Casey Accidental

FEBRUARY 26, 2024

In my recent essay about second products , I talked about how the goal of building a second product is not the traditional concept of product/market fit we’ve all been raised on regarding startups. In some ways, our goal with a second product is easier, and in some ways, much harder.

Underperforming Technical Team 63

Underperforming Technical Team Scale GCP(Google Cloud Platform) Startup 63

GetUplift

JULY 4, 2024

They’re truly partners and an extension of our team. Michela Fossati-Bellani VP of Growth Marketing , Strata Identity Optimizing your website, campaigns and marketing strategy for conversion — regardless if it’s to a free trial, a paid plan, a demo, a sales call or a sign up for the company newsletter — is never easy.

Scale 75

Scale Technical Review B2B Strategy 75

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Sustained growth. Data-driven optimization.

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

OpenView Labs

APRIL 13, 2020

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Monetization.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Baremetrics

APRIL 16, 2021

If so, how much money will you need to build your product and get it to market and what types of capital will you employ to do so? This capital should be used for product development and the people required to help you build it. This is not the time to invest in sales and marketing. Debt capital gets a bad name.

Venture Capital 66

Venture Capital Technical Review Underperforming Technical Team SaaS 66

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in!

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

User Pilot

APRIL 19, 2024

Effective market research requires clear and measurable objectives, guiding decision-making and ensuring relevance to the project’s needs, and should be accompanied by appropriate methods , including both primary and secondary research. This allows businesses to tailor their offerings and engage more effectively with their target market.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

OpenView Labs

SEPTEMBER 19, 2019

Sales teams were primarily responsible for driving revenue through outbound calls. Marketing and sales teams started working hand-in-hand to offer a better experience by educating and nurturing leads with low buying intent first, until they become sales-ready. This is the idea behind the traditional inbound marketing framework.

Strategy 40

Strategy Technical Review Underperforming Technical Team Acquisition 40

User Pilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer.

Growth Marketing 143

Growth Marketing Scale Marketing Sales Hiring 143

Sales Hacker

DECEMBER 6, 2024

Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams. For labor-intensive, highly technical products, the connection to revenue may be less direct.

Customer Success 109

Customer Success Technical Advisors Sales Hiring Scale 109

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . Skills for SaaS Sales Team. 6 Essential skills for SaaS inside sales team to boost product’s sales. 3 examples for you).

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Intercom, Inc.

JUNE 28, 2018

For instance, in a workplace you don’t need to ‘follow’ your coworkers; you’re on teams automatically, you know you’re on the same email domains, and it’s much easier in many ways. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

For instance, in a workplace you don’t need to ‘follow’ your coworkers; you’re on teams automatically, you know you’re on the same email domains, and it’s much easier in many ways. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 219

SMB Scale Startup Marketplace as a Service 219