SaaStr

JANUARY 9, 2023

By 2025, more than half of the workforce will be made up of millennials and Gen Zs, with the innovative ideas they bring to the table. . Testing is at the heart of growth marketing. Experiment with every marketing element to see what works and doesn’t. Workforce distribution. User behavior. Content channels.

Social Media 246

Social Media B2C Marketing B2B 246

SaaStr

OCTOBER 8, 2023

He leads the Product Management team that delivered Rhythm, a first-of-its-kind innovation that translates buyer behavior into the most immediate and impactful seller actions in a single prioritized workflow. Frank Dale is SVP of Product at SalesLoft, the industry’s first AI-powered revenue workflow platform.

Innovation 282

Innovation AI Communication Revenue 282

Sales Hacker

NOVEMBER 8, 2024

The new funding will accelerate product development for the hospitality industry, with continued innovations in review management and digital guest experiences.

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

OpenView Labs

NOVEMBER 11, 2019

We expect to see continued growth and innovation in the coming years, and will continue to track new and existing companies leading the pack with product led growth strategies. Click the image above to see a larger version of the Market Map. The post The Product Led Growth Market Map appeared first on OpenView.

Growth Marketing 43

Growth Marketing Marketing Finance Acquisition 43

Intercom, Inc.

DECEMBER 21, 2020

Graham Ó Maonaigh, Senior Growth Marketing Manager. Even though it’s so simple, the absolutely most transformational tip was banning the use of the ?? emoji because it can be accidentally misinterpreted in the wildest ways. The sudden evolution of e-commerce. This was the context for the remarkable S.H.O.P. Revising the words we use.

Technical Review 232

Technical Review Healthcare Communication Content Marketing 232

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 113

Revenue Marketing Customer Lifetime Value B2B 113

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 109

Strategy Marketing B2B Growth Marketing 109

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. If so, we’ve got you covered. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

FastSpring

MARCH 3, 2023

About Frederic (Fred) Linfjärd Fred is the Director of Growth Marketing at Planday and the former Head of Commercial Innovation at Capture One, where he 4x’d their revenue, leading to an acquisition.

Merchant Services 148

Merchant Services Payment Services Outsourcing Services SaaS Payments 148

Sales Hacker

APRIL 18, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. As an innovation leader, you know this. Join Kristina Finseth (Sr. Your phone buzzes and you’re presented with the daily special.

Mobile 101

Mobile Innovation Growth Marketing Sales 101

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 116

Travel Systems Review Growth Marketing Social Media 116

Totango

MAY 15, 2024

Explore the current challenges, market opportunities, and transformative potential of AI in CS as Totango + Catalyst leaders Chris Winkler , Head of Product Marketing, and Kellie Vivanco , Head of Customer Growth Marketing, share their take on key takeaways from the event. #1:

Customer Success 110

Customer Success Underperforming Technical Team AI Technical Review 110

ChurnZero

JUNE 10, 2021

The nominees are evaluated based on six criteria: entrepreneurial leadership; talent management; degree of difficulty; financial performance; societal impact and building a values-based company; and originality, innovation and future plans. These visionary leaders deliver innovation, growth and prosperity that transform our world.

Entrepreneurship 98

Entrepreneurship Innovation Consulting Leadership 98

FastSpring

MARCH 6, 2023

That is, until he unlocked explosive growth with a 40% increase in conversion rate for Capture One — by reducing the resources the company put into running an online store, freeing up their IT team to work on building innovative new products. to 11:45 a.m. Click here to let us know you’re interested in attending. Send us an email.

Payment Methods 78

Payment Methods Scale Finance Payment Services 78

User Pilot

SEPTEMBER 9, 2024

Starbucks launched the “My Idea” platform for continuous innovation and growth. Spotify encourages customer-led growth through its “Spotify Wrapped” campaign. Userpilot offers different features for executing a customer-led marketing strategy, such as: Event analytics to understand the customer journey.

Strategy 111

Strategy Marketing Social Media Software Review 111

Sales Hacker

FEBRUARY 2, 2024

Fora is an innovative executive relationship management (ERM) platform poised to transform C-suite decision-making through cutting-edge AI technology. Fora: Just stepped out of stealth and announced its $3.8m Seed funding. Read about their debut to the world.

Metrics 123

Metrics Revenue Scale Marketing 123

Teamgate

DECEMBER 11, 2019

They can probably do all the growth hacking ideas in this article better than the words could explain it. So if you really mean business, touching base with growth marketing experts who know product innovation, user experience management, and technical target marketing will earn you back more of what you invested in them in the first place.

Growth Hacking 89

Growth Hacking Startup Investment Business Model 89

Mucker Capital

NOVEMBER 8, 2023

This enables the startup to develop innovative and distinctive positioning strategies within the market. For instance, mechanics focus on product innovation and market dominance, mothers prioritize customer relationships and segmentation, and missionaries disrupt industries with visionary concepts.

Branding 98

Branding Startup Development Strategy 98

SaaStr

JULY 29, 2022

But there’s another 10% of the 100 percent that is looking for innovation. That’s the piece where this innovation budget and/or folks looking for a 10 X solution to one real problem. You probably don’t even need product marketing until you’re at eight or 10 million. They can be very good at SEO.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

Sales Hacker

OCTOBER 17, 2022

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. ” I love disruptively innovative products and Lavender is one of them. Join Kristina Finseth (Sr. Attached is my resume.

Sales Hiring 57

Sales Hiring Social Media Innovation Interviewing 57

Casey Accidental

FEBRUARY 8, 2022

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. Cross-Functional Growth: Growth Series , Advanced Growth Strategy , Retention & Engagement , Monetization & Pricing , Experimentation & Testing.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

Frontegg

JANUARY 7, 2022

Conference tracks will include: Product Lifecycle and Success Stories, Product Management Software and Innovation, Product Team Dynamic, Methodologies, and obviously some exclusive Product Manager Roundtable Talks. 9 – Growth Marketing Summit. 2 – ProductCon. 16 February, 2022 (Virtual). 11 – PLG Disrupt.

Artificial Intelligence 69

Artificial Intelligence Technical Review PayPal Software Review 69

Blulogix

FEBRUARY 13, 2024

However, this siloed approach limits the potential for innovation and responsiveness in today’s dynamic market environment. This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth.

Finance 52

Finance Marketplace as a Service B2B Payment Features 52

User Pilot

JUNE 12, 2024

Experiment, experiment, and experiment : A great growth product manager brings with them a culture of creativity, testing, and continuous discovery. Experiments should drive all innovation, from marketing campaigns to new feature development. Where to find : Available on Amazon, Apple Books, and other major book retailers.

Management 52

Management Scale Growth Hacking Acquisition 52

Sylvia Ng

FEBRUARY 17, 2016

Innovative. Create innovative technology that delights our users so that they are willing to share their positive experience with their friends, colleagues and acquaintances. Optimize the site for first-touch visitors, especially in early growth markets. Job Responsibilities – Culture & Other. Self motivated.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

User Pilot

JUNE 28, 2024

Growth marketing manager (6-8 years) : Use this opportunity to develop and implement comprehensive growth strategies, coordinate with cross-functional teams, and oversee multi-channel marketing efforts. Marketing research : Ability to analyze industry trends and competitor activities to inform acquisition strategies.

Acquisition 52

Acquisition Scale Artificial Intelligence Data Analysis 52

User Pilot

JUNE 17, 2024

Consider premium webinars from Product School or Mind the Product for in-depth user acquisition and growth marketing insights. Andrew Chen, a growth marketing expert, shares valuable tactics. Blogs & Podcasts : Stay updated with industry trends and practical tips.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

User Pilot

JUNE 28, 2024

However, even if you don’t have the requisite educational background, you can become a growth product manager by gaining appropriate work experience, starting with internships. Try finding internships in product management , growth marketing , or data analytics.

Management 52

Management Growth Hacking Technical Review Scale 52

User Pilot

JUNE 19, 2024

Andrew Chen’s Blog : Growth strategies (acquisition & retention) from a growth hacking guru. Podcasts : Masters of Scale : Growth-scaling insights from iconic business leaders. Growth Podcast : Interviews with growth marketing & product management experts.

Management 59

Management Growth Hacking Scale Customer Lifetime Value 59

Intercom, Inc.

OCTOBER 31, 2019

No, the amazing innovation of the iPhone was simply to bring a new generation of user interface to market with the touchscreen – and to really enable a different interaction that people have with the computing devices. You take, for example, the iPhone.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire Technology 169

OpenView Labs

MAY 1, 2019

Recently I surveyed over 350 SaaS companies and found that 43% of B2B software companies already have a dedicated growth team and 27% are looking to fill a growth role. Hiring for Growth. After understanding the importance of a growth team, it is critical to develop hiring criteria for this relatively new field.

Sales Hiring 56

Sales Hiring Scale SaaS Payments Growth Hacking 56

User Pilot

JUNE 12, 2024

Growth marketing manager (6-8 years) : Use this opportunity to develop and implement comprehensive growth strategies, coordinate with cross-functional teams, and oversee multi-channel marketing efforts. Business of Apps : Business of Apps has a series of podcasts on different topics, including user acquisition.

Acquisition 52

Acquisition Artificial Intelligence Social Media Data Analysis 52

OpenView Labs

OCTOBER 19, 2020

Growth marketers versus growth-focused product managers. One of the growth questions OpenView is asked most often is about the difference between growth marketers and growth-focused product managers. Growth marketers. Framework #1: The Three Ds of Growth.

Development Team Review 52

Development Team Review Systems Review Scale Technical Review 52

OpenView Labs

JULY 2, 2019

The Ultimate Product Led Growth Resources Guide. We assembled this guide as the ultimate point of truth for the most informative and innovative PLG resources. The Product Led Growth Market Map. We developed the PLG Market Map to illustrate the breadth and dynamism of this powerful growth strategy.

Scale 40

Scale Acquisition Innovation Strategy 40

User Pilot

JULY 23, 2024

Examples are: Marketo Founded in 2006, Marketo is arguably the most popular marketing automation software. Marketo is known for its innovative automation technologies, including: Lead nurturing : Marketo offers advanced lead nurturing and segmentation capabilities based on behavioral triggers.

Technical Review 105

Technical Review Social Media AI Search Software Review 105

User Pilot

SEPTEMBER 27, 2023

PLG business can focus the resources they save in this way on developing innovative features and products that even better address user needs and wants. That’s because the number of customers that the company can support doesn’t depend on the number of employees and allows the company to scale up and down depending on the demand.

Software 105

Software Scale Acquisition Onboarding 105