User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

SaaStr

MAY 1, 2021

Part of this means investing in fun and approachable marketing, like social media and group forums. . But in order for us to pull off this motion, we have to have a strong consumer brand, not just a business brand.” Building Community: Start With Ambassadors and Champions.

Enterprise 314

Enterprise Scale B2C SaaS 314

SaaStr

NOVEMBER 10, 2023

Back to the idea of story spreading at the speed of social… Who are the people making these brand moments and having communications on social media? Social media teams. In this new wave of change, creative tools will be deployed throughout the Enterprise. They need the creative tools deployed in order to do so.

AI 317

AI VP of Engineering Social Media Generative AI 317

SaaStr

OCTOBER 22, 2019

Ideally, some experience in a higher churn or media environment (but that’s not necessary). Director+ of Growth Marketing. Social Media Guru. We’re looking for someone that really knows how to take our 800,000+ total social media followers to the next level.

Sales Hiring 35

Sales Hiring Scale Social Media B2C 35

Brian Balfour

OCTOBER 12, 2016

As we emphasize continuously in Reforge , becoming an elite growth marketer has nothing to do with the specific hammer in your toolkit and everything to do with mastering the emerging skills, frameworks, and thought processes that enable you to solve new problems, repeatedly. Learn Growth, No Fluff. This is storytelling.

Growth Marketing 94

Growth Marketing Marketing Underperforming Technical Team Growth Hacking 94

SaaStr

NOVEMBER 12, 2019

Social media just amplifies word-of-mouth, but it’s nothing new. He said, “Today, we get 80% of our leads from world-of-mouth. Just like at the end of Year 1.” ” His point was that happy customers combined with a strong brand create more leads. Peers get together. They email.

Social Media 249

Social Media Branding SaaS Revenue 249

SaaStr

AUGUST 28, 2021

Then start browsing the list of sponsors on the site and look to social media channels, leveraging the event hashtag to figure out who’s talking about the event and kickstart the conversation. Get laser-focused on the meetings you want to schedule. Set a goal for amount of meetings that you want to schedule by the end of the event.

Social Media 284

Social Media Software Review Engagement Enterprise 284

Incredo

DECEMBER 12, 2019

Social media, email, phone call? They have the message in front of them, it won’t get lost or forgotten (if they don’t send it to trash). 3) Social media – Messages via social media can be leveraged if your users don’t actively check their emails or are just more engaged on social media.

Software Review 37

Software Review Systems Review Software Social Media 37

SaaStr

MAY 28, 2024

A real growth marketer will say $5M in pipeline per quarter or 300 MQLs or 2,000 signups. More from Jason about hiring the wrong type of VP of Marketing here. Mistake #6: Putting Profitability Above Growth People are getting this wrong on LinkedIn and social media. This is where budget is.

Sales Hiring 306

Sales Hiring Scale AI Search AI 306

Buffer Resources

JUNE 6, 2024

With over ten years of social media expertise, freelance social media consultant Val Razo often hears from small businesses that they lack social proof. In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram.

Social Media 127

Social Media Outsourcing Services Business Software Review 127

SaaStr

JULY 23, 2019

Maybe this is the most interesting meta-learning for content marketers. We now have 2 social media platforms where we have two large, distinct, different channels on the same platform. So maybe (and you know this) spend more time written amazing content yourself, and less time just linking to others.

Cloud 174

Cloud Social Media Content Marketing Engagement 174

Agile Payments

FEBRUARY 21, 2023

To keep your business ahead of the pack, you need to think something out of the box; growth marketing can help you with that. Growth marketing isn't just traditional marketing or promoting your products and services. You also need to focus on social media to look for a company complementary to your own.

Growth Hacking 88

Growth Hacking Strategy Social Media Startup 88

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 97

B2B Sales Hiring Marketing Social Media 97

User Pilot

NOVEMBER 2, 2023

Book the demo to see how you can use it to improve your marketing efforts and drive revenue growth. What is marketing-led growth? Marketing-led growth (MLG) is a go-to-market strategy that relies on marketing initiatives as the main force driving product success.

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

AUGUST 30, 2024

In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. How can Userpilot help with your product-led marketing strategy?

Advertising 105

Advertising Software Review Social Media SaaS 105

User Pilot

JULY 23, 2024

Social Media Marketing Tools that enable businesses to schedule and analyze social media campaigns across multiple channels. Examples include Hootsuite and Sprout Social. Key features include: Content management : Draft, schedule, and publish your social media content easily with Sprout Social.

Technical Review 105

Technical Review Social Media AI Search Software Review 105

Buffer Resources

FEBRUARY 13, 2025

I stay focused on my niche I concentrate solely on growth marketing for SaaS companies, specifically focusing on SEO. Rather than commenting on general marketing trends, my content consistently addresses specific challenges in this space.

Consulting 88

Consulting Social Media Engagement Trends 88

FastSpring

MARCH 11, 2021

Buffer has always had a strong social media presence. The community has gathered amazing professionals in different spheres of social media marketing, content marketing, video creation, developing, blogging, entrepreneurship, etc. Channels: #general , #feedback , #growth , #marketing , #random , #tech.

Growth Hacking 148

Growth Hacking Marketing Sales Hiring Social Media 148

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Growth marketing is also highly agile. How to develop a growth marketing strategy?

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Sales Hacker

AUGUST 4, 2022

As we all know, LinkedIn has long been a powerful social media platform for professionals. But just like any other social media site, it can be misused and abused. Boulevard’s VP of Marketing, Bernice Lopez-Brennan, was literally running growth marketing while packing boxes for FedEx.

Scale 108

Scale Underperforming Technical Team Social Media Payments 108

Sales Hacker

APRIL 12, 2022

In this episode, we’ve got Auseh Britt , a seasoned B2B marketer with 20 years of marketing experience across a wide range of industries and companies spanning global hospitality to startups, who currently serves as the VP of Growth Marketing at Terminus. The keys to being a successful growth marketer.

Strategy 109

Strategy Marketing B2B Growth Marketing 109

User Pilot

SEPTEMBER 9, 2024

Recognizing the value of a community, Userpilot created a collaborative space on a Facebook group that brings together growth marketing professionals from different walks of life to share their best use cases, help each other troubleshoot, discuss new feature releases , and so on.

Strategy 111

Strategy Marketing Social Media Software Review 111

User Pilot

MAY 3, 2022

Uses inbound marketing methods like content and social media marketing for lead generation. B2B SaaS marketing (down market). ” Tiana He – Growth Marketing Manager at Userpilot on PPC vs SEO. Social media and enterprise SaaS marketing. Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing SaaS 98

Buffer Resources

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world.

Travel 116

Travel Systems Review Growth Marketing Social Media 116

User Pilot

JANUARY 18, 2023

This essentially means that you’re getting free users rather than having to spend a huge amount of money on paid ads or social media marketing. Market Product-led growth won’t be an applicable customer acquisition strategy in every market. Userpilot customer review on G2. Source: Uizard.

Strategy 98

Strategy Marketing Scale Software Review 98

Unbounce

FEBRUARY 19, 2019

Industry: Social Media / Conversion Rate: 46.94%. On the landing pages for their online courses , edX’s Senior Growth Marketer Josh Grossman chose to pare the message down to just the main points he wanted to visitors to take away. Industry: Social Media / Conversion Rate: 57.92%. What was it called?).

Mobile 145

Mobile Social Media Automotive Travel 145

User Pilot

MAY 19, 2021

Inbound marketing means creating valuable content for your target audience to help them find you themselves. Social Media. SaaS Outbound Marketing. With outbound marketing, you’re more proactive. Also: don’t forget about content distribution through social media posts and co-promoting with business partners.

B2B 119

B2B Marketing SaaS Social Media 119

User Pilot

FEBRUARY 28, 2024

HubSpot is a growth marketing solution that helps amp up lead generation with landing pages and easy customer relationship management. helps with high-touch marketing through social media campaigns and gives insights to improve the buying process. HubSpot pricing plans. GetResponse pricing plans.

Payment Solutions 105

Payment Solutions Data Analysis Software Review SaaS Payments 105

Intercom, Inc.

FEBRUARY 13, 2019

You can link to it at the bottom of any emails you’re sending to customer, or if it’s on-brand, share it on social media. Finally, when you’re ready to post to the changelog, consider some quick and easy ways to promote it. One the best things about a changelog is how flexible they can be to fit your needs.

Scale 134

Scale Scaling Social Media Product Marketing 134

Baremetrics

DECEMBER 12, 2019

Growth hacking. Growth marketing. Whatever you call it, growth is a key goal for businesses. For senior executives, CEOs, and founders, instilling a growth mindset in employees is a major key to success. If they’re working in social media, they already know this.

Social Media 96

Social Media Construction Growth Hacking Underperforming Technical Team 96

User Pilot

SEPTEMBER 11, 2023

Plan different marketing campaigns for different channels Finally, you need to look closer at the different marketing channels in the step above. For social media platforms, for instance, you’ll have to create social media posts and visuals to promote the product.

Scale 105

Scale Social Media Market Research Onboarding 105

Sylvia Ng

FEBRUARY 17, 2016

What do all these job descriptions tell us about growth engineering? At least 1 year experience in growth hacking tactics. Previous experience scaling a social media account to impressive numbers. JOB REQUIREMENTS – MARKETING EXPERIENCE. Great knowledge of different social media platforms.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Mucker Capital

NOVEMBER 8, 2023

You also need to examine their public positioning and the values they communicate through their website and social media. This will help you understand their public persona and identify unique market gaps that your company can take advantage of. Competition: Analyzing your competitors goes beyond just looking at their products.

Branding 98

Branding Startup Development Strategy 98

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Acquisition 52

Acquisition Social Media Data Analysis Advertising 52

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

Unbounce

MAY 7, 2020

one popup for a visitor who followed a link in your newsletter and a different one for somebody who found you through social media). They turned to growth marketing agency Webbuzz to help get them more leads for potential customers. 14 Popup Design Examples to Inspire Yours.

Business 145

Business Advertising User Experience Social Media 145