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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. Together, we developed sales pitches, built out a robust sales process in just a couple of weeks.

Scale 278
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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

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Episode 50: Why Are Lead Gen Companies Bad at Lead Gen

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We bolted onto their outbound team. As a result, their team had to 2x to manage the qualified inbound. Join Kristina Finseth (Sr.

Scale 95
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The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov

SaaStr

Every week, there are significant new developments in tech. If you go to a team and say, “I can do 70% of what your team is doing now automatically and at a fraction of the cost.” It’s a playbook you’re developing, and it’s not easy. It’s not a bad thing. There will be jobs that no one could have envisioned.

Scale 299
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7 Principles To Mastering Growth Marketing

Brian Balfour

As we emphasize continuously in Reforge , becoming an elite growth marketer has nothing to do with the specific hammer in your toolkit and everything to do with mastering the emerging skills, frameworks, and thought processes that enable you to solve new problems, repeatedly. Everyone wants these types of people on their team.

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46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

Take notes, highlight the best parts, and share important takeaways with your team. Get technical help and a dose of motivation from two of the leading B2B sales trainers, leadership coaches and business strategists on the market. If you can’t solve their problems, you will NEVER sell anything. Experiment, test, record, and optimize!

Scale 111