Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Ultimately, we want this prospect to register for a trial or buy a subscription.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

User Pilot

JUNE 5, 2023

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. It differs from the SaaS sales funnel which ends when a user makes their first purchase, or the SaaS marketing funnel which ends with brand advocacy.

SaaS 95

SaaS Sales Funnel Customer Lifetime Value Acquisition 95

User Pilot

NOVEMBER 29, 2023

You should analyze the behavior of users who have successfully converted from free trials to paid subscriptions and keep iterating based on what the conversion data says. Marketing automation : Implement automated workflows that nurture leads and guide them through the sales funnel, improving conversion rates.

Customer Lifetime Value 102

Customer Lifetime Value Marketing Benchmarks Acquisition 102

Full Session

DECEMBER 10, 2024

Use conversion rate optimization tools to improve critical points in your user’s journey and make a clear path to conversion through your sales funnel. Annual subscriptions come with a 20% discount. Find and eliminate the roadblocks that stop visitors from becoming customers. View the Pricing page for more info.

Software Review 52

Software Review Technical Review Systems Review Mobile 52

Incredo

NOVEMBER 1, 2019

Higher average selling prices bring higher expectations for these business relationships, such as signed contracts, premium service-level agreements, invoicing and the ability to speak to a staff member whenever problems arise. This one is less common in the SaaS industry but in general is considered by subscription based service providers.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Full Session

DECEMBER 10, 2024

Use conversion rate optimization tools to improve critical points in your user’s journey and make a clear path to conversion through your sales funnel. Annual subscriptions come with a 20% discount. Find and eliminate the roadblocks that stop visitors from becoming customers. View the Pricing page for more info.

Software Review 52

Software Review Technical Review Systems Review Mobile 52