Intercom, Inc.

MAY 16, 2018

First, most founders don’t have a background in either sales or marketing, and even though they’re told to “ start marketing the day you start coding ”, they just don’t know where to begin, or they’re incredibly overconfident. PR, demand generation, content marketing, product marketing and events are all key to a product’s long-term success.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

Sales Hacker

NOVEMBER 8, 2024

Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals. GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. . #1: He had a friend help him hire an email marketer to send ticket emails to the events. It was all organic. It all still works.

Sales Hiring 307

Sales Hiring Sales Recruiting Marketing Scale 307

Tom Tunguz

JUNE 11, 2020

It was our first virtual event, and we had hundreds of people attend. A recruiter in the audience submitted a question often discussed in startup boardrooms. You hire for strategy. Given the success of the format, we are going to continue it. Here are some of the highlights from the session. The full transcript is here.

Sales Hiring 263

Sales Hiring Sales Recruiting Product Marketing Startup 263

Sales Hacker

FEBRUARY 16, 2024

Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” Sales team members should capable of understanding at least a few key signals and knowing which subsequent actions based on those signals will have the greatest impact.

Sales Recruiting 125

Sales Recruiting Strategy Systems Review Sales 125

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. This year though, almost every single conference and event has been either delayed or canceled. This year though, almost every single conference and event has been either delayed or canceled. How to Run a Webinar or Virtual Event Like a Pro.

Sales Recruiting 145

Sales Recruiting Scale Social Media Engagement 145

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. She manages a huge global team. Four, people in the sale? Jason Lemkin: None.

Merchant Services 265

Merchant Services Scale Sales Recruiting Sales 265

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting 264

Sales Recruiting Sales Hiring Scale VP of Engineering 264

Sales Hacker

OCTOBER 18, 2024

Jonathan Moss (EVP at Experity) showcased an Account Plan GPT that streamlines sales and marketing account research for outbound efforts. Examples of automating workflows to solve ongoing challenges: Everyone shared use cases they’re trying for sales account research and lead generation workflows. Link to GPT.

Sales Recruiting 109

Sales Recruiting Software Review Scale AI 109

SaaStr

APRIL 13, 2022

For 2 days, more than 50+ sessions and 75 expert speakers will be sharing their best practices in Barcelona on scaling, revenue, recruiting, expansion and so much more. 7 Tips for Nailing Your SMB Go-To-Market Strategy with PayFit’s CEO and Co-founder Firmin Zocchetto and. Check out the full detailed agenda here.

Sales Recruiting 213

Sales Recruiting Cloud Sales Hiring Scale 213

Sales Hacker

AUGUST 7, 2020

A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Sales Development. Sales Growth.

VP of Engineering 131

VP of Engineering Sales Recruiting Sales Hiring Payment Services 131

SaaStr

APRIL 30, 2022

Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. The key here is knowing what your sales model is. And there are basically two sales models out there. Kind of extreme sales models out there for SaaS businesses.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

SaaStr

AUGUST 25, 2019

The Playbook to Building a Thriving Sales Culture with Fmr. PatientPop SVP of Sales Justin Welsh. The Playbook to Hiring Your First VP of Sales and Not Screwing it Up… with Cassidy Ventures Founder Brendon Cassidy, the first VP of Sales at LinkedIn, Talkdesk and EchoSign. VIEW THE FULL AGENDA.

Scale 190

Scale Sales Recruiting Scaling Sales Hiring 190

ChurnZero

NOVEMBER 26, 2024

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on customer success hiring for SaaS and tech companies nationwide. Represent the company at industry events and conferences.

Technical Review 52

Technical Review Sales Recruiting Customer Success Sales Hiring 52

Sales Hacker

DECEMBER 28, 2018

The best sales conferences enrich your team, build knowledge, and offer plenty of networking opportunities (and fun)! Bad sales conferences just feel like a huge waste of time away from you prospects. SaaStr Annual is the SaaS event that you shouldn’t miss. It’s a three-day event with more than two hundred sessions.

Scale 91

Scale Sales Recruiting Sales Underperforming Technical Team 91

Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. Moving upmarket means larger customers and higher revenue, but it’s not without its challenges.

Scale 177

Scale Customer Success Sales Hiring Strategy 177

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Neil Patel

SEPTEMBER 3, 2021

A virtual job fair is an online event that allows job seekers to network with potential employers. The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Here is what you need to know.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

SaaStr

APRIL 23, 2019

And can you talk a little bit about touching on the hiring point, because you did say that you focused a lot on talent, and recruiting. And coming from Brazil without a big network in Silicon Valley, un-launched, without a website, it was actually really hard to recruit the first ten people. And it’s very helpful. Anu: Got it.

Sales Hiring 218

Sales Hiring Sales Recruiting Scale Payment Methods 218

SaaStr

MAY 15, 2019

About Mikkel… According to Mikkel “the cloud’s biggest days are yet to come”, his stories of a time when “the cloud” wasn’t exactly the reality it is today inspired SaaStr attendees to heavily bookmark his session ahead of the event. His sales focused, actionable content made an impact on the audience.

Sales Recruiting 173

Sales Recruiting Software Review Technical Review PayPal 173

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Then, the sales team went to work. When making a sales hire, Max pays attention to the way candidates approach getting the job.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

SaaStr

AUGUST 8, 2019

Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB. The topic of the day is secret to SMB sales. That’s fantastic.

Sales Recruiting 127

Sales Recruiting SMB Scale Sales Hiring 127

Sales Hacker

OCTOBER 17, 2022

As cross-functional leadership teams across the country clamor to prioritize and agree upon the top threats to address, many underestimate the importance of effective change management. Related: 6 Change Management Hacks for Sales and Marketing Alignment that Lasts. Map out your change management strategy.

Sales Recruiting 97

Sales Recruiting Underperforming Technical Team Strategy Management 97

User Pilot

SEPTEMBER 30, 2024

Solution : They used Userpilot's in-app surveys for feedback collection and beta tester recruitment, implemented in-app messaging for feature announcements , and leveraged product analytics to monitor performance and guide redesign decisions. Second, they used them to simplify beta-tester recruitment. It's kinda tedious.

Sales Recruiting 105

Sales Recruiting User Experience Education Data 105

Sales Hacker

JANUARY 29, 2018

In this blueprint, we provide insights on how to structure your sales organization. The changes in SaaS require that we no longer look at salespeople as individual contributors, but rather a team that crosses disciplines, not just within sales but also across other parts of the organization such as marketing and product.

Sales Recruiting 92

Sales Recruiting Scale Sales Hiring Sales 92

Sales Hacker

DECEMBER 17, 2024

Strategies for building relationships with PR outlets, reporters, and analysts. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 49:07) The effectiveness of small group events in go-to-market strategies. (31:55) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

Scale 103

Scale Engineering Acquisition Scaling 103

Sales Hacker

NOVEMBER 4, 2020

I was the new Vice President of International Sales & Managing Director for a work management software company called Wrike. Starting Your International Sales Team. The key to starting an international sales team is having the right people in your landing team. A mercenary is driven by the sale.

Sales Hiring 126

Sales Hiring Scale Sales Recruiting Sales 126

SaaStr

AUGUST 8, 2019

Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise. Andrei Brasoveanu will sit down for a conversation with Agnes Bazin Doctolib on how to create a targeted and effective sales process tailor-made for SMB. The topic of the day is secret to SMB sales. That’s fantastic.

Sales Recruiting 113

Sales Recruiting SMB Scale Sales Hiring 113

Sales Hacker

APRIL 26, 2019

when interviewing for a sales position? You answered the sales interview questions in a way that made you look like a winner. In this article, we’re going to review the 27 most common sales interview questions, PLUS the types of answers your interviewer is looking for, so you can raise the bar on your interviewing skills.

Sales Recruiting 22

Sales Recruiting Interviewing Sales Hiring Underperforming Technical Team 22

SaaStr

JUNE 11, 2019

But when you need a CFO, let’s say, or you need an outstanding VP of engineering or maybe a VP of sales, which is even more different to find for an engineer, you don’t know who these people are. ” He’s like “That’s your explicit strategy and you’re hesitating on this investment. One, a COO.

Merchant Services 274

Merchant Services Part-Time VPE Sales Hiring Scale 274

User Pilot

MAY 20, 2024

The article shares 20 actionable customer retention strategies for your SaaS! Retention makes businesses more profitable by reducing the CAC and making account expansion easier. Here are 20 strategies to improve customer retention: Share customer testimonials and well-known customers to provide social proof and build trust.

Retention 105

Retention Strategy Sales Recruiting Scale 105

Neil Patel

OCTOBER 20, 2020

Always make sure to talk with a sales representative and be as detailed as possible about your current and future situation to make sure they can handle everything you need. Do you need help for the foreseeable future or just for a one-off event like a round of recruitment? Types of services. Short-term vs. long-term.

Outsourcing Services 118

Outsourcing Services Outsourced Development Sales Recruiting Sales Hiring 118

SaaStr

AUGUST 27, 2019

How to Design a Sales Comp Plan to Get You to $100M with Work-Bench, Movable Ink, MongoDB and Concert Finance. This panel will speak tactically to various comp design options as a way for management to determine and promote ideal behavior in their front-line teams. Meghan Gill | VP of Sales Ops @ MongoDB. FULL TRANSCRIPT BELOW.

Sales Recruiting 159

Sales Recruiting Sales Hiring Scale Sales 159

Sales Hacker

JANUARY 23, 2018

Before we get into our 2017 recap and 2018 road map, I wanted to provide some quick background on how Sales Hacker came to be. How It All Began: The Story of Sales Hacker. I can’t believe it’s been 4 years since we threw our first Sales Hacker Conference in September of 2013. 2014: Full Time on Sales Hacker.

Sales Recruiting 109

Sales Recruiting Scale Sales Hiring Sales 109

SaaStr

JULY 4, 2019

Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace.

Sales Hiring 219

Sales Hiring Scale Engineering Sales Recruiting 219

User Pilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. feature and event tagging) or surveys. In-app message for recruiting beta testers.

Sales Recruiting 105

Sales Recruiting Strategy Onboarding Churn 105

Tom Tunguz

OCTOBER 6, 2015

Starting on October 21, I’ll be hosting a bi-weekly event from the Redpoint San Francisco offices called SaaS Office Hours. How do I create the right kind of recruiting process? On November 4, we’ll chat with Kenny van Zant, the creator of high velocity inside sales techniques and flywheel business models.

Sales Recruiting 100

Sales Recruiting SaaS Business Model Development 100