Tom Tunguz
FEBRUARY 26, 2025
But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. They prioritize revenue growth, market share and profit maximization differently. Many infrastructure as a service companies do this. AWS, Twilio, Heroku, etc.
SaaStr
MAY 25, 2024
Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. Lesson #2: Create Credible Technical Content Cloudinary didn’t have a marketing organization. Self-service here, Enterprise motion here, and they shall never meet.
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FastSpring
MARCH 3, 2023
When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.
User Pilot
AUGUST 14, 2023
Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. What is growth marketing? What is the growth marketing framework?
OpenView Labs
DECEMBER 21, 2020
Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020: remote work. Other big themes were around data, the continued adoption of product led growth, and building communities.
Intercom, Inc.
NOVEMBER 27, 2019
That kind of growth? “The reason why businesses grow is they’re in a great market” It’s this approach to scaling their business that has enabled Paddle to achieve 2475% revenue growth over the last four years. They grow because they are in more markets. It requires thinking at a different scale.
User Pilot
FEBRUARY 28, 2024
HubSpot is a growth marketing solution that helps amp up lead generation with landing pages and easy customer relationship management. helps with high-touch marketing through social media campaigns and gives insights to improve the buying process. A funnel refers to any journey that users take in SaaS.
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