Casey Accidental
FEBRUARY 8, 2022
Product: Product Leadership , Product Strategy , User Insights for Product Decisions , Product Management Foundations , Mastering Product Management , Data for Product Managers (new). Engineering: Scaling Product Delivery , Technical Strategy , Engineering Management (new). Marketing Programs. Growth Marketing.
Intercom, Inc.
JULY 21, 2022
Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.
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SmartKarrot
APRIL 12, 2022
As businesses and requirements evolved, more titles such as the CMO – chief marketing officer, CTO/CIO – chief technology/information officer, CHRO – chief human resources officer, and CSO – chief sales/business development officer emerged. All thanks to the new people and newer titles emerging in the C-Suite.
Intercom, Inc.
JULY 10, 2018
Marketing shouldn’t stop after you bring on a customer. Losing customers is so painful to a bootstrapped SaaS business, so keeping (and upgrading) current customers is hugely important to growth. Moving fast is key, but it can be helpful to test a new feature with a certain segment of users before you roll it out to everyone.
Intercom, Inc.
OCTOBER 31, 2019
No, the amazing innovation of the iPhone was simply to bring a new generation of user interface to market with the touchscreen – and to really enable a different interaction that people have with the computing devices. The iPhone was an amazing step forward, not because it brought forth a faster CPU or a better digital network.
Mucker Capital
APRIL 6, 2023
If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?
Chart Mogul
JULY 1, 2020
Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.
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