SaaStr

DECEMBER 2, 2024

I do think so, but it’s been 12 years of blogging and 10+ year of events and more. When we started there was basically no great content on scaling B2B companies. LinkedIn itself is an endless feed of B2B scaling content, in fact. Does SaaStr still matter? So you gotta ask yourself that question as the year winds down.

B2B 310

B2B Cloud AI Scaling 310

SaaStr

JANUARY 12, 2023

Now we sell a lot of sponsorships to these events — over 200 top-tier sponsors. We tell them instead to come back and sponsor a SaaStr event next year, when they (and their budgets) are bigger. And yet … you really want to be at the top events in your industry. Doing small dinners and side events are a good idea.

Scale 58

Scale Startup Scaling Branding 58

Tom Tunguz

AUGUST 31, 2020

Kimbre is the former Director of Global Events and Field Marketing at Gremlin where she managed the industry sponsorships program, Gremlin’s produced conferences (Chaos Conf, Failover Conf) and the new remote field program. Prior, she built and scaled the programs at both Split and Scalyr.

Scale 337

Scale Scaling Engagement Management 337

SaaStr

MARCH 13, 2025

Not a shocker but useful to see this across 100+ leading B2B scale-ups. 70% of pipeline for marketing comes from events, search both paid and free, and social. SEO is under stress today from GenAI and changes at Google, but is still the second-highest driver of pipeline after events. That’s it.

Scale 291

Scale Marketing B2B Scaling 291

SaaStr

JANUARY 11, 2022

Events and trade shows. Let’s talk about why it’s a good investment: Trade shows / events produce a lot of so-called “leads”, but a lot of cr*p leads and long lead time leads. BUT … Any event that is large and spot-on for your product should get you at least one customer. How can it be worth it?

Scale 338

Scale Investment Retention Customer Success 338

SaaStr

APRIL 5, 2025

But how did they scale so quickly? Here are the five channels that worked for Rupa: Search Engine Optimization (SEO) Social Proof and Trust Building Educational Partnerships and Rupa University Conferences and Event Sponsorships Outbound Sales and Data Quality Lets dive into each. Its about creating high-quality content at scale.

Scale 231

Scale AI Search Sales Hiring Acquisition 231

SaaStr

SEPTEMBER 17, 2020

Ok on the heels of 100,000+ across social, Zoom and more at 2020 SaaStr Annual at Home, our next big digital event is the 2nd edition of SaaStrScale.com on Dec 8-9. Scale particularly focuses on helping founders scale to $1B ARR … and beyond. We’ll also have 100+ roundtables and workshops and much more.

Scaling 338

Scaling Data 338

SaaStr

OCTOBER 10, 2024

And what you can see is there is really almost no liquidity for startups and scale-ups in SaaS and Cloud at the moment. In SaaStr Fund alone , we had billion+ cash exits in Salesloft ($2.4B), Pipedrive ($1.5B) and Greenhouse (almost $1B), among other deals. But the deal energy maintains a sense of momentum toward big liquidity events.

SaaS 315

SaaS Acquisition Cloud AI 315

SaaStr

APRIL 30, 2022

We learned a lot from having the only major tech event in 2021 at SaaStr Annual. That it was possible to have a large-scale event that was 100% tested, vax’d, and primarily open air and outdoors. Everyone Tested prior to event. If you want to stay 100% outdoors and experience both events, you will be able to.

Technical Review 276

Technical Review Scaling 276

SaaStr

APRIL 14, 2025

SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. Heres why this years event is bigger, bolder, and more impactful than ever. 100+ scale-ups and start-ups showing you how they do it!

VP of Engineering 204

VP of Engineering CTO Coach VPCs (Virtual Private Cloud) Scale 204

SaaStr

NOVEMBER 9, 2021

With an incredible SaaStr Annual 2021 IRL behind us — the biggest in-person tech event in the SF Bay Area in 2021 — we’re off to planning our 2022 events. Our second annual events for builders. but with international travel open again, we expect an event 60%-100% bigger than 2021!! No repeats.

Technical Review 287

Technical Review Travel Scaling SaaS 287

SaaStr

DECEMBER 25, 2020

Things start off looking bleak, with SaaStr Annual 2020 the first big tech event to be postponed due to Covid. And after resisting doing digital events since the beginning, we decided we at least had one good idea. tune into SaaStr Enterprise, with an incredible line up sharing how to sell and scale with larger customers.

Technical Review 304

Technical Review Cloud Enterprise Engineering 304

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Solve Hard Technical Problems Create multiple moats Patent protection Technical innovation Market leadership 2.

Technical Review 266

Technical Review Payment Solutions Scale Payment Services 266

SaaStr

NOVEMBER 2, 2020

SaaStr Scale is our growth-focused event with the best lessons learned from CEOs, CROs, CMOS, CCOs, and much more on how to scale to $1m, $10m, $100m, $1B ARR … and beyond! The post Gear Up — And Sign Up — For SaaStr Scale 2020 on Dec 8-9!! CS MongoDB. VPM LinkedIn. MD Google Cloud. CEO Truework.

Scaling 314

Scaling Cloud Revenue SaaS 314

SaaStr

APRIL 2, 2025

In any event, like many from Zoom to Asana, the growth is mostly in bigger customers today. But as you scale and get profitable, you can use your cash to buy back shares roughly equal to those you issue to new hires. 50% of revenue is now from $50k+ customers, and 90% from $5k+ customers. #5. That’s where Freshworks is today.

Scale 274

Scale AI SMB B2B 274

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. The event gets 15,000 people from all over the world.

Scale 314

Scale Sales Hiring Technical Advisors Scaling 314

SaaStr

MARCH 29, 2022

So a lot of SaaStr’s team is getting back from Shoptalk, a big industry e-commerce event that is a little like the e-commerce version of SaaStr Annual. We did a dinner with some of our top partners and some of the conversation went to the ROI on big events: Some folks just advocated for just buying tickets to the event and networking.

Scale 274

Scale Scaling Software Strategy 274

SaaStr

JANUARY 17, 2025

At SaaStr Annual’s AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. It’s embedded in all of the products that we have.” The biggest challenge in all of that has been around quality.

AI 263

AI Cybersecurity User Experience Scaling 263

Tom Tunguz

SEPTEMBER 14, 2021

How does a team scale and measure a devrel team? This event will be interactive. After all developer interest is a key step in the go-to-market motion. Many products enter an organization bottoms-up, and months or years later, become so important to the company, they buy a contract.

Outsourced Development 281

Outsourced Development Development Scaling AWS 281

SaaStr

NOVEMBER 3, 2021

Hey SaaStr Community, T oday we’re officially launching signups to our final digital, mega-event of the year: SaaStr Scale 2021 , streaming live on Wednesday, December 15th. . The post Get the Playbooks to $100m ARR and Beyond at FREE 2021 SaaStr Scale on Dec 15!! VPS of WalkMe. and much, much more!! and much more!

Scale 287

Scale Scaling Revenue Sales 287

SaaStr

APRIL 4, 2022

Weimer organizes her team at Podium by the seven pillars of revenue marketing: Marketing Operations: Marketing operations cover scaling of the campaign execution process, marketing tools, forecasting, attribution and reporting, and driving improvements to campaign quality metrics and infrastructure. . Evolving to Revenue Marketing .

Scale 276

Scale Revenue Scaling Marketing 276

SaaStr

JANUARY 23, 2025

If both succeed, you’re ready to scale. Land One Strategic Enterprise Logo Early You don’t need to wait until you have every enterprise feature to land your first major logo. If one does and one doesn’t, you know it’s the person not the motion.

Enterprise 244

Enterprise Sales Hiring Scale Outsourced Development 244

SaaStr

APRIL 7, 2023

As a self-proclaimed accidental entrepreneur, Browder shares a few unconventional ways to scale your company. The DoNotPay journey started six years ago and has led to many unconventional lessons that go against the popular wisdom of starting, scaling, and distributing a product. Virality is similar to a mob mentality.

Scale 262

Scale Scaling Sales Hiring Entrepreneurship 262

SaaStr

DECEMBER 7, 2022

SaaStr Scale is our biggest digital / on-line event of the year and its streaming LIVE TODAY – Wednesday, December 7th! SaaStr Scale is starting soon and will be live streaming today! . It’s not too late to sign up and join the sessions live to join in this interactive, digital-mega event. 9:00-10:00 AM PT.

Scale 48

Scale VP of Engineering Scaling SMB 48

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) The event attracts investors ranging from seed-stage to growth equity, making it relevant regardless of your funding stage.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

SaaStr

DECEMBER 15, 2021

SaaStr Scale 2021 is starting soon. 8:00 AM (50 MIN) – The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal. 8:00 AM (40 MIN) – Top 5 Ways to Scale a Sales Team from the Team Who Had to Do It at Warp Speed with Zoom’s CRO Ryan Azus. The post SaaStr Scale: Live, TODAY!

Scale 276

Scale VP of Engineering Scaling SMB 276

SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. And I’ve watched them fairly quickly scale, to soon they’ll be at 10 million in revenue. As they scaled, they radically changed how they did sales. Jason Lemkin: Okay. Let’s get it going. Times are good.

Scale 275

Scale Scaling Sales Hiring Enterprise 275

SaaStr

NOVEMBER 10, 2022

SaaStr Scale is our biggest digital / on-line event of the year and is back for its 5th edition on December 7 ! The post Join the CEOs and CXOs of HubSpot, Checkout, Wiz, Samsara, Figma, Typeform, Digital Ocean and More at FREE Digital SaaStr Scale 2022! It’s FREE and sign-up to learn from: CEO HubSpot. CEO Attentive.

Scaling 244

Scaling 244

SaaStr

APRIL 7, 2025

After just a month of launching our own SaaStr AI (trained on a decade of content and hundreds of founders, speakers, and events), we’ve already had over 34,000 (!) and slides here: The Scale is Mind-Blowing, And Radically Accelerating As Sam Altman noted, ChatGPT went from 1 million users in 5 days to 1 million users in an hour.

AI 216

AI B2B ChatGPT Scale 216

SaaStr

JULY 15, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. We did a good AMA on this scaling at SaaStr Europa in Barcelona, a couple weeks back. That will scale, and then take those emails after four great pieces of content and do a weekly webinar and do a weekly get-together for them.

Scale 296

Scale Outsourcing Services Sales Hiring VP of Engineering 296

SaaStr

AUGUST 26, 2021

Many startup folks have no idea how to work at scale. It turns out a 50 person event, you can just send out invites. It turns out a 50 person event, you can just send out invites. A 200 person event, you can hack. Even an 800-1,000 person event, a larger events-focused hotel can handle most of the work for you.

Sales Hiring 324

Sales Hiring Scale Startup Scaling 324

SaaStr

DECEMBER 14, 2021

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. Tickets to Scale are free, so be sure to sign up to join us live. SaaStr Scale is dedicated to bringing you the playbooks for scaling to $100M and beyond.

Scale 276

Scale Scaling Marketing Consulting 276

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) 49:07) The effectiveness of small group events in go-to-market strategies.

Scale 103

Scale Engineering Acquisition Scaling 103

SaaStr

DECEMBER 1, 2021

With two weeks left to go until SaaStr Scale 2021, we’re looking at an incredible speaker line-up this year. Tickets to Scale are free, so be sure to sign up to join us live on December 15th! SaaStr Scale is dedicated to bringing you the playbooks for scaling to $100M and beyond. Mark Wayland, CRO @ Box.

Scale 281

Scale Scaling SMB compliance 281

Tom Tunguz

FEBRUARY 26, 2025

Often, a straight UBP pricing model doesn’t scale into the enterprise. The platform fee establishes a stable relationship and the usage pricing enables the customer to scale up or down as a function of their traffic which might vary throughout the year. Each marginal event costs $0.15. How about a 50 person SaaS company?

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

OCTOBER 8, 2024

You can go to community events or walk into their shop and ask how you can help. The post The Secrets to Selling and Scaling in Vertical SaaS with Slice’s CRO Loren Padelford appeared first on SaaStr. Community is important for many small businesses. Trust, value, and time are also essential to any SMB.

Scale 280

Scale Scaling SaaS Point of Sale 280

SaaStr

JUNE 7, 2023

Scaling a tech startup doesn’t come easy, and when you’ve tried all the conventional SaaS advice, it might be tempting to give up. But before the years of rapid scaling, it took the company a little while to hit its stride. All these events underlined how precarious the situation was at the moment. Every Wednesday at 10 a.m.

Scale 246

Scale Scaling SMB Marketing 246