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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale.

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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

developers saying they built app x using Cloudinary) The great thing about these three sources is they are sustainable, replicable, and efficient. If you look at Cloudinary’s Enterprise business today, 40% of the account’s first payment with Cloudinary was with a self-service plan. They’re very different.

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

User Pilot

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. What Is a Merchant of Record and Why Is the MoR Model Great for Software Companies?

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12 Funnel Tracking Software Tools For Data Analysis in SaaS

User Pilot

Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. What is a funnel-tracking software solution?

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AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 2 (Pod 608 + Video)

SaaStr

When you hire your first couple reps, they do need to have sold a software product. It can work out a little bit for tiny SMBs, but it doesn’t work in software, okay? Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing.

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7 Thoughts on Building Your First Partner Program

SaaStr

It sounds expensive, and it is, but think about the payments to the partner as a marketing cost. You’ll see it’s hard to find as effective a marketing program as whatever you pay your partners. Better not to bring the partner in at all, otherwise … no matter how good the solution itself. Be patient.

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