SaaStr

MAY 2, 2021

Not digital events, which exploded since Covid. But good old fashioned, in-a-convention-center events are coming back. Many events like Coachella, Dreamforce, SaaStr Annual and more haven’t been produced since 2019 (!). SEMA and other more traditional events are already on. And boy, has it been a while.

Cloud 315

Cloud Marketing Enterprise Pricing 315

SaaStr

MAY 19, 2020

Q: What Strategies Are Working Now? What are some strategies that are working now in this new environment? Customers in travel and events are deeply hurting, and maybe there isn’t even a point in charging many of them right now. Are you doing digital events just focused on your top customer segments?

Strategy 348

Strategy Travel Market Segmentation Onboarding 348

SaaStr

APRIL 5, 2025

Here are the five channels that worked for Rupa: Search Engine Optimization (SEO) Social Proof and Trust Building Educational Partnerships and Rupa University Conferences and Event Sponsorships Outbound Sales and Data Quality Lets dive into each. For Rupa, this meant building trust with early partners and users.

Scale 231

Scale AI Search Sales Hiring Acquisition 231

User Pilot

OCTOBER 31, 2024

In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. Why should you have a product analytics strategy? How to build a product analytics strategy? Let’s explore some key steps to enhance your strategy.

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

User Pilot

NOVEMBER 14, 2024

While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? Different types of customer expansion Here are the four most common customer expansion strategies for SaaS companies. Path analysis in Userpilot.

Strategy 105

Strategy Payment Solutions Payments Customer Lifetime Value 105

SaaStr

APRIL 14, 2025

SaaStr Annual has always been the go-to event for SaaS founders, executives, and investors, but 2025 is shaping up to be the best one yet. Heres why this years event is bigger, bolder, and more impactful than ever. VIP Summits for Every Role Weve expanded our VIP events to include summits for CROs, CMOs, CFOs, and CCOs.

VP of Engineering 204

VP of Engineering CTO Coach VPCs (Virtual Private Cloud) Scale 204

SaaStr

MARCH 29, 2022

So a lot of SaaStr’s team is getting back from Shoptalk, a big industry e-commerce event that is a little like the e-commerce version of SaaStr Annual. We did a dinner with some of our top partners and some of the conversation went to the ROI on big events: Some folks just advocated for just buying tickets to the event and networking.

Scale 274

Scale Scaling Software Strategy 274

SaaStr

JANUARY 26, 2025

3: What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events? #4: Top Posts: #1: The Top 10 Mistakes SaaS Startups Make: The 2025 Edition #2: When You Raise Venture Capital, A Clock Starts Ticking. At First, Softly. Then Louder and Louder. #3: 4: AI is the Best Thing to Ever Happen to SaaS.

Sales Hiring 227

Sales Hiring Venture Capital AI Startup 227

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. The Education Ecosystem Attentive University Platform certification program “Texts We Love” showcase Industry-standard guides (e.g., Black Friday playbook) 3.

Technical Review 266

Technical Review Payment Solutions Scale Payment Services 266

Intercom, Inc.

JANUARY 11, 2022

Today, we’re excited to announce Intercom’s first virtual launch event, New at Intercom , to be held on March 23rd. . The event will be two-hours long, including a keynote, two breakout sessions, and the opportunity to interact with our product leaders and executives. We’re witnessing a ??dramatic What to expect . Where to register .

Forecasting 209

Forecasting Trends Innovation Engagement 209

SaaStr

APRIL 13, 2024

Dear SaaStr: How Do You Build a Real Exit Strategy? They assemble a list of companies they should pay attention to based on media, events, and customer and partner conversations. The post Dear SaaStr: How Do You Build a Real Exit Strategy? First, bear in mind acquisitions are relatively rare. Still, it’s not random.

Strategy 287

Strategy Acquisition Startup Engineering 287

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

Intercom, Inc.

MARCH 1, 2022

To answer these questions, and more, we’re thrilled to host our first global virtual launch event on March 23rd. Why we’re hosting a virtual event. This event will dive into ways Intercom can help you take small, manageable steps towards a future-proof customer experience. We go further together. We’re confident, yet humble.

Scale 211

Scale Engagement Scaling Customer Success 211

SaaStr

MARCH 24, 2023

Significant strides in digital technology combined with the COVID-19 pandemic heavily impacted the world of corporate summits, events, and tradeshows. Many businesses changed their strategy to incorporate virtual or hybrid events recently. of all events. Is there still room for in-person events in 2023 and beyond?

Sales 245

Sales Technical Review Systems Review B2B 245

SaaStr

JULY 25, 2023

Dreamforce : Although Dreamforce, hosted by Salesforce, encompasses a broader scope than just SaaS, it remains a significant event for SaaS professionals. Microsoft Inspire : Microsoft Inspire is an annual event for Microsoft’s partner community, which includes SaaS companies building on the Microsoft ecosystem.

ChatGPT 189

ChatGPT AWS SaaS CTO 189

Intercom, Inc.

MARCH 23, 2022

We’ve just wrapped up an incredible day of New at Intercom , our first global virtual launch event, where we discussed our vision for the future of customer engagement and unveiled some incredible new products. If you were there, you know first-hand how much news we shared throughout the event. Learn more about the Engagement OS.

Scale 220

Scale DevOps as a Service Communication Scaling 220

SaaStr

JANUARY 17, 2025

At SaaStr Annual’s AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. It’s embedded in all of the products that we have.” The biggest challenge in all of that has been around quality.

AI 263

AI Cybersecurity User Experience Scaling 263

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 276

Scale Sales Hiring Strategy Marketing 276

Intercom, Inc.

AUGUST 24, 2022

We’re excited to announce that registration is now open for New at Intercom , our virtual fall product launch event which takes place on October 12th, 2022 at 8am PT/4pm BST. This event will focus on the key to engaging your customers, exploring the theories, challenges, and solutions behind getting – and keeping – customers. “

Innovation 191

Innovation Retention Engagement Engineering 191

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either. Its benefits aren’t felt right away.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

Intercom, Inc.

JANUARY 12, 2021

So when it comes to building your technical strategy, you need to assess each component in relation to what success will look like for your business. They’re based on my experiences working in technology, the practical application of methods in varied use cases, and speaking with peers about their strategies and successes.

Technical Review 269

Technical Review Scale multi-cloud Kubernetes Scaling 269

Intercom, Inc.

MARCH 10, 2021

Avoiding burnout at work requires a lot of different strategies, with an emphasis on self-care – this is even more important in world of remote work, where the divide between work and life is more blurred than ever. Without a proven strategy here, you’re more likely to get pulled into projects you can’t realistically accommodate.

Strategy 245

Strategy Management Communication Data 245

SaaStr

FEBRUARY 7, 2025

These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Then refine your packaging strategy as you scale. Encouraging customers to share success stories at events. Create environmentswhether through events, forums, or Slack communitieswhere customers sell for you. Talk to users.

Scale 179

Scale Sales Hiring Scaling Revenue 179

SaaStr

AUGUST 26, 2024

Sep 10-12 in SF Bay Area, once again across our 40+ acre indoor-outdoor campus at the San Mateo County Events Center. With so much change in SaaS, Cloud, and AI the past few years, it’s albeit become much harder to predict so many things — including how events will go.

Benchmarks 296

Benchmarks Finance Business Model Forecasting 296

SaaStr

FEBRUARY 14, 2023

In this presentation, TravelPerk COO Huw Slater and CPO Sally Sourbron share actionable strategies for incorporating IRL into company life to drive engagement and boost your bottom line. How do we connect to our company’s strategy? This means getting the hybrid strategy right. So all of this is being redefined.”

Strategy 244

Strategy Revenue Company Culture Engagement 244

SaaStr

APRIL 8, 2024

Examples of Zero Cost Marketing: Implementing a brand new PLG strategy overnight. And second, why is PLG a marketing strategy? Not sponsoring events anymore, just going. Look go to the best events in your industry, from Shoptalk to Money2020 to Dreamforce to SaaStr Annual. No done right (which is hard), it works.

Marketing 319

Marketing Social Media Advertising Content Marketing 319

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . The answer lies in the GTM strategy and Zocchetto shares seven secrets that helped fuel PayFit’s success. . Plan your hiring strategy early, especially for your sales teams. .

SMB 244

SMB Sales Hiring Scale B2C 244

Buffer Resources

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele. What life events or experiences sparked this idea?

Social Media 114

Social Media Business Leadership Sales Hiring 114

SaaStr

NOVEMBER 24, 2020

It is the last SaaStr event of 2020 and it sure has been a wild ride. Thanks to our partners and sponsors we have been able to take our events digitally – bringing together SaaS industry experts from across the world. Check out the low down on our sponsors for SaaStr Scale who are helping to make this event happen.

Scale 296

Scale Scaling Outsourced Development compliance 296

SaaStr

MARCH 12, 2025

Marketing has four pillars: Product Marketing Positioning Messaging Content Demand Generation Field Marketing Events Customer Marketing Digital Programs SEO/SEM Performance Marketing Web Brand Corporate Identity Creative PR Most marketing professionals specialize in 1-2 areas and don’t have expertise across all four pillars.

Sales Hiring 205

Sales Hiring Marketing Technical Review Underperforming Technical Team 205

SaaStr

JULY 14, 2022

The SaaStr Annual is the largest non-vendor event in the industry, with 10,000+ attendees from all across the world coming together each year in the SF Bay Area. We also launched an affiliated $90m venture fund and had our inaugural SaaStr Europa event in Paris of 2018. We were the first major SaaS event back in the SF Bay Area.

Scale 310

Scale Sales Recruiting CTO Hire New CTO 310

SaaStr

DECEMBER 28, 2022

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. And which tactics and strategies to prioritize to get there. They may like events and press, but hate webinars and prospect dinners. You may be right. Phew, that’s a lot.

Scale 69

Scale Sales Hiring Growth Hacking SMB 69

SaaStr

FEBRUARY 8, 2022

Use content or other strategies to build a high quality list. Events and tradeshows. Buyers attend the #1 events in each category, at a minimum. Do events right, and it always produces leads. Ask your happiest customers if they know anyone else that could benefit from your product. They usually do.

Marketing 315

Marketing Scale Content Marketing Consulting 315

The Daily Egg

AUGUST 4, 2021

Holiday parties can be fun and valuable events for employees, but getting them right takes effort. Our guide will cover why holiday parties are important, quick tips on how to improve them, and some long-term strategies to take them to the next level. The post The Complete Guide to Holiday Parties appeared first on The Daily Egg.

Strategy 306

Strategy 306

Buffer Resources

AUGUST 7, 2024

Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.  Check your competitors Analyzing your competitors can give you a look at effective (and ineffective) influencer strategies. 

Social Media 109

Social Media Compensation Technical Review Branding 109

SaaStr

JUNE 24, 2020

It’s hard to believe that we have another lineup of giants in our series of digital events, but we do! This will be a 1 day, multi-track event ( FREE to attendees ) with over 5,000 expected to attend. We have just announced our headlining speakers for SaaStr Enterprise: The Real Future of Work on Wednesday, July 29th.

Enterprise 282

Enterprise Cloud Innovation Scaling 282

SaaStr

AUGUST 24, 2021

So do a digital event. Free isn’t (usually) a marketing strategy. But don’t waste too much time thinking Free is marketing strategy per se. Too many startups shy away from the events, the channels, and the other places their competition is. Do customer dinnners. Do more customer marketing. More on that here.

Scale 344

Scale Startup Marketing SaaS 344