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As Cloudinary grew its revenues and Enterprise customer base, they were met with very specific requirements. developers saying they built app x using Cloudinary) The great thing about these three sources is they are sustainable, replicable, and efficient. The solution is to separate how you think about new GTM motions vs. mature ones.
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You’ll never scale revenue if you can’t get two people to hit quota. When you hire your first couple reps, they do need to have sold a software product. It can work out a little bit for tiny SMBs, but it doesn’t work in software, okay? “Do you have a Hubspot integration?” ” “Yes.”
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It turned out that this approach worked really well (so well that I went on to co-found Sendoso, a sending platform — but that’s a story for another time). No tech tool is the magic solution. It’s essential to make smart investments in the platforms you use to boost your sales efforts. Make sending contracts easier.
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