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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

SaaStr

MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. A high-scale, modern outbound has extremely good CAC and scale. Map it all out.

Scale 246
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Dear SaaStr: How Do I Convince My Customers with Monthly plans to Upgrade to Annual Plans?

SaaStr

Large customers only pay via invoices, especially for any deal of any material size (>$10k a year). Invoices have their own annoying set of characteristics (they can be Net 60+, you have to deal with procurement, etc.). The last thing a VP in a Fortune 5000 company wants to deal with is credit card payments or monthly invoicing.

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A Founder’s Guide to Getting More Leads – ASAP (Video + Transcript)

SaaStr

Jason asked me to find the two best marketing executives that I could to talk about how to generate more leads for your company. No, keep your hands up if you want more leads for your business? So today we’re going to talk about generating leads and I think we were going to break it into three sections.

Scale 162
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What is customer acquisition cost and why does it matter?

Intercom, Inc.

Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth. When the customer converted in your shopping cart, you had to pay a payment processing fee, right? If you have a sales team, what about their salaries and commissions? Lifetime Value.

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Announcing Series: Intercom’s powerful new visual campaign builder

Intercom, Inc.

Proactive support : Send emails and in-product messages about downtimes or subscription expirations with the option to chat directly from either. With Series, your customers can seamlessly start live or automated conversations with your sales or support teams. Personal customer communication, at scale. How well does Series work?

Scale 231
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How marketers are using Custom Bots to drive more engagement

Intercom, Inc.

Our customers are already seeing value from implementing Custom Bots on their website by personally engaging new visitors with video, automatically qualifying leads and nurturing new trial users to paid plans. As a result, we were experiencing issues of scale as we didn’t have 24 hour coverage,” notes Paulo. .

Scale 128