SaaStr

OCTOBER 16, 2023

We’ve got at least 6 roles open: Director of Email / Growth Marketing. We’re hiring at SaaStr!! Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. VP/Director of Events. Own the Annual + Europa, or at least a big piece of them. Director of Sponsor Success.

Sales Hiring 299

Sales Hiring Healthcare Growth Marketing Sales 299

SaaS Metrics

DECEMBER 6, 2023

Understanding the fundamentals of SaaS marketing is crucial to thriving in this competitive landscape. Read more The post A Guide To SaaS Growth Marketing first appeared on SaaS Metrics. It’s not just about selling a product; it’s about offering a solution that meets the customer’s.

Growth Marketing 52

Growth Marketing Marketing SaaS Technology 52

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. But I hadn’t taken a fresh look at SaaStr’s own SEO performance until recently.

Scale 288

Scale Content Marketing Consulting Scaling 288

SaaStr

NOVEMBER 3, 2022

It took a quarter or two to sink in in venture, but now the effects are clear: Much of the growth market (Series B and later) has simply stopped investing, period. The latter is the most important for raising venture capital. Valuations are down a stunning 75% from their peak last year.

AWS 350

AWS Venture Capital Azure Cloud 350

SaaStr

OCTOBER 11, 2022

Great sessions on PLG, growth marketing and demand gen. We always end up with too many great potential speakers and not enough slots, so don’t wait to the last minute. What we’re looking for most of all: Underrepresented CEOs, founders and CXOs from $5m-$5000m ARR. CROs at well-known Cloud leaders.

Cloud 266

Cloud Growth Marketing Startup Branding 266

SaaStr

JUNE 4, 2024

Key Takeaways Outbound lives within growth marketing ops. Because you’re getting high-quality information on prospects within minutes, which is hard to pull off without such a platform. Embrace it because it’s not going back. The core use cases for AI in demand gen workflows are TAM building, leading scoring, and personalized outreach.

Scale 293

Scale AI Marketing Advertising 293

SaaStr

DECEMBER 14, 2023

To prioritize efficient growth. #4. What’s your pulse check on the venture markets right now, today? Multiples have come down since the peak, and today the venture-growth markets are prioritizing efficient growth. What’s the #1 bit of advice you’d give to SaaS founders today?

Venture Capital 282

Venture Capital Benchmarks Cloud compliance 282

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Travis, Pat, and GC will dive into the guts of building a Product-Led Growth function, discussing the following topics: What does the team look like? What is the relationship between Growth, Marketing, Sales, and Product?

VP of Engineering 195

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 195

SaaStr

JULY 30, 2023

Separate the growth marketing team from the core product and marketing because you’ll be operating differently. You likely won’t come up with the one experiment out of one that will work great. Try twenty things, and you’ll very likely have one or two that are strong.

Scale 244

Scale Sales Hiring AI Banking 244

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStr

OCTOBER 15, 2022

The median multiple fell below 5x at market close for the first time since 2016 (when it briefly fell below 5x) pic.twitter.com/QZ605lMswz. And with it, the venture markets have clearly slowed down. Parts of the growth market have almost shut down completely. — Jamin Ball (@jaminball) October 14, 2022.

Startup 278

Startup Cloud Growth Marketing Enterprise 278

SaaStr

AUGUST 27, 2024

It could be schools, co-marketing with integrated products, licensing or credential organizations, etc. Tech companies are afraid of service businesses, but in the context of growth marketing, you shouldn’t be afraid of a service business on top of your tech product that drives acquisition.

Scale 275

Scale AI Search Sales Hiring Social Media 275

Tom Tunguz

APRIL 2, 2021

Building an on-prem company means hiring field sales teams, solutions architects, field marketers. aaS companies demand a different set of acronyms: SRE (site reliability engineers) and PLG (product-led growth) marketers. The Venn diagram intersection of those skill sets is a null set.

Cloud 265

Cloud Sales Hiring Banking Enterprise 265

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SaaStr

MAY 2, 2019

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!),

Content Marketing 181

Content Marketing Growth Marketing SaaS Marketing 181

SaaStr

MARCH 28, 2024

What’s your pulse check on the venture markets right now, today? Venture growth markets have been challenging in the past two years, but we are starting to see some real deal and investment velocity among pretty impressive businesses. That, and give your investors more homework. #4.

Venture Capital 279

Venture Capital Cybersecurity Scale Artificial Intelligence 279

Tom Tunguz

APRIL 21, 2016

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term.

Pricing 198

Pricing Startup Strategy Consulting 198

SaaStr

FEBRUARY 4, 2022

Compassion and accountability can go together in a successful, hyper-growth marketing team. Don’t forget to take your foot off the pedal once in a while. Take care of your team’s wellness and health and don’t overwork them. It’s all an adventure the team is working on together.

Scaling 259

Scaling Marketing Management Branding 259

SaaStr

JANUARY 9, 2023

Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. “From day one, we needed to differentiate our brand and understand how we could be bold and stand out.” – Melissa Rosenthal. Tactic #4: Always be testing.

Social Media 244

Social Media B2C Marketing B2B 244

SaaStr

JUNE 3, 2022

How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA. How to Run Sales and Marketing Ops Across Multiple Continents with LumApps CRO and VP of Growth Marketing.

Mobile 276

Mobile Scale SMB Travel 276

SaaStr

FEBRUARY 15, 2023

.” – Kim Walsh Hiring and collaboration for growth The product marketing team is the first function to hire for. Product marketing takes care of messaging, positioning, understanding the customer and buyer persona, and more. The next hiring focus should be growth marketing.

Scale 238

Scale Sales Hiring CTO Hire Scaling 238

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. How to develop a growth marketing strategy?

Underperforming Technical Team 90

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 90

Tom Tunguz

FEBRUARY 28, 2019

*Unassisted free trial creates PQLs (product qualified leads) and assisted free trials create MQLs or SQLs (marketing or sales qualified leads). To create a successful PQL conversion process, product and engineering and growth marketing work together to optimize a conversion funnel.

Startup 192

Startup Acquisition Education Pricing 192

SaaStr

AUGUST 15, 2019

Or push out that incredible growth marketing campaign no one else thought work would. They just are so much more incredibly valuable in their output. They can build that incredible feature no one else could build. Or close that critical customer that you don’t quite deserve. You have to learn to hustle. Really hustle.

Startup 229

Startup Sales Hiring Finance Acquisition 229

SaaStr

MAY 28, 2024

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Those people, especially strategists, won’t execute on anything or aren’t needed until your company is more mature.

Sales Hiring 308

Sales Hiring Scale AI Search AI 308

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 122

Travel Systems Review Growth Marketing Social Media 122

User Pilot

OCTOBER 5, 2023

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 89

Scale Marketing Growth Marketing Payment Features 89

Intercom, Inc.

MARCH 29, 2018

Adam: With the companies you’re working with or just observations you’ve made throughout your career, what’s a common mistake you see growth marketers making with experiments? I will be speaking at the Growth Marketing Conference in San Francisco in December, so feel free to come say hi.

Scale 192

Scale Business Content Marketing Interviewing 192

Intercom, Inc.

JUNE 27, 2018

Rachel Hepworth, Head of Growth Marketing at Slack. Casey Winters, former growth leader at GrubHub and Pinterest. Shaun Clowes, former Head of Growth at Atlassian, and many more. It’s a series of self-contained excerpts and essays from industry leaders who have grown businesses from $0 to many billions in revenue.

Acquisition 157

Acquisition Retention Metrics User Experience 157

SaaStr

NOVEMBER 30, 2023

It depends on whatever the market is stressing at specific periods in time. They might flip-flop, but at the end of the day, revenue growth is paramount. Efficiency doesn’t go away, but without revenue growth, market share gain, and leadership in a market, you won’t get the kind of valuation you want.

Scale 278

Scale Sales Hiring Scaling Outsourced Development 278

Intercom, Inc.

SEPTEMBER 15, 2020

As Dom Newman, Head of Growth Marketing at Deputy , puts it: “Series allows us to create a seamless onboarding experience where customers receive contextual messages at exactly the right moment, with a consistent look and feel across channels.”. Personal customer communication, at scale. How well does Series work?

Scale 231

Scale Mobile Engagement Onboarding 231

SaaStr

OCTOBER 22, 2019

Director+ of Growth Marketing. Ideally, some experience in a higher churn or media environment (but that’s not necessary). This is a job that requires visiting customers and mapping out stakeholders. Director of Equality, Inclusion and Diversit y.

Sales Hiring 30

Sales Hiring Scale Social Media B2C 30

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 109

Revenue Marketing Customer Lifetime Value B2B 109

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 94

Strategy Marketing B2B Growth Marketing 94

User Pilot

SEPTEMBER 29, 2023

What’s the difference between a growth hacker and a growth marketer? The former is mainly concerned with applying hacks that lead to growth due to virality. On the other hand, a growth marketer is focused on improving conversion rates at one specific part of the funnel at a time.

Scale 97

Scale Software Review SaaS Technical Review 97

Intercom, Inc.

DECEMBER 21, 2020

Graham Ó Maonaigh, Senior Growth Marketing Manager. Even though it’s so simple, the absolutely most transformational tip was banning the use of the ?? emoji because it can be accidentally misinterpreted in the wildest ways. The sudden evolution of e-commerce.

Technical Review 232

Technical Review Healthcare Communication Content Marketing 232

Intercom, Inc.

FEBRUARY 8, 2019

For example, if you’re hiring somebody to be a growth marketer, give them a take home assignment to figure out the first thing they would do to drive growth for the business. Having the right team and direct reports around you is really critical.

Scale 153

Scale Business Interviewing Growth Marketing 153