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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

SaaStr

Low CAC, scalable growth strategies Growth engineers (this is super important!) MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. Map it all out.

Scale 246
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A Founder’s Guide to Getting More Leads – ASAP (Video + Transcript)

SaaStr

And then also what was new to me that I’m still adapting to is the high touch sales process and how much institutional effort has to go into making that happen. And so when I think about those first hires, it’s what am I going to do to do both of those things? So those things definitely translated. Jason Green : Yeah.

Scale 162
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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

User Pilot

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 97
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Why you should make retention your new growth strategy

Point Nine Land

That’s the mantra for most SaaS and subscription companies today. Startups buy ads, set up new technology and build out sales and marketing teams. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. If you want to join us, we’re hiring.) Acquire, grow, acquire some more.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

User Pilot

However, if you break down who they were asking: High-growth bootstrapped companies spend 20% less on general and administrative costs while spending 25% more on marketing compared to low growth bootstrapped companies. Does your product help employees save time while invoicing? Find the Job that Needs to Be Done (JTBD).

B2B 119
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The Stages Of A SaaS Company: When To Scale For Success

Chargify

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Finding channel/market fit. Making key hires.

Scale 74