Remove Growth Marketing Remove Revenue Remove Underperforming Technical Team
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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. Together, we developed sales pitches, built out a robust sales process in just a couple of weeks.

Scale 284
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The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov

SaaStr

Every week, there are significant new developments in tech. They’re a revenue AI company aiming to increase revenue and sales productivity. If you go to a team and say, “I can do 70% of what your team is doing now automatically and at a fraction of the cost.” It’s a playbook you’re developing, and it’s not easy.

Scale 306
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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182
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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

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Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 577)

SaaStr

In some ways they’re a next-generation marketing automation system for restaurants, sort of a, they’re a Toast partner but a Toast Plus. And I’ve watched them fairly quickly scale, to soon they’ll be at 10 million in revenue. First of all, let’s flip the two points you asked.

Scale 273
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Sean Ellis on charting a path toward sustainable growth

Intercom, Inc.

Meanwhile, Sean has used that same approach to growth at LogMeIn, Eventbrite, Lookout and Qualaroo. Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services.