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Customer segmentation is the process of grouping customers based on shared characteristics. For example, companies often segment customers using demographic data like age, location, or behavior patterns. How is it different from marketsegmentation? It focuses on existing customers, not prospective ones. The purpose?
Adnan Chaudhry, SVP of Sales at Salesforce then provides actionable takeaways on how to refocus your sales teams, engage with customers, adjust your sales comp, and how you can properly forecast in today’s new landscape. I was an account executive covering financial services vertical and covering in New York.
Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). CFOs can build operating forecasts and multi-year plans, create financial models and scenario analyses, establish financial discipline, and create a culture of accountability.
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