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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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Scaling and Measuring an Effective Developer Relations Organization

Tom Tunguz

Developer relations tops the list of priorities for many infrastructure companies. After all developer interest is a key step in the go-to-market motion. Many products enter an organization bottoms-up, and months or years later, become so important to the company, they buy a contract. This event will be interactive.

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The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Look for an innovative enterprise customer who: Is willing to be a development partner Has clear needs you can solve today Will give you access to testing environments Can help shape your roadmap The goal isn’t to build custom features – it’s to deeply understand enterprise requirements and bake them into your core product.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

The SaaStr AI is already one release away from being able to automatically send contracts for simple sponsorship deals rather than just connecting prospects with sales reps. Companies will need to develop clearer pricing tiers, transparent discount structures, and simplified proposals. The AI needs clear rules about what it can offer.

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Connect and conquer ? build your brand by staging events

Intercom, Inc.

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. But that misses a few important qualities that only live events can offer. Events rely on difference. Staging events to remember. They’re now just called “events.” or “What could be different?”.

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Best HR Outsourcing Services

Neil Patel

The best HR outsourcing services exist to make your life easier. How to choose the best HR outsourcing service for you. There are countless different HR outsourcing services to choose from. As such, different HR outsourcing companies specialize in different things and offer services targeted to a specific type of customer.

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What one event in your life made you an entrepreneur?

SaaStr

Then, I joined a start-up that had just raised $50m+ and had $30m+ in customer contracts. And it turned out, all the customer contracts were just drafts. So my co-founder and I grabbed and licensed some technology they had developed and put on the shelf. The post What one event in your life made you an entrepreneur?