SaaStr

OCTOBER 6, 2019

And often, if you are capital efficient, your marketing cost will be close to $0 at this point (you are barely spending anything to acquire most customers), and your sales costs are pretty predictable. Generally speaking, one Director of Sales can manage about 8 closers, account execs, max. Why would this be?

Sales Hiring 270

Sales Hiring Scale Sales Venture Capital 270

SaaStr

OCTOBER 30, 2021

I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. Together we combed through AngelList and found companies that we saw potential in, however, most were not hiring. While at Gorgias, I expected to leave with as much knowledge to earn me an honorary bachelor’s in sales.

Scale 284

Scale Sales Hiring Sales SMB 284

SaaStr

NOVEMBER 28, 2020

A ways back, we did an extremely popular post entitled, Hire the Right Type of VP Marketing or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them. The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company.

Sales Hiring 240

Sales Hiring Scale Sales Marketing 240

SaaStr

JULY 27, 2021

Way, way too many senior marketers think CRO is “the next step” for them. But here’s what happens: They don’t know how to recruit an A+ sales team. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same. Even if they’ve owned a revenue commit — they’ve never owned a true sales number.

Sales Recruiting 318

Sales Recruiting Trends Sales Hiring Growth Marketing 318

SaaStr

NOVEMBER 30, 2023

The four stages of growth are: Early stage Early growth Growth Pre-IPO Each of those stages has key GTM milestones, benchmarks, and team-building strategies that allow you to grow effectively. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Scale 274

Scale Sales Hiring Scaling Outsourced Development 274

SaaStr

JULY 22, 2021

Make the sales team ask. Because not only will that turbocharge your growth, it adds certainty to your lead generation, and also most of these new customers will “free” How to accelerate things: Over-hire in Customer Success if you can afford to. More here: SaaStr | Customer Success Is A Single Digit Hire.

Sales Hiring 358

Sales Hiring Scale Customer Success Branding 358

SaaStr

AUGUST 29, 2023

So there’s a situation I see happening with many (not most, but many) SaaS companies as they build out the first management team: They hire a VP of Sales that doesn’t think much of the VP of Marketing. Does this always fail, when sales and marketing don’t really talk, and aren’t a team?

Sales Hiring 246

Sales Hiring Marketing Sales Interviewing 246

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Tom Tunguz

APRIL 2, 2021

It will determine your price point, your roadmap, your hiring plan, your revenue, and consequently your fundraising prospects. Sales teams and marketing teams' task is self-evident. Those sales cycles are fast and the contract sizes are large, which means cash in the bank. You face a critical decision.

Cloud 279

Cloud Sales Hiring Banking Enterprise 279

SaaStr

FEBRUARY 15, 2023

Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey. Then build your segmentation and sales processes around that. 20 million?

Scale 244

Scale Sales Hiring CTO Hire Scaling 244

SaaStr

AUGUST 11, 2021

Part of the reason may be the marketing team lacks sufficient ownership / management experience. One big problem with junior marketing hires — unlike junior sales hires — is they’ve rarely been given a number to own. Focus instead on hiring a boss for them. Blog posts.

Sales Hiring 274

Sales Hiring Marketing Leadership Metrics 274

SaaStr

MAY 13, 2024

Manages press. Manages inbound (vs outbound) PR. More on this here: Hire the Right Type of VP Marketing — Or You’ll Just End Up With a Bunch of Blue Pens with Your Logo On Them Product Marketing. In big companies, product marketing is closely tied to brand and market positioning, so is part of “marketing”.

Sales Hiring 273

Sales Hiring Marketing Branding Product Marketing 273

SaaStr

AUGUST 27, 2024

You can optimize these channels, as well as layer them, to drive meaningful growth. The channels include: Search Social Educational partnerships Conferences Influencers Outbound sales Keep reading to learn how each channel can help you grow and the tactical steps to implement them for your company. #1 That’s never fun.

Scale 285

Scale AI Search Sales Hiring Social Media 285

Tom Tunguz

DECEMBER 6, 2020

GC has led the rapid expansion of Confluent’s growth, marketing and developer relations functions. Previously, GC served as Vice President of Self-Serve Growth at Dropbox, and also led Product Marketing for the Developer Tools Division at Atlassian. Both companies were at hyper growth stages during his tenure.

VP of Engineering 223

VP of Engineering Sales Hiring Enterprise readiness Software Engineering 223

SaaStr

FEBRUARY 24, 2021

On lead poor vs lead rich sales environments … And how to get more revenue per lead pic.twitter.com/DpWU1RjdMV. both have about the same number of folks on the sales and marketing teams, respectively. both have a somewhat complex sale. both have a somewhat complex sale. the other had 1,100. What the heck. #2

Sales Hiring 300

Sales Hiring Sales Revenue Enterprise 300

Sales Hacker

NOVEMBER 8, 2024

GTM 120: Avoid the AI Sales Skills Atrophy Trap with Peter Kazanjy Pete Kazanjy is a serial founder, and seasoned early stage Saas executive, advisor, and investor. He currently leads Atrium, makers of sales performance management software to help organizations measure and improve sales performance.

Scale 113

Scale Sales Recruiting Sales Hiring AI Search 113

Intercom, Inc.

MARCH 3, 2022

.” Ramli is a Growth Coach at ProductLed, a community for product-led growth enthusiasts such as himself, and the author of Product-Led Onboarding , a practical guide to level-up onboarding experiences and turning users into lifelong customers. People were signing up, sure, but they weren’t necessarily sticking around.

Growth Marketing 156

Growth Marketing Onboarding Marketing Consulting 156

SaaStr

JULY 20, 2019

Inbound or Outbound Sales? To add field sales to inside sales. If Zendesk is a good partner, hire up a team to make them happy. Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C.

Sales Hiring 279

Sales Hiring B2C Marketing Investment 279

SaaStr

NOVEMBER 4, 2019

The best SaaS companies don’t ever let this lead plateau show up in the monthly MRR growth. Because they: Hire a VP Marketing / head of demand generation as early as practica l. If you make this hire earlier, she can get “inorganic” leads going faster, among other improvements. More on that here.

Scale 225

Scale Sales Hiring Branding Revenue 225

SaaStr

JULY 30, 2023

Low CAC, scalable growth strategies Growth engineers (this is super important!) MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. Map it all out.

Scale 246

Scale Sales Hiring AI Banking 246

SaaStr

JULY 9, 2019

In fact, the partner’s sales team appears to have quietly dropped them entirely as a recommended app. The application adds so much value to certain types of customers, that by going to market together, a Big Co can close big deals. Then: Hire a full time business development person to manage the relationship.

Sales Hiring 265

Sales Hiring Pricing Sales Marketing 265

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 146

Scale Sales Hiring Sales Recruiting Technical Advisors 146

SaaStr

AUGUST 15, 2019

Really Big sales deals don’t close every day. Everyone successful founder I know has hired and found a few key folks that really did have an incredibly high impact on success. Or push out that incredible growth marketing campaign no one else thought work would. Yes, lots is always seemingly going on at a start-up.

Startup 250

Startup Sales Hiring Finance Acquisition 250

SaaStr

JULY 29, 2022

As they scaled, they radically changed how they did sales. They moved to a more traditional SaaS inside sales model, and they started shipping out these hardware devices, and only 30% to 40% of the customers would end up paying for them. Like sales doesn’t like freemium. It was literally yesterday, sales versus PLG.

Scale 273

Scale Scaling Sales Hiring Enterprise 273

Sales Hacker

NOVEMBER 3, 2023

Hiring was a common thread in conversations at both community dinners we hosted this week – one in San Francisco and the other in Austin (included a picture further along – great time as always!). It’s a strange hiring market out there especially at early-stage companies. Almost every company seems to be hiring.

Interviewing 121

Interviewing Sales Hiring Sales Recruiting Underperforming Technical Team 121

Intercom, Inc.

JULY 21, 2022

Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Sales Hacker

NOVEMBER 14, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Given the posts on hiring, I was curious if things have changed.

Sales Hiring 104

Sales Hiring Travel Growth Marketing Sales 104

Sales Hacker

JUNE 21, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: New Hire Performance. Subject: Hire Me?

Sales Hiring 105

Sales Hiring Scale Growth Marketing Scaling 105

Sales Hacker

OCTOBER 31, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Developer Hiring Plan. Subject: EaE Hiring Help.

Sales Recruiting 102

Sales Recruiting Sales Hiring Scale Engineering 102

Sales Hacker

JANUARY 16, 2018

A proper outbound sales strategy has real science behind it. You can’t just start pounding the pavement with no direction and expect to achieve growth. Wanna know the secret sauce behind a scalable outbound process that leads to significant growth? Market Segmentation combined with tailored messaging.

Scale 105

Scale Sales Hiring Payment Services Payment Methods 105

Sales Hacker

OCTOBER 4, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject: Lavender Marketing Career Question.

Sales Hiring 104

Sales Hiring AI Search Content Marketing AI 104

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing. We provide data for modern sales and marketing teams across all the products they already use.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStr

DECEMBER 3, 2019

And then also what was new to me that I’m still adapting to is the high touch sales process and how much institutional effort has to go into making that happen. And so when I think about those first hires, it’s what am I going to do to do both of those things? So those things definitely translated. Jason Green : Yeah.

Scale 162

Scale Sales Hiring Development Team Review Technical Review 162

Sales Hacker

APRIL 11, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Sales @ COMPANY. Have a question about your sales email?

Sales Hiring 102

Sales Hiring Growth Marketing Investment Sales 102

Sales Hacker

MAY 23, 2022

Want to write sales emails like a pro? Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Subject line: Accounting Vendor. Join Kristina Finseth (Sr.

Outsourcing Services 101

Outsourcing Services Scale Sales Hiring Outsourced Development 101

Tom Tunguz

MAY 6, 2013

This is true for growth, marketing, fund raising, hiring, financial planning, management and many other functions of startups. At last week’s Growth Hacking conference Eliot Schmuckler, responsible for growth at LinkedIn and now VP of Product & Growth at Wealthfront presented his techniques for driving growth.

Engineering 100

Engineering Sales Hiring Growth Hacking Startup 100

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 97

B2B Sales Hiring Marketing Social Media 97