A Trend to Avoid: The CMO That Wants to be CRO
SaaStr
JULY 27, 2021
Way, way too many senior marketers think CRO is “the next step” for them. But here’s what happens: They don’t know how to recruit an A+ sales team. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same. Recruiting 4, 5, 20, 50 great AEs is not the same at all. Not entirely.
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