Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. Ramli: For SaaS users, I’m going to go to self-serve first.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

SaaStr

MAY 1, 2021

How does a SaaS company reach enterprise buyers? Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. The post SaaStr Podcast 449: How Notion is Winning at Enterprise SaaS by Building Community appeared first on SaaStr.

Enterprise 317

Enterprise Scale B2C SaaS 317

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. What is growth marketing? What is the growth marketing framework?

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

SaaStr

SEPTEMBER 19, 2022

Dear SaaStr: What makes the ideal Demand Generation candidate for a growth-stage SaaS company? at another SaaS company that sold about around your price point. A related classic post here: Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them.

SaaS 279

SaaS Pricing Revenue Marketing 279

SaaStr

MAY 18, 2021

More here: Public SaaS Company Disclosure Metrics for Retention and Renewal Rates. The post Dear SaaStr: How Much (what %) of Revenue (ARR) Comes From Renewals in a SaaS Company? Its net revenue retention at IPO was about 130% and the majority of its new bookings come from its existing customers. Whatever it is, measure it. Segment it.

Merchant Services 279

Merchant Services Revenue SMB SaaS 279

SaaStr

MAY 4, 2023

Amplitude VP of EMEA & Head of Growth Marketing, CMOs of RTP Global & Zapier, CEOs of Pocketlaw & Remote, and MP of Threshold VC! We’re less than 5 weeks away from SaaStr Europa in London, June 6-7 ! As always, we have an amazing agenda for you! The post New SaaStr Europa Speakers! appeared first on SaaStr.

Growth Marketing 130

Growth Marketing Marketing SaaS Management 130

SaaStr

APRIL 1, 2024

Dear SaaStr: Funding Aside, What Are The Top 3 Things That Stop SaaS Companies From Growing From ~$25k MRR to ~$250k MRR? The post Dear SaaStr: Funding Aside, What Are The Top 3 Things That Stop SaaS Companies From Growing From ~$25k MRR to ~$250k MRR? Let’s step back. It’s not big enough yet. But it’s real.

SaaS 290

SaaS Churn Metrics Growth Marketing 290

SaaStr

NOVEMBER 3, 2022

So we’ve talked about it often here at SaaStr, but things are just so … odd right now in SaaS. And while AWS’s growth is down a bit, it’s still at epic levels, Azure isn’t even really down, and Google Cloud is growing faster than ever. The latter is the most important for raising venture capital.

AWS 351

AWS Venture Capital Azure Cloud 351

SaaStr

OCTOBER 16, 2023

We’ve got at least 6 roles open: Director of Email / Growth Marketing. Build relationships with the top marketers in SaaS! We’re hiring at SaaStr!! Take over our complex email campaigns to drive event attendance and ticket sales, as well as our 4 weekly newsletters. VP/Director of Events. Own 50+ accounts.

Sales Hiring 299

Sales Hiring Healthcare Growth Marketing Sales 299

SaaStr

FEBRUARY 20, 2022

Everyone has awoken to how important Content Marketing is in SaaS and almost anywhere in building an audience, awareness, and leads. Content Marketing is one of the top 5 initiatives of almost any growth marketer or demand gen leader now. What did I learn?

Scale 296

Scale Content Marketing Consulting Scaling 296

SaaStr

DECEMBER 14, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s the #1 bit of advice you’d give to SaaS founders today? To prioritize efficient growth. #4. What’s your pulse check on the venture markets right now, today?

Venture Capital 288

Venture Capital Benchmarks Cloud compliance 288

SaaStr

OCTOBER 15, 2022

The industry has been turned on its head, as we went from private 100x ARR deals in 2021 to public SaaS companies trading at 5x ARR on average in 2H’22 and with multiples at all-time lows for the past 6 years. This week in enterprise software: Top 10 #SaaS #Cloud multiples as of today's market close.

Startup 279

Startup Cloud Growth Marketing Enterprise 279

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

Merchant Services 148

Merchant Services Payment Services Outsourcing Services SaaS Payments 148

SaaStr

OCTOBER 11, 2022

We’re at the epic Tobacco Docks in East London from 6-7 June bringing together 4,000 SaaS founders, execs and VCs, 200+ speakers, and 1000+ Braindates and 1-on-1s. Great sessions on PLG, growth marketing and demand gen. SaaStr Europa comes to London in 2023 ! And grab super cheap early-bird tickets here.

Cloud 275

Cloud Growth Marketing Startup Branding 275

SaaS Metrics

DECEMBER 6, 2023

In today’s digital age, the SaaS (software as a service) industry is booming, driven by rapid technological advancements and evolving business needs. Understanding the fundamentals of SaaS marketing is crucial to thriving in this competitive landscape.

Growth Marketing 52

Growth Marketing Marketing SaaS Technology 52

OpenView Labs

APRIL 18, 2019

Product led growth (PLG) is the future of SaaS. While the terminology is new to many of us, this go-to-market strategy has been gaining popularity across the software ecosystem for years. More than 250 companies are featured in our Market Map. Click the image above to see a larger version of the Market Map.

Growth Marketing 70

Growth Marketing Marketing Finance Acquisition 70

SaaStr

MAY 28, 2024

Maybe you’re doing vertical SaaS, selling to governments, or it’s a more complicated product than they’ve sold before. A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Marketing doesn’t convert overnight.

Sales Hiring 311

Sales Hiring Scale AI Search AI 311

Kellblog

AUGUST 2, 2024

As readers will hopefully know, I’ve been running a podcast with Ray Rike for about the past year called SaaS Talk with the Metrics Brothers, Growth and CAC. Ray’s growth and I’m CAC.) If that name rings familiar, it’s because our naming inspiration was Car Talk with the Tappet Brothers, Click and Clack.

SaaS 103

SaaS Consulting Benchmarks Forecasting 103

SaaStr

JULY 30, 2023

What is one thing all hyper-growth SaaS companies have in common? “A A growth team that takes risks and looks for outlier effects,” says Guillaume “G” Cabane, Co-Founder at Hypergrowth Partners, a collective of advisors, VPs, and others working on an equity basis with companies like Maze, ramp, and Honeycomb.io.

Scale 246

Scale Sales Hiring Banking AI 246

SaaStr

JUNE 3, 2022

More importantly, it’s a great chill opportunity to meet a few other SaaS execs by the sea before things really rev up. SaaS Secret Sauce: How the CEO –> CRO Dynamic Drives Growth with Marketo’s Co-Founder. How to Run Sales and Marketing Ops Across Multiple Continents with LumApps CRO and VP of Growth Marketing.

Mobile 278

Mobile Scale SMB Travel 278

SaaStr

MAY 2, 2019

Amelia Ibarra, VP of Marketing at SaaStr, and I will be talking about lessons learned in Content Marketing and Growth Marketing from SaaStr itself. Build the #1 podcast in SaaS. Next Tuesday, Sam Parr of the Hustle (with 1,000,000+ subscribers!!), Drive 20,000+ a year to our events. Mistakes and all.

Content Marketing 211

Content Marketing Growth Marketing SaaS Marketing 211

SaaStr

JANUARY 9, 2023

Amidst oversaturated markets and economic downturns, how are SaaS companies navigating acquiring more users and hitting high-profit margins? Chief Creative Officer Melissa Rosenthal and Chief Growth Officer Gaurav Agarwal share the secret to ClickUp’s rapid growth through big bets and bold marketing tactics. .

Social Media 246

Social Media B2C Marketing B2B 246

Buffer Resources

AUGUST 21, 2024

This course is perfect for you if you want to grow your following and develop a social media marketing plan to earn a sustainable income as a full-time creator. 6: Content marketing blueprint Best course for SaaS businesses looking for social media marketing inspiration Price : Free version available.

Social Media 114

Social Media Marketing AI Search Systems Review 114

Tom Tunguz

SEPTEMBER 20, 2016

Today, we’ll dig into valuation metrics to see if there’s any systematic bias in the investor community for SMB, Mid-Market and Enterprise SaaS companies. SMB is less than $10k, Mid-Market is between $10k and $100k, and Enterprise is greater than $100k in average customer value.

SMB 100

SMB Scale SaaS Marketing 100

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. After all, SaaS has a unique character. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. What’s the best way to set up a compelling offer for your SaaS PPC landing pages?

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

SaaStr

AUGUST 15, 2020

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.

AWS 338

AWS Churn Enterprise Engagement 338

Cobloom

JUNE 3, 2019

SaaS metrics provide answers to important questions: how can we increase customer acquisition ? But the trouble is, many SaaS companies track the wrong metrics, in the wrong way, or worse still, overlook crucial KPIs entirely. How to calculate them for your own SaaS company. How profitable are our customers?

Metrics 105

Metrics SaaS Benchmarks Acquisition 105

SaaStr

APRIL 11, 2020

OK, maybe growth overall is at 10% this year. But many of you will have one segment that is still seeing faster growth, e.g. healthcare. Or SaaS customers. Segment growth goals now per vertical / industry, not just deal size. But a lot of SaaS vendors are seeing discovery calls are way up. Or esports.

Revenue 358

Revenue Healthcare B2B Branding 358

SaaStr

MARCH 28, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s the #1 bit of advice you’d give to SaaS founders today? What’s your pulse check on the venture markets right now, today? Check that out here.

Venture Capital 279

Venture Capital Cybersecurity Artificial Intelligence Scale 279

Sales Hacker

NOVEMBER 8, 2024

For B2B SaaS companies, building a base of advocates – customers who champion your brand can be a pivotal go-to-market advantage. GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor.

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

Intercom, Inc.

MAY 24, 2018

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStr

JUNE 4, 2024

Key Takeaways Outbound lives within growth marketing ops. Because you’re getting high-quality information on prospects within minutes, which is hard to pull off without such a platform. Embrace it because it’s not going back. The core use cases for AI in demand gen workflows are TAM building, leading scoring, and personalized outreach.

Scale 297

Scale AI Marketing Advertising 297

SaaStr

JULY 22, 2021

Too many SaaS companies don’t really track what % of their customers come from word-of-mouth. More on Second Order Revenue in SaaS here: SaaStr | CLTV Isn’t The Whole Story. Even at $1B+ in ARR, 33% of HubSpot’s customers still come from word-of-mouth. More here. In fact, it’s still their #1 source of new customers.

Sales Hiring 358

Sales Hiring Scale Customer Success Branding 358

User Pilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1.

Advertising 105

Advertising Software Review Social Media SaaS 105

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. What is growth marketing?

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

SaaStr

OCTOBER 26, 2020

And since this upgrade really doesn’t require shipping any new features, fixing any bugs, or really needing anything from any other functional group … it makes sense to be a Top 3 project for a new marketing lead. And importantly, I find SaaS start-ups in the $1.5m-$10m ARR often fall into this trap. They should be.

Marketing 340

Marketing Engineering Revenue Branding 340

User Pilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing SaaS 98