SaaStr

JULY 3, 2024

Accel Partner Philipe Botteri and Synthesia’s co-founder and CEO Victor Riparbelli deep dive into the lessons learned about building an Enterprise-focused Generative AI company and scaling it. Synthesia has a great story, going from 0 to 50,000 customers. The Long-Term Vision What will be possible with this technology in 10 years?

Enterprise 298

Enterprise AI Search AI Artificial Intelligence 298

Sales Hacker

FEBRUARY 8, 2023

With generative AI on the scene like ChatGPT, it looks like we may have our solution… or will this resource only complicate the landscape even more? Director of Product Marketing at Outreach Amit Paunikar – Sr. Director of Product Management at Outreach Sofiya Huts – Sr.

Generative AI 52

Generative AI AI ChatGPT Product Marketing 52

Sales Hacker

MARCH 1, 2025

Key metrics for evaluating a SaaS companys growth trajectory: Net Revenue Retention (NRR): >130% for growth-stage PLG companieshigh retention signals strong product-market fit. Logo Churn: <5%low churn reflects high customer satisfaction and product stickiness. More for your eyeballs 7 top CRO tips on annual planning.

Scale 68

Scale SaaS AI Search Sales Hiring 68

Andreessen Horowitz

MAY 16, 2024

The role provided the Intuit veteran with an opportunity to test out transformative new fintech strategies, think through regulatory and cultural challenges, and guide a large company through the most ground-breaking of new platform shifts: generative AI. How do you think about the integration of AI into fintech companies and products?

Generative AI 112

Generative AI AI Leadership Scaling 112

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! Use timing as a forcing function. Frame solutions, rather than features alone.

Sales Recruiting 126

Sales Recruiting Generative AI AWS AI 126

Andreessen Horowitz

MAY 23, 2023

Watching the generative AI space shape up over the past several months has reaffirmed my belief that, as product cycles mature, different types of builders have leverage at different moments in the cycle.

Generative AI 120

Generative AI AI Product Marketing Enterprise 120

User Pilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

Sales Hacker

DECEMBER 17, 2024

Scott Barker: [28:54] How did you as um like owning the kind of product marketing function and this ad org is just blowing up. I imagine you saw like do you do you remember roughly how many sellers that were in the ad business like once you start getting closer to the 650 mil.

Scale 103

Scale Engineering Acquisition Scaling 103

Andreessen Horowitz

OCTOBER 13, 2023

These—along with more practical topics, such as GTM strategy and product-market fit—were among the issues discussed at our recent Connect/Enterprise event, which brought together top executives from across the a16z network.

Enterprise 107

Enterprise Travel Sales Hiring Generative AI 107

User Pilot

FEBRUARY 13, 2024

Userpilot's webinar, "Simplifying Product Usage Analytics," aims to make user data analytics understandable for all professionals. Gartner's webinar focuses on the crucial role of generative AI in evolving AI service offerings, aimed at the PM team for understanding GenAI's impact.

Sales Hiring 105

Sales Hiring Generative AI AI Leadership 105

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Similarly, generative AI applications are helping speed up UX writing and enhance data analytics. No-code tools are making complex tasks simple, such as building in-app product tours. Example of a help center.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

Sales Hacker

SEPTEMBER 22, 2023

Let’s hear from two experienced go-to-market leaders who have “been there done that” at some of the best PLG companies in SaaS. Mark Ghiasy , Head of Revenue & Growth If the product marketing is spot on, and there is good top of funnel traffic, free and paid sign ups will happen naturally. See more top GTM jobs here.

Enterprise 122

Enterprise Scale Generative AI SMB 122

Sales Hacker

NOVEMBER 24, 2023

Writer is one of those companies, transforming work with enterprise generative AI. Hottest GTM jobs of the week: Mid Market Account Executive at Vividly – more details here. Marketing Operations Manager at CaptivateIQ – more details here. Head of Customer Success at Capchase – more details here.

VP of Engineering 118

VP of Engineering Outsourced Development Scale Generative AI 118

Andreessen Horowitz

JUNE 6, 2024

Depending on your goals, new products can deepen the wallet share of your existing customers by focusing on new users or new use cases, or they can expand your TAM by targeting new customers, new geographies, or new verticals. The fundamental pricing processes still apply when you’re launching a new product.

Pricing 97

Pricing Scale Generative AI Customer Support 97

User Pilot

JULY 22, 2024

A well-executed expansion strategy leads to increased sales and market share, improved customer satisfaction , and better competitive advantage. However, expansion poses three broad risks: new market, operational, and financial challenges. There are four types of Product Market Expansion strategies.

Strategy 103

Strategy Scale SaaS Market Research 103

User Pilot

APRIL 30, 2024

Throughout his rich career, Marty has worn numerous hats within modern software product organizations, transitioning between roles involving product management, software development, product marketing , user experience design, and general management, among others.

Management 105

Management Underperforming Technical Team Innovation Consulting 105

Andreessen Horowitz

APRIL 23, 2024

They discussed the wide-ranging implications that generative AI will have across fintech and how it will boost jobs, rather than replace them. Alex Immerman: If 2023 was the year of efficiency, 2024 is the year of generative AI. Immad: Pre-product market fit, we’d definitely be in an office.

Payments 110

Payments Forecasting Payment Services Sales Hiring 110

Sales Hacker

OCTOBER 4, 2024

More for your eyeballs HG Insights has created a comprehensive 32-page report that dives deep into the rapidly evolving world of sales and AI. It covers the adoption of Generative AI (GenAI) in sales, highlights key sales tech leaders, and provides an in-depth analysis of the top 75 trending Sales AI tools reshaping the landscape.

Scale 113

Scale Sales Hiring Technical Review AI 113

User Pilot

AUGUST 15, 2023

With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. Let’s begin!

ChatGPT 98

ChatGPT SaaS Payments Marketing Social Media 98

User Pilot

JULY 23, 2024

For example, if your customers requested a new trendy AI feature when generative AI peaked, but after a while, you find out that the excitement has faded and the overall sentiment has changed, you need to be proactive and de-prioritize the feature and focus on something more important instead.

Management 111

Management Underperforming Technical Team Systems Review Scale 111

Sales Hacker

MARCH 18, 2025

Prior to Mutiny, Jaleh was the Head of Marketing and Business Development at Gusto, where she grew the company from 500 to 50,000 customers over 4 years. She was the Director of Product Marketing at VMware prior to Gusto. 10:45 AI-powered hyper-personalization is reshaping enterprise sales. So heck of a run there.

Scale 66

Scale AI Marketing Sales 66

FastSpring

APRIL 13, 2023

Jera Brown Another thing I was thinking about was, I mean, this is really just finding product market fit right, like you started in one market, realized that there was not scalability, pivoted to another market. Justin Scott So I think we talk a lot about product market fit. Justin Scott Yeah.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

Unbounce

MAY 4, 2023

And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.

AI Search 52

AI Search AI Artificial Intelligence ChatGPT 52

How To Buy Saas

JULY 9, 2024

They are known worldwide for their thorough and effective campaign marketing strategies that yield the desired results. Key Features Provide their services to companies from various industries like software, manufacturing, B2B brands, and generative AI companies.

Strategy 52

Strategy Scale Social Media AI Search 52

User Pilot

JUNE 17, 2024

They even work with marketing teams to analyze and predict market trends to ensure the product maintains a competitive position. Product specialist’s main responsibilities A product specialist acts as a liaison between product, marketing, sales, and customer support teams.

Software Review 52

Software Review Systems Review Technical Review Leadership 52

User Pilot

JUNE 27, 2024

They even work with marketing teams to analyze and predict market trends to ensure the product maintains a competitive position. Product specialist’s main responsibilities A product specialist acts as a liaison between product, marketing, sales, and customer support teams.

Technical Review 52

Technical Review Software Review Leadership Systems Review 52

User Pilot

JUNE 27, 2024

Additionally, you should consider obtaining relevant certifications, such as Certified Product Manager (CPM) and Certified Product Marketing Manager (CPPM). These come in handy for moving to senior product management roles. They play a crucial role in aligning user expectations with product features and functionalities.

Leadership 52

Leadership Market Research Healthcare Trends 52

User Pilot

JUNE 12, 2024

They play a crucial role in aligning user expectations with product features and functionalities. Product specialist’s main responsibilities A product specialist acts as a liaison between product, marketing, sales, and customer support teams.

Leadership 52

Leadership Trends AI Customer Support 52

SaaStr

FEBRUARY 25, 2025

Just most AI-fueled ones. A lot of GTM leaders and marketing leaders are hoping deploying a next-generation AI-first tool will solve their GTM woes. Even with AI fueling it. Having said all that, for start-ups with insane product-market fit, the AI ones going from $1m to $20m in a year almost any playbook works.

AI 273

AI Scale Social Media Generative AI 273

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Scale 297

Scale Venture Capital AI Generative AI 297

Andreessen Horowitz

DECEMBER 4, 2023

Many companies have good reasons not to conform to R&D benchmarks, especially if they’re creating new categories or building at the forefront of a new technology like generative AI. The 70–20–10 rule for allocating R&D—sometimes it works, sometimes it doesn’t How, then, do you prioritize?

Underperforming Technical Team 120

Underperforming Technical Team Benchmarks CTO Hire New CTO 120

User Pilot

JULY 24, 2023

Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. Launch coordinated product marketing campaigns to reach your audience. Launch your product.

ChatGPT 98

ChatGPT Social Media AI Market Research 98

Sales Hacker

DECEMBER 29, 2023

Subscribe now More for your eyeballs: With the speed at which AI is evolving and being adopted, it’s helpful to take a step back and consider these 4 rules for working with generative AI. You’ve read the spicy perspectives of some go-to-market leaders.

Scale 100

Scale Sales Hiring Consulting AI 100

SaaSHolic

MAY 5, 2023

How to build a product-market fit “engine” Rahul Vohra, founder and CEO (Superhuman). TL;DR Rahul Vohra, the founder, and CEO of Superhuman, presented his method for systematically identifying and increasing product-market fit (PMF), which he calls the PMF engine.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

Sales Hacker

FEBRUARY 25, 2025

Katrina Wong: I think always having an identity sense of belonging is important because, you know, especially within marketing, you have so many different sub functions and, and your jobs, you know, are a little different product marketing from integrated campaigns, you know, so on and so forth. Like with generative AI.

Sales Hiring 85

Sales Hiring Marketing Technical Review Sales Recruiting 85

SaaStr

NOVEMBER 1, 2024

Growth levers include deeply understanding the value that CS, sales, lifecycle marketing, and product marketing bring to customers, as well as what levers to pull to get greater utilization of the people who already have their products. So that’s AI is having the most impact at Snowflake.

Scale 290

Scale Sales Hiring Strategy Marketing 290

User Pilot

FEBRUARY 24, 2025

You will drive step-by-step operational data onboarding, governance, and automation enhancements during Apple’s new product introduction (NPI) events. Background working with annotated data and/or leveraging generative AI in products is a plus. Contact details LinkedIn profile Artem Pak Artem Pak.

Technical Advisors 52

Technical Advisors Data Management Scale 52