Tom Tunguz

FEBRUARY 26, 2025

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. They prioritize revenue growth, market share and profit maximization differently. Cost-based pricing is when startups mark up the product they sell by some margin.

SaaS Payments 276

SaaS Payments Pricing Strategy Scale 276

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. Lesson #2: Create Credible Technical Content Cloudinary didn’t have a marketing organization. Self-service here, Enterprise motion here, and they shall never meet.

Scale 312

Scale Sales Hiring SaaS Payments Development 312

FastSpring

MARCH 3, 2023

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.

Merchant Services 148

Merchant Services Payment Services Outsourcing Services SaaS Payments 148

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. What is growth marketing? What is the growth marketing framework?

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

Intercom, Inc.

NOVEMBER 27, 2019

That kind of growth? “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. Product, marketing, and sales are table stakes for growth.

Payments 186

Payments Scale Revenue SaaS Payments 186

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. Not necessarily.

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. The four major SaaS life cycle stages we’ll cover: Pre-startup. Pre-Startup.

Scale 74

Scale SaaS Payments Scaling Payment Services 74