SaaStr

APRIL 14, 2025

SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. Heres why this years event is bigger, bolder, and more impactful than ever. VIP Summits for Every Role Weve expanded our VIP events to include summits for CROs, CMOs, CFOs, and CCOs.

VP of Engineering 204

VP of Engineering CTO Coach VPCs (Virtual Private Cloud) Scale 204

SaaStr

SEPTEMBER 8, 2022

Just a small note, but it’s interesting how inflation has hit SaaStr events this year: Booth costs are up 26% (!) Our ticket prices are actually down about 8%, and sponsor costs flat from 2020. But we will ourselves have to raise prices on November 1 on sponsorships about 10%-15%, for the first time in years. The post Ouch!

Pricing 246

Pricing 246

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) The event attracts investors ranging from seed-stage to growth equity, making it relevant regardless of your funding stage.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

SaaStr

FEBRUARY 7, 2025

These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Pricing: Keep It Simple (At First) Databricks started with a simple, consumption-based pricing model. So having a consumption-based pricing model makes a ton of sense. Encouraging customers to share success stories at events.

Scale 176

Scale Sales Hiring Scaling Revenue 176

SaaStr

JANUARY 17, 2025

” Rubrik’s AI is helping its customers respond more confidently and quickly to cyber events and figure out what’s the best next step to take. Pricing Strategy : Consider whether AI features should be packaged as part of existing products or as separate offerings, based on how value scales with usage.

AI 261

AI Cybersecurity User Experience Scaling 261

SaaStr

JANUARY 23, 2025

You need to: Engage with procurement early – don’t treat them as a rubber stamp Build relationships with 20+ key accounts in year one Get executive sponsorship on both sides Never negotiate price with the business buyer Document clear ROI and business cases Remember: The actual buyer is often not the end user.

Enterprise 244

Enterprise Sales Hiring Scale Outsourced Development 244

SaaStr

SEPTEMBER 19, 2024

So you may have noticed there are now a ton of events in September. This year SaaStr Annual was the week before both Dreamforce and HubSpot’s Inbound, as well as Oracle’s big event. As well as many other super cool events, from The All In Conference to Acquired podcast’s cool SF event. As low as $549 (!)

B2B 318

B2B Pricing 318

User Pilot

DECEMBER 30, 2024

Expensive pricing: Chameleons Growth plan includes a decent set of features but is limited to 15 seatsand pricing starts at a whopping $1500 per month. From interactive walkthroughs and in-app surveys to user segmentation and event-based triggering, Userpilot offers everything you need to drive product adoption.

Software Review 105

Software Review AI Search Pricing Onboarding 105

User Pilot

NOVEMBER 28, 2024

Basically, it captures what users do—like rage clicks, page loads, and transitions—and ties those actions to the events you’re tracking. Here’s how it works once you install it: Mixpanel records user actions as part of your event-based data setup (it’s not an actual screen recording). Mixpanel pricing.

Software Review 105

Software Review Enterprise Pricing compliance 105

SaaStr

NOVEMBER 8, 2021

The slides from Battery Ventures’ “State of the OpenCloud” event meet that standard. . Example Referenceable Slide + Full Deck : The flagship deck from Battery Ventures’ recent OpenCloud event is an equally authoritative and durable resource. The message is clear: if you can implement usage-based pricing, do it.

Scale 354

Scale Cloud Forecasting Pricing 354

SaaStr

APRIL 5, 2022

Now, Gartner’s survey looks back at a period without IRL events, so email looked to be the #1 channel that took events’ place in 2021. Events are now coming back strong. Real-world events should have a huge 2022 and 2023. Email, done right, has always worked and continues to work.

Scale 322

Scale Mobile Cloud Pricing 322

User Pilot

DECEMBER 31, 2024

Autocapture for recording in-app events without manual tags. Only it comes at a much, much higher price. Pricing: Pendo isnt transparent about pricing, you need to reach out for a custom quote. High pricing: Pendos cost is significantly higher than Userpilot, and switching could save you up to 40% of Pendos price.

Technical Review 105

Technical Review Underperforming Technical Team Software Review Onboarding 105

SaaStr

MARCH 22, 2022

With 1,251 SaaS CEOs, Founders, and Revenue Leaders already attending SaaStr Europa 2022 – we’re upgrading the event to an even bigger venue! Even though we’re still about 90 days out to the event, we were on pace to sell out registrations for our original venue capacity much, much soon. See You There!

SaaS 301

SaaS Mobile Pricing Revenue 301

SaaStr

MARCH 11, 2022

Yes, some categories like digital events experienced a one-off benefit they may never see again. But in any event, these 2 different Conclusions from the above chart and data are driving different VC behaviors. Seed investors that see multiples reverting to the past are becoming much more price conscious.

Scale 327

Scale SaaS Cloud Pricing 327

SaaStr

APRIL 24, 2021

We could have picked many B2D services, like Twilio or others, too, which have primarily or substantial transaction pricing too. Close enough, in any event. But almost none of its revenue is truly SaaS or provided under a fixed, recurring contract. And second, it blends together to a stunning 162% NRR. Call it ARR. In 2021+, Yes.

Merchant Services 360

Merchant Services SaaS Payments Payment Solutions Payment Services 360

SaaStr

DECEMBER 28, 2019

Increase Pricing For New Customers in January — The Right Way. Pricing is a nuanced topic. It’s really all about deal size in most SaaS companies, not raw per seat or per unit pricing. And if you don’t think you can support higher pricing yet, that’s OK. Increase your Customer Events.

Part-Time VPE 325

Part-Time VPE Sales Hiring Scale Sales Recruiting 325

User Pilot

NOVEMBER 29, 2024

Once you find their profile, you can locate the right session in the event stream and click play to watch it. The feature is available in event segmentation charts, funnel analysis conversion charts, and user journey map visualizations. You can also filter sessions by cohorts , user properties, event properties, and session duration.

Pricing 105

Pricing Banking Retention Enterprise 105

SaaStr

APRIL 30, 2022

We look at annual churn, given the nature of those businesses that have annual or multi annual contracts with much bigger price items and tickets. I believe pricing is not enough … There’s not enough investment from companies going into pricing and thinking about pricing. Pricing is so sticky inside companies.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

APRIL 7, 2025

After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) The Price/Value Equation is Insane The economics of AI tools are mind-blowing. conversations with our AI in just the first 30 days.

AI 214

AI B2B ChatGPT Scale 214

Clouded Judgement

MARCH 28, 2025

This additional facility may be costly and may not be operational in a timely manner in the event our primary data center facility is not operating properly or is no longer available to us.” ” This used to be how companies scaled! So what was the implication? Revenue multiples are a shorthand valuation framework.

Cloud 299

Cloud AI Scale Scaling 299

Tom Tunguz

SEPTEMBER 10, 2024

On Tuesday, Theory held an event with [Dave Morse] formerly at Hebbia & Scale AI , Flo Crivello from Lindy , Paul Yacoubian from Copy.AI , & Chris Chang from Gradient to discuss how AI changes these practices. The room was split on pricing model : seats, usage, or some hybrid.

Software 304

Software Sales Hiring Customer Lifetime Value Scale 304

SaaStr

MAY 22, 2024

And its stock price is up +35% the last year, and +192% the past 5 years: 5 Interesting Learnings: #1. But in any event, it’s interesting how effective this is. About 104% Effective NRR Gartner sees about -18% gross revenue churn, but price increases add +3% back, and additional research and purchases add +19%.

Revenue 292

Revenue Enterprise Cloud Pricing 292

SaaStr

NOVEMBER 10, 2020

And as we’ll see below, those prices might actually be pretty high, because acquisitions often come at a premium. And Hopin, a digital events company that hit $20m in its first year? 1T spend on events annually? Slow growth like Workfront, even at $200m ARR, is “only” worth 7x ARR. It’s worth 100x ARR.

SaaS 343

SaaS Cloud Acquisition Revenue 343

SaaStr

MARCH 30, 2020

Have honest pricing. Assume every customer knows how much other customers pay, even if your pricing page is non-transparent. Do events. But events work. That way, your customers can drive other stakeholders at the company to the webinar if they want to share how your app works, its value prop, etc.

Pricing 292

Pricing Customer Success Investment Marketing 292

SaaStr

AUGUST 26, 2021

Only one week left to avoid Late Bird pricing, SaaStr fans! Last chance to grab a discounted pass before all Annual ticket prices increase on Sept 1. Time’s almost up to register for the 7th SaaStr Annual , Sept 27-29 before prices increase to their final rate. (ps,

Cloud 274

Cloud Pricing SaaS Development 274

SaaStr

NOVEMBER 23, 2022

Next year will be by far our biggest and best ever for IRL SaaStr events. Early Bird tickets for all of them are on sale now as incredibly cheap prices (50% below cost) so pick up tickets for you and your team now! Tickets are already off to a 150% pace of last year, so it should be packed and quite an event! We’ll have.

Scale 293

Scale Cloud Scaling Pricing 293

SaaStr

OCTOBER 3, 2024

SaaStr Annual may be relatively low cost compared to peer events (which today usually are priced 2x-3x higher), and we also offer 50% off if you just buy early … that price of course may be out of reach to many junior sales execs. Literally, every single CRO at SaaStr Annual I talked to was hiring. 100% of them.

Sales Hiring 280

Sales Hiring Travel Sales SaaS 280

Tom Tunguz

OCTOBER 11, 2023

More than 900 people registered for the event. But more important, the sales pitch must also change (in addition to the pricing/packaging). Last week, Office Hours hosted Oliver Jay, former CRO at Asana to talk about Avoiding the PLG Trap. The full recording is here or embedded below on the web.

Benchmarks 309

Benchmarks compliance Engineering Pricing 309

User Pilot

JULY 21, 2024

So you’ve decided to invest in Userpilot to bolster product-led growth , but you’re still unsure which Userpilot pricing plan to purchase? In this article, we’ll break down Userpilot’s pricing plans and review all the features you can find when you choose your specific pricing plan. Product analytics.

Technical Review 104

Technical Review Pricing Software Review Enterprise 104

SaaStr

OCTOBER 10, 2023

That may sound obvious, but what I mean is, most start-ups scale roughly the same way after $1m-$2m in ARR or so, at a given price point. Another I work with, where the price point was higher, the CEO convinced 10 senior execs to buy from him almost pre-launch. Most of us are bad at making events pay. Growth hacking.

Scale 284

Scale Sales Hiring Growth Hacking Content Marketing 284

User Pilot

MARCH 27, 2025

Appcues offers three pricing plans based on the number of Monthly Tracked Users (MTUs): Start: This plan begins at $250/month for one app (billed annually) and includes features like in-app and email messaging, mobile push notifications, and no-code event tracking and analysis. Enterprise: Custom pricing based on your specific needs.

Mobile 66

Mobile Pricing Technical Review Software Review 66

SaaStr

MAY 14, 2021

The first major B2B tech event since … well … since Feb 2020 is here! The event will be an outdoor event at the San Mateo County Fairgrounds instead of inside a convention center. But get your tickets ASAP s to ensure you get one (and at the lowest prices). It’s a great event to come to solo!

Cloud 301

Cloud B2B SaaS Pricing 301

SaaStr

AUGUST 28, 2022

For 40% of the price. 8 of the 9 that did renew, renewed for a higher priced sponsorship. By removing the Bronze sponsorship, folks had to buy a standard priced Gold sponsorship in 2022. How much additional revenue did we gain in 2022 by, in essence, forcing folks into a high pricing tier? Ok, what did the data show?

Scale 293

Scale Sales Hiring Pricing Churn 293

SaaStr

JULY 10, 2022

I know a little about both companies — and both are good products from good companies that well deserved their acquisition prices or even more: But the outcomes for the founders after 11 and 13 years are probably tough. What’s between $100m and $1b in acquisition prices? Both were sold for about 1.5x the amount raised.

Venture Capital 363

Venture Capital Acquisition Pricing Cloud 363

SaaStr

APRIL 25, 2024

But then comes The Biggest Non-Vendor SaaS Event of the Year! We’re gearing up for 2024 SaaStrEuropa.com in London on June 4-5, which will be awesome. 3,500+ of the best in SaaS and Cloud together in London! See You There! SaaStrAnnual.com 2024 on Sep 10-12 in SF Bay!! 12,000+ of the best founders, CEOs, CTOs, CROs, CMOs and more!

Cloud 292

Cloud Pricing Enterprise Technology 292

Buffer Resources

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility. Many topics can make a press release compelling to journalists or potential partners, such as:  Tying it to current events Our first press release came out in advance of Women’s History Month.

Marketing 107

Marketing Branding ChatGPT AI 107

SaaStr

DECEMBER 10, 2023

We leverage Chili Piper for a few different use cases but the most powerful is the ability to let prospects schedule meetings directly from our website when they are requesting a demo or pricing. What’s your core stack of apps today? What’s your top “undiscovered gem” — an app you love but others may not have heard of?

Leadership 349

Leadership B2B Branding Startup 349