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Rachel Hepworth: Introducing growthmarketing to Slack. Liam Geraghty: But first, how do you bring growthmarketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growthmarketing at Slack. Here’s Rachel.
Tim has spent his entire professional career focusing on productivity, from Sybase to TLA-Tencor to Facebook where, over his six-year tenure (2010 – 2016), the amount of revenue per employee doubled to $1.8 million apiece. The iPhone was an amazing step forward, not because it brought forth a faster CPU or a better digital network.
Gaetan Gachet : All right, so usually the way I start this session is I ask the crowd which revenue stage they’re in. So when I joined we’re pretty much pre-revenue. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. And we were acting as the CTO of Gap and whatever, another title.
Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growthmarketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.
If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?
Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growthmarketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.
Ok we’ve now got the final speaker list locked down for 2023 SaaStr Europa in LONDON on 6-7 June: CEOs, CROs and CXOS : Edith Harbaugh, Executive Chair & Co-founder @ LaunchDarkly Nowi Kallen, Managing Director @ Salesforce Ventures Spencer Kimball, CEO @ Cockroach Labs Joe Thomas, Co-founder and CEO @ Loom Sterling Snow, Former CRO @ Divvy (..)
One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot. He is a speaker in top communities on inbound marketing, startups, SaaS companies, etc. Hiten Shah is a popular entrepreneur in the SaaS and digital marketing space. He also featured in The New York Times and CB Insights. Dharmesh Shah.
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Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) Highlights: (08:58) Building the first SaaS product and transitioning to recurring revenue. (14:58) It’s all transactional revenue. And so they were trying to go get recurring revenue. It’s in New York.
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