User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Sustained growth. Data-driven optimization.

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

User Pilot

JULY 23, 2024

It boasts a ton of dedicated product analytics features among others. Some of its key features include: Custom dashboards : You can effortlessly create custom dashboards to track metrics relating to your in-app product marketing campaigns, such as feature adoption rates , activation rates , upsell rates, etc.

Technical Review 105

Technical Review Social Media AI Search Software Review 105

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. What job do they need to get done with your product? Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster?

B2B 119

B2B Marketing SaaS Social Media 119

User Pilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. Try finding internships in product management , growth marketing , or data analytics.

Management 52

Management Growth Hacking Technical Review Scale 52

User Pilot

JUNE 17, 2024

Consider premium webinars from Product School or Mind the Product for in-depth user acquisition and growth marketing insights. Andrew Chen, a growth marketing expert, shares valuable tactics. Support product marketing initiatives by identifying and targeting key user segments while working with other teams.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

User Pilot

APRIL 3, 2024

Choose your monetization model The SaaS industry offers a variety of monetization strategies, each with advantages and suitability based on the nature of your product and the expectations of your users.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

ProfitWell

SEPTEMBER 30, 2019

Your top subscription news. Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. How he thinks about product-market fit. Doctor's orders: a subscription to prescription.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

User Pilot

JUNE 26, 2024

These include conducting research to understand customer needs and analyzing product usage and user behavior to uncover improvement areas and friction points. Overall, becoming a growth product manager can help you earn $114K to $194K annually. Try finding internships in product management , growth marketing , or data analytics.

Management 52

Management Growth Hacking Scale Customer Lifetime Value 52

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

User Pilot

JUNE 28, 2024

Growth marketing manager (6-8 years) : Use this opportunity to develop and implement comprehensive growth strategies, coordinate with cross-functional teams, and oversee multi-channel marketing efforts. Support product marketing initiatives by identifying and targeting key user segments while working with other teams.

Acquisition 52

Acquisition Scale Artificial Intelligence Data Analysis 52

User Pilot

JUNE 26, 2024

Growth marketing manager (6-8 years) : Use this opportunity to develop and implement comprehensive growth strategies, coordinate with cross-functional teams, and oversee multi-channel marketing efforts. Support product marketing initiatives by identifying and targeting key user segments while working with other teams.

Acquisition 40

Acquisition Artificial Intelligence Scale Data Analysis 40

Chart Mogul

FEBRUARY 26, 2018

Most classical marketing funnels stop at the purchase. Modern product marketing approaches extend to engage with users long after the purchase event, particularly in SaaS where the emphasis is on building long-term, valuable relationships for both the vendor and customer. There must be a better way to engage with our audience?

Scale 45

Scale Content Marketing Social Media Payment Features 45

How To Buy Saas

JULY 9, 2024

You can choose how to avail of their services according to your needs, like regular subscriptions, on-demand services, or at fractional rates. Foundation Marketing provides you with services according to your needs and business size. Then look no more, Tuff Growth is here to your rescue! Pricing Price on request.

Strategy 52

Strategy Scale Social Media AI Search 52

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer.

Growth Marketing 143

Growth Marketing Scale Marketing Sales Hiring 143

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. He talks about SaaS products, marketing, and sales. Ben Murray.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

Sales Hacker

DECEMBER 6, 2024

There is also a separate category of companies experiencing true exponential growthAI companies, for example, which continue to raise at extremely high valuations, sometimes even before achieving product-market fit. Growth and expansion? Chasing down invoices?… Is itpre-sales? Post-sales? Onboarding? Engagement?

Customer Success 109

Customer Success Technical Advisors Sales Hiring Scale 109

SmartKarrot

JANUARY 12, 2022

Product-led businesses enable this by providing the customer with the “keys” to using the product and assisting them in achieving a meaningful result. Upgrading to a premium subscription becomes a no-brainer at this stage. In SaaS, product-led growth models have been becoming increasingly important.

Strategy 10

Strategy Sales Hiring B2B Customer Success 10

Incredo

NOVEMBER 1, 2019

As pricing for certain SaaS products increases, customers become less willing to spend their money without at least knowing that there are real live, actual trustworthy human beings behind the company’s website URL. Marketing: In this model, high-end marketing that facilitates brand awareness, education and trust-building is used.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: Aside from support — from both inbound marketing and operations — product is at the core of your growth marketing success. 4: Monitor user behavior metrics.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

Intercom, Inc.

JUNE 28, 2018

The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. If everything you’re doing is about trying to expand that, you’ll be in good shape for driving long-term growth in the business. You can do paid referrals or paid ads.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

The other way, within consumer products, is you have to figure out how to make a lot more money and then use different forms of paid acquisition. If everything you’re doing is about trying to expand that, you’ll be in good shape for driving long-term growth in the business. You can do paid referrals or paid ads.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. Your top subscription news. Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it.

Onboarding 65

Onboarding Scale Social Media B2C 65

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: Aside from support — from both inbound marketing and operations — product is at the core of your growth marketing success. 4: Monitor user behavior metrics.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 222

SMB Scale Startup Marketplace as a Service 222

User Pilot

MARCH 31, 2025

Are we aiming for rapid user growth in the short term? Or are we looking at long-term monetization through subscriptions or in-app purchases? Product teams, UX designers, growth marketers, and data analysts running experiments. Is the medium-term goal to build a loyal, engaged user base? Whos this for?

Mobile 71

Mobile Payment Solutions Payments Payment Methods 71