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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

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Episode 50: Why Are Lead Gen Companies Bad at Lead Gen

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. We bolted onto their outbound team. As a result, their team had to 2x to manage the qualified inbound. Join Kristina Finseth (Sr.

Scale 73
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Is My Second Product Failing?

Casey Accidental

I’ll explain how I think about these decisions as a product leader and give more context on the journey of developing entirely new products inside a company. First off, let’s spend a moment on this product/market fit point. Even though the team usually knows nothing in reality. This is failure inside a medium to large company.

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46 Bad Ass Sales Podcasts Every Sales Professional Should Follow in 2019

Sales Hacker

Take notes, highlight the best parts, and share important takeaways with your team. Get technical help and a dose of motivation from two of the leading B2B sales trainers, leadership coaches and business strategists on the market. If you can’t solve their problems, you will NEVER sell anything. Experiment, test, record, and optimize!

Scale 111
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Growing Your Company Requires a Process. Here’s How to Develop It

Chart Mogul

At the Product-Led Institute, we developed the “Triple-A” sprint, which focuses on rapidly identifying problems, building solutions, and measuring impact. The Triple-A sprint gives you a way to build a sustainable growth process and can be used by any team in your business. At the end of the day, it’s still s**t.

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7 Principles To Mastering Growth Marketing

Brian Balfour

As we emphasize continuously in Reforge , becoming an elite growth marketer has nothing to do with the specific hammer in your toolkit and everything to do with mastering the emerging skills, frameworks, and thought processes that enable you to solve new problems, repeatedly. Everyone wants these types of people on their team.