Remove Growth Marketing Remove Payment Features Remove Underperforming Technical Team
article thumbnail

Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

article thumbnail

Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Software Review Sites (and how to turn customer reviews into cash)

Incredo

Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address.

article thumbnail

An Overview On Teresa’s Torres Continuous Discovery Framework

User Pilot

Continuous discovery is the process of conducting small research activities through weekly touchpoints with customers, by the team who’s building the product. In other words, it’s a mindset of developing a cadence of having conversations with your customers and getting regular feedback from them. The product team and the trio.

article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in! Click To Tweet.

article thumbnail

The Stages Of A SaaS Company: When To Scale For Success

Chargify

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74
article thumbnail

How to Use Marketing Experimentation to Boost Your Marketing ROI

User Pilot

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!