Tom Tunguz

FEBRUARY 26, 2025

They prioritize revenue growth, market share and profit maximization differently. Maximization (Revenue Growth) - maximize revenue growth in the short term. The product marketing team initially charged a modest premium for the enterprise product, but demand was immaterial.

SaaS Payments 273

SaaS Payments Pricing Strategy Scale 273

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. How do you think about hiring? Interested in attending?

VP of Engineering 220

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 220

SaaStr

JULY 30, 2023

Build A Growth Team After You Have Product Market Fit The job of growth teams is to experiment and fail at least 70% of the time. The role of marketing teams is to succeed, ideally 100% of the time. So when do you hire a growth team at an early-stage startup?

Scale 246

Scale Sales Hiring Banking AI 246

SaaStr

FEBRUARY 15, 2023

Marketing, design, and product teams work to optimize one end of the funnel at the cost of the other. The value of a competent growth team lies in unifying these functions and working with aligned goals. If you have product market fit, don’t wait to implement outbound. 20 million?

Scale 244

Scale Sales Hiring CTO Hire Scaling 244

SaaStr

MAY 25, 2024

The team had all of this infrastructure for the main product and decided to use that same infrastructure to apply it to new products. They were cannibalizing Programmable Media without product market fit, which is a big no-no. This is where the big mistake came in.

Scale 312

Scale Sales Hiring SaaS Payments Development 312

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Integration with other tools.

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

SaaStr

MAY 28, 2024

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Not necessarily.

Sales Hiring 306

Sales Hiring Scale AI Search AI 306

Buffer Resources

JULY 11, 2024

  Here's an example from Buffer's Director of Growth Marketing, Simon Heaton : Day 9 Reflect on a piece of feedback you received recently and how it helped you improve your approach to work, life, or content. Day 7 Share your 'new week' routine — how do you psych yourself up for Mondays?

Branding 123

Branding Social Media B2C Engagement 123

SaaStr

MAY 13, 2024

More on this here: Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them Product Marketing. In big companies, product marketing is closely tied to brand and market positioning, so is part of “marketing”.

Sales Hiring 273

Sales Hiring Marketing Branding Product Marketing 273

SaaStr

FEBRUARY 4, 2022

My first five hires at Klayvio were the heads of brand, performance, product marketing, self-serve, and analytics operations and research. Compassion and accountability can go together in a successful, hyper-growth marketing team. Don’t forget to take your foot off the pedal once in a while.

Scaling 260

Scaling Marketing Management Branding 260

SaaStr

AUGUST 27, 2024

It could be schools, co-marketing with integrated products, licensing or credential organizations, etc. Tech companies are afraid of service businesses, but in the context of growth marketing, you shouldn’t be afraid of a service business on top of your tech product that drives acquisition.

Scale 285

Scale AI Search Sales Hiring Social Media 285

SaaStr

SEPTEMBER 24, 2023

Jessica Gilmartin is the Chief Marketing Officer at Calendly, where she leads all aspects of marketing including brand awareness, creative, demand generation, and product marketing. Jessica brings nearly 20 years of marketing and leadership experience to Calendly. Ada is a secret gem I’ve recently discovered.

Marketing 300

Marketing Leadership Engineering Enterprise 300

SaaStr

SEPTEMBER 17, 2023

Sarah Scharf leads product and brand marketing for Vanta – the company on a mission to secure the internet and protect consumer data.

Marketing 293

Marketing Scale Mobile Branding 293

Sales Hacker

NOVEMBER 8, 2024

Hottest GTM jobs of the week Business Operations & Strategy Analyst, GTM at Owner (Remote – US/Can) Director of Demand Generation at OfferFit (Remote – US/Can/Latam) Product Marketing Manager at Vanta (Remote – US) Senior Growth Marketing Manager at UserEvidence (Remote – US) Enterprise Account Executive at Document Crunch (..)

Scale 111

Scale Sales Recruiting Sales Hiring AI Search 111

SaaStr

NOVEMBER 30, 2023

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Scale 274

Scale Sales Hiring Scaling Outsourced Development 274

OpenView Labs

FEBRUARY 2, 2021

It’s now time for companies to put their foot on the gas and get back to hyper-growth—and those who don’t risk being left in the dust. The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

NOVEMBER 22, 2021

Are you post product market fit? And it might potentially be the case that you’re a hybrid and part of your company has figured out product market fit, but there’s an act two in your company that’s still figuring it out. The second dimension is where are you on that journey?

B2C 301

B2C Scale Consulting Sales Hiring 301

Intercom, Inc.

JUNE 27, 2018

Or it could be that you’ve found product market fit but are struggling with getting pricing right. There aren’t silver bullets or one size fits all answers to any of these common growth hurdles, but we can still learn a great deal from those who’ve ran the course before us. Sean Ellis, CEO GrowthHackers.

Acquisition 157

Acquisition Retention Metrics User Experience 157

SaaStr

NOVEMBER 16, 2022

Even a stretch one before you have two reps that hit quota because a head of sales’ job is to hire reps three through 300, not to create product market fit. Half the folks here will tell you their mis-hire in marketing just did branding and product marketing and corporate marketing.

Sales Hiring 273

Sales Hiring VP of Engineering Payment Methods Scale 273

User Pilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages.

Advertising 105

Advertising Software Review Social Media SaaS 105

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

User Pilot

JULY 23, 2023

An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. A content marketing team for driving traffic and engagement through valuable content. Their main objective is to ensure sustainable business growth.

B2B 97

B2B Sales Hiring Marketing Social Media 97

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot customer review on G2. Userpilot tools for A/B testing.

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

AUGUST 22, 2024

Maja Voje is a prominent entrepreneur, mentor, and growth marketing expert known for her “real world, real results” approach. As the founder of Growth Lab, she’s worked with tech giants like Google and Rocket Internet, helping them drive product success. How did Maja Voje get started in growth marketing?

Scale 105

Scale Blockchain Growth Hacking Consulting 105

SaaStr

OCTOBER 30, 2021

However, in just under 4 years experience at Gorgias, I feel like I have acquired a master’s in sales and a minor in data analytics, growth marketing, automation, and process building. This may make sense when you are pitching to investors to assure them that the market size is large enough to consider your company.

Scale 284

Scale Sales Hiring Sales Underperforming Technical Team 284

Intercom, Inc.

MARCH 29, 2018

Do you find yourself having to turn away people that don’t have product/market fit yet? Adam: With the companies you’re working with or just observations you’ve made throughout your career, what’s a common mistake you see growth marketers making with experiments? It’s being impatient.

Scale 192

Scale Business Content Marketing Interviewing 192

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. When it comes to growth, it’s tempting to boil the recipe down to just a few ingredients. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it.

Payments 186

Payments Scale Revenue SaaS Payments 186

Sales Hacker

JUNE 28, 2021

What the heck is revenue marketing? Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? Revenue marketing is just one example. How is revenue marketing different from other marketing models?

Revenue 112

Revenue Marketing Customer Lifetime Value B2B 112

Intercom, Inc.

JUNE 7, 2018

Adam: Let’s say we’re at a company that’s found product/market fit and is beginning to meaningfully invest in growth. Can you define that for us and explain why you see that as such an important piece of the growth puzzle? One thing you advocate for at this stage is what you call the “North Star Metric.”

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

FastSpring

MARCH 3, 2023

Your Developers Are Too Busy To Focus On Your Product If you find yourself in a situation where you’re spending a lot of in-house development resources to build and maintain your backend monetization setup with Stripe, this is an issue. This often happens when your setup requires complex integrations that are difficult to maintain.

Merchant Services 148

Merchant Services Payment Services Outsourcing Services SaaS Payments 148

Intercom, Inc.

FEBRUARY 13, 2019

This is the reality of the job for a product marketer, so it’s on you to make the most with what you have. It differs from release notes, in that it’s not just a bulleted list of technical changes, and it differs from help docs because its primary purpose is not to improve product proficiency. Curating a changelog.

Scale 134

Scale Scaling Social Media Product Marketing 134

Tom Tunguz

MAY 6, 2013

This is true for growth, marketing, fund raising, hiring, financial planning, management and many other functions of startups. At last week’s Growth Hacking conference Eliot Schmuckler, responsible for growth at LinkedIn and now VP of Product & Growth at Wealthfront presented his techniques for driving growth.

Engineering 100

Engineering Sales Hiring Growth Hacking Startup 100

GetUplift

JULY 4, 2024

Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy. “Our They’re a great partner.

Scale 75

Scale Technical Review B2B Strategy 75

User Pilot

FEBRUARY 20, 2024

The difference between a data product roadmap and the traditional approach is the former relies heavily on data. Find product-market fit : By analyzing user interactions, feedback , and needs, you’re better positioned to tailor your product to meet those demands more precisely, enhancing product-market fit.

Data 105

Data Customer Lifetime Value Software Review Churn 105

Intercom, Inc.

JULY 13, 2018

If you don’t have a product that can fit that channel, then I would recommend not leveraging that. For example, at contentmarketer.io, we had a product that was kind of okay, and we were still validating product–market fit. Naturally, I went to town as a marketer. Rachel Hepworth, Head of Growth Marketing, Slack.

Acquisition 156

Acquisition Strategy SaaS Payments Content Marketing 156

Buffer Resources

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work.

Marketing 123

Marketing Machine Learning Artificial Intelligence Scale 123

User Pilot

SEPTEMBER 9, 2024

Recognizing the value of a community, Userpilot created a collaborative space on a Facebook group that brings together growth marketing professionals from different walks of life to share their best use cases, help each other troubleshoot, discuss new feature releases , and so on. Join other product marketing geeks.

Strategy 111

Strategy Marketing Social Media Software Review 111