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Growth Marketing vs Demand Generation: What Are the Differences?

User Pilot

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.

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The Growth Marketer Role in SaaS: All You Need to Know

User Pilot

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

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12 Funnel Tracking Software Tools For Data Analysis in SaaS

User Pilot

But with so many tools in the market, which one should you choose for product analytics ? TL;DR Funnel tracking lets you track user activities across various user journeys. Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels.

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LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

Buffer Resources

I treat my LinkedIn profile like a sales pitch Potential clients may come across my content on their feeds, but they’ll definitely be visiting my profile to check out my experience and skills before they consider working with me.

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SaaS Conversion Funnel: How to Track & Drive Growth

User Pilot

TL;DR The SaaS conversion funnel is a visual representation of your ideal customer journey from awareness to product adoption and revenue expansion. It differs from the SaaS sales funnel which ends when a user makes their first purchase, or the SaaS marketing funnel which ends with brand advocacy.

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. I’m a growth marketer who specializes in SaaS.

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Speak Softly and Carry a Big Gift: How Strategic Gifting Creates Opportunities

Sales Hacker

Boulevard is a platform serving spas and salons — point-of-sale, scheduling, and payments. Boulevard’s VP of Marketing, Bernice Lopez-Brennan, was literally running growth marketing while packing boxes for FedEx. As she admitted with a rueful laugh, “It was no way to scale.”. So the team got strategic.

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