Bay Area Sept 27-29. So the first plan was to do try to somehow do better than those events at least in part, both in focus and in experience.
Sales Hacker
NOVEMBER 29, 2024
GTMfund’s 3 Areas of Focus for Investing Thanksgiving weekend is always a period of reflection and gratitude. Reflection across go-to-market trends, but also on the investment front (not to mention community !). A common misconception is that the name is representative of the type of software we invest in.
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Download this whitepaper to find out how to leverage online product sales training platforms to increase retention and improve ROI––and stop investing in unforgettable sales events. Engage reps who may not pay attention, leave sessions early or simply skip classes if they perceive it to be boring or low value?
SaaStr
OCTOBER 9, 2023
After all, it’s a bigger, and more important, investment for them in many cases. Almost double the Qualified Leads for not double the investment. So should you spend even >more< at events? That seems like a top reason to sponsor early for events that let the first to sign up choose first (like SaaStr).
SaaStr
AUGUST 28, 2021
With SaaStr Annual 2021 now just a month away, and one of the first IRL events in some time — we’re getting a lot of questions from sponsors wanting to know how to get the best ROI from their sponsorship package. Dinners or events held outside of the venue? Tell them you’ll be at the event and have a question for them.
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