User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

SaaStr

MAY 4, 2023

Amplitude VP of EMEA & Head of Growth Marketing, CMOs of RTP Global & Zapier, CEOs of Pocketlaw & Remote, and MP of Threshold VC! The post New SaaStr Europa Speakers! appeared first on SaaStr.

Growth Marketing 130

Growth Marketing Marketing SaaS Management 130

SaaStr

JULY 27, 2021

Because there, growth marketers really are closers — in part. More on why you can’t skip that experience here : 5-6 Years Is About As Fast As You Can Mint a True VP of Sales. The only real exceptions I’ve seen is with businesses that are close to self-service. Not entirely. But in part.

Sales Recruiting 322

Sales Recruiting Trends Sales Hiring Growth Marketing 322

SaaStr

OCTOBER 16, 2023

We’ve got at least 6 roles open: Director of Email / Growth Marketing. We’re hiring at SaaStr!! Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. VP/Director of Events. Own the Annual + Europa, or at least a big piece of them. Director of Sponsor Success.

Sales Hiring 300

Sales Hiring Healthcare Growth Marketing Sales 300

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. But I hadn’t taken a fresh look at SaaStr’s own SEO performance until recently.

Scale 297

Scale Content Marketing Consulting Scaling 297

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Travis, Pat, and GC will dive into the guts of building a Product-Led Growth function, discussing the following topics: What does the team look like? What is the relationship between Growth, Marketing, Sales, and Product?

VP of Engineering 232

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 232

SaaStr

NOVEMBER 3, 2022

It took a quarter or two to sink in in venture, but now the effects are clear: Much of the growth market (Series B and later) has simply stopped investing, period. The latter is the most important for raising venture capital. Valuations are down a stunning 75% from their peak last year.

AWS 351

AWS Venture Capital Azure Cloud 351

Tom Tunguz

FEBRUARY 26, 2025

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year.

SaaS Payments 283

SaaS Payments Pricing Strategy Scale 283

SaaStr

OCTOBER 11, 2022

Great sessions on PLG, growth marketing and demand gen. We always end up with too many great potential speakers and not enough slots, so don’t wait to the last minute. What we’re looking for most of all: Underrepresented CEOs, founders and CXOs from $5m-$5000m ARR. CROs at well-known Cloud leaders.

Cloud 275

Cloud Growth Marketing Startup Branding 275

SaaStr

JUNE 4, 2024

Key Takeaways Outbound lives within growth marketing ops. Because you’re getting high-quality information on prospects within minutes, which is hard to pull off without such a platform. Embrace it because it’s not going back. The core use cases for AI in demand gen workflows are TAM building, leading scoring, and personalized outreach.

Scale 298

Scale AI Marketing Advertising 298

Buffer Resources

SEPTEMBER 11, 2024

“I’ve found sharing a behind-the-scenes glimpse into how we do marketing at Buffer has resonated with LinkedIn users,” says Director of Growth Marketing Simon Heaton. This is a favorite of Sophie Gil ’s, Buffer’s Growth Marketing Manager.

Social Media 126

Social Media Entertainment Education Branding 126

SaaStr

DECEMBER 14, 2023

To prioritize efficient growth. #4. What’s your pulse check on the venture markets right now, today? Multiples have come down since the peak, and today the venture-growth markets are prioritizing efficient growth. What’s the #1 bit of advice you’d give to SaaS founders today?

Venture Capital 289

Venture Capital Benchmarks Cloud compliance 289

SaaStr

JULY 30, 2023

Separate the growth marketing team from the core product and marketing because you’ll be operating differently. You likely won’t come up with the one experiment out of one that will work great. Try twenty things, and you’ll very likely have one or two that are strong.

Scale 246

Scale Sales Hiring Banking AI 246

SaaStr

MAY 2, 2019

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!),

Content Marketing 212

Content Marketing Growth Marketing SaaS Marketing 212

SaaStr

AUGUST 27, 2024

It could be schools, co-marketing with integrated products, licensing or credential organizations, etc. Tech companies are afraid of service businesses, but in the context of growth marketing, you shouldn’t be afraid of a service business on top of your tech product that drives acquisition.

Scale 291

Scale AI Search Sales Hiring Social Media 291

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStr

OCTOBER 15, 2022

The median multiple fell below 5x at market close for the first time since 2016 (when it briefly fell below 5x) pic.twitter.com/QZ605lMswz. And with it, the venture markets have clearly slowed down. Parts of the growth market have almost shut down completely. — Jamin Ball (@jaminball) October 14, 2022.

Startup 279

Startup Cloud Growth Marketing Enterprise 279

Tom Tunguz

APRIL 21, 2016

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term.

Pricing 241

Pricing Startup Strategy Consulting 241

Tom Tunguz

APRIL 2, 2021

Building an on-prem company means hiring field sales teams, solutions architects, field marketers. aaS companies demand a different set of acronyms: SRE (site reliability engineers) and PLG (product-led growth) marketers. The Venn diagram intersection of those skill sets is a null set.

Cloud 279

Cloud Sales Hiring Banking Enterprise 279

Buffer Resources

JULY 11, 2024

  Here's an example from Buffer's Director of Growth Marketing, Simon Heaton : Day 9 Reflect on a piece of feedback you received recently and how it helped you improve your approach to work, life, or content. Day 7 Share your 'new week' routine — how do you psych yourself up for Mondays?

Branding 123

Branding Social Media B2C Engagement 123

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. How to develop a growth marketing strategy?

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

SaaStr

FEBRUARY 4, 2022

Compassion and accountability can go together in a successful, hyper-growth marketing team. Don’t forget to take your foot off the pedal once in a while. Take care of your team’s wellness and health and don’t overwork them. It’s all an adventure the team is working on together.

Scaling 264

Scaling Marketing Management Branding 264

SaaStr

JANUARY 9, 2023

Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. “From day one, we needed to differentiate our brand and understand how we could be bold and stand out.” – Melissa Rosenthal. Tactic #4: Always be testing.

Social Media 246

Social Media B2C Marketing B2B 246

Tom Tunguz

FEBRUARY 28, 2019

*Unassisted free trial creates PQLs (product qualified leads) and assisted free trials create MQLs or SQLs (marketing or sales qualified leads). To create a successful PQL conversion process, product and engineering and growth marketing work together to optimize a conversion funnel.

Startup 214

Startup Acquisition Education Pricing 214

SaaStr

MARCH 28, 2024

What’s your pulse check on the venture markets right now, today? Venture growth markets have been challenging in the past two years, but we are starting to see some real deal and investment velocity among pretty impressive businesses. That, and give your investors more homework. #4.

Venture Capital 280

Venture Capital Cybersecurity Artificial Intelligence Scale 280

SaaStr

JUNE 3, 2022

How to Build a Performance Marketing Operation: What Roles, What Scope, and How to Start with Meta (Facebook)’s Head of B2B SaaS EMEA. How to Run Sales and Marketing Ops Across Multiple Continents with LumApps CRO and VP of Growth Marketing.

Mobile 279

Mobile Scale SMB Travel 279

Sales Hacker

NOVEMBER 8, 2024

Hottest GTM jobs of the week Business Operations & Strategy Analyst, GTM at Owner (Remote – US/Can) Director of Demand Generation at OfferFit (Remote – US/Can/Latam) Product Marketing Manager at Vanta (Remote – US) Senior Growth Marketing Manager at UserEvidence (Remote – US) Enterprise Account Executive at Document Crunch (..)

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

User Pilot

OCTOBER 5, 2023

TL;DR Growth marketing automation involves using specialized tools to optimize growth processes and strategies. Growth marketing automation isn’t the same as email marketing automation. The former is a broader concept that encompasses email marketing but also includes the automation of other tasks.

Scale 105

Scale Marketing Growth Marketing Payment Features 105

SaaStr

FEBRUARY 15, 2023

.” – Kim Walsh Hiring and collaboration for growth The product marketing team is the first function to hire for. Product marketing takes care of messaging, positioning, understanding the customer and buyer persona, and more. The next hiring focus should be growth marketing.

Scale 244

Scale Sales Hiring CTO Hire Scaling 244

SaaStr

AUGUST 15, 2019

Or push out that incredible growth marketing campaign no one else thought work would. They just are so much more incredibly valuable in their output. They can build that incredible feature no one else could build. Or close that critical customer that you don’t quite deserve. You have to learn to hustle. Really hustle.

Startup 251

Startup Sales Hiring Finance Acquisition 251

SaaStr

MAY 28, 2024

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Those people, especially strategists, won’t execute on anything or aren’t needed until your company is more mature.

Sales Hiring 312

Sales Hiring Scale AI Search AI 312

SaaStr

OCTOBER 22, 2019

Director+ of Growth Marketing. Ideally, some experience in a higher churn or media environment (but that’s not necessary). This is a job that requires visiting customers and mapping out stakeholders. Director of Equality, Inclusion and Diversit y.

Sales Hiring 36

Sales Hiring Scale Social Media B2C 36

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 116

Travel Systems Review Growth Marketing Social Media 116

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 109

Strategy Marketing B2B Growth Marketing 109

Intercom, Inc.

JUNE 27, 2018

Rachel Hepworth, Head of Growth Marketing at Slack. Casey Winters, former growth leader at GrubHub and Pinterest. Shaun Clowes, former Head of Growth at Atlassian, and many more. It’s a series of self-contained excerpts and essays from industry leaders who have grown businesses from $0 to many billions in revenue.

Acquisition 157

Acquisition Retention Metrics User Experience 157